- Paperback: 240 pages
- Publisher: Peachpit Press; 1 edition (February 24, 2011)
- Language: English
- ISBN-10: 0321753933
- ISBN-13: 978-0321753939
- Product Dimensions: 8 x 0.4 x 9.2 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.5 out of 5 stars See all reviews (43 customer reviews)
- Amazon Best Sellers Rank: #1,128,794 in Books (See Top 100 in Books)
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Get Your Photography on the Web: The Fastest, Easiest Way to Show and Sell Your Work 1st Edition
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"Whenever I’ve got a question about how to best show off my photos online, RC is the guy I turn to. With this book, now you can, too."
—Matt Kloskowski, photographer, author, and Photoshop Guy
"Setting up a professional-looking blog can be a confusing process. Even after five years of blogging, I still have questions and problems, but luckily I have RC to turn to. His knowledge of the inner-workings of WordPress and the Web have saved my bacon on more than one occasion. If you are trying to establish a presence on the Web or just want to improve on what you already have, you need this book!"
—Jeff Revell, PhotoWalkPro.com
"I can’t think of anyone more qualified to write a book about helping photographers get their content up on the Web. RC is an excellent instructor."
—Terry White, Worldwide Creative Suite Evangelist, Adobe Systems, Inc.
About the Author
Rafael “RC” Concepcion is an education and curriculum developer for the National Association of Photoshop Professionals, and one of the Photoshop Guys. An award-winning photographer and Adobe Certified Instructor in Photoshop, Illustrator, and Lightroom, RC has over 14 years in the tech industry, designing sites and training thousands in technologies from Adobe and Microsoft. He has combined his photographic and Web experience to teach with famed wildlife photographer Moose Peterson at the “You Can Do It, Too” workshops in Mammoth, California, the Digital Landscape Workshop Series, and at the Voices That Matter Web Design Conference in San Francisco. RC also writes for Photoshop User magazine.
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Top Customer Reviews
In the first few chapters, "RC" Concepcion shows you how to set up an account on GoDaddy, to construct a basic photo blog and gallery using WordPress software, and to customize it, including adding plug-ins and themes. In subsequent chapters, he discusses printing images on line, creating a flash-based portfolio, social media, and creating web galleries and uploading them to a hosting site. Between chapters he introduces you to various designers and bloggers.
The author discusses how some of the various software menus, buttons and sliders in the software work in just enough detail to allow the novice blogger to sort out the complexities of the WordPress dashboard, whose online help is not always the simplest to use.
Still, in a book for beginners, it would be useful to mention some of the tools and traps that might not be readily apparent. A typical example is his instruction on how to add one's contact information to a photograph file by opening up "File Info" in Photoshop. What he doesn't mention is that this tedious task can be accomplished more easily by creating a metadata template in Adobe Bridge which will do this for the photographer automatically.
He also does not mention other options that are open to the photographer. For example he suggests that you open a payment-based hosting account on GoDaddy, but there are also a number of similar sites that are available for free, or which the reader may already have access to at no additional cost, such as from his ISP. I also wish he had mentioned that one can actually download WordPress to one's own computer at no cost or access a free account from WordPress that will let you try out this method of creating a blog or website. (To be fair, if you follow this route you will not be able to use plug-ins.) It is also important to the beginner to understand that just creating a site does not mean it will be attractive and inviting. For that, I'd recommend the beginner look at something like "The Non-Designer's Web Book, 3rd Edition".
Most importantly, what Concepcion doesn't reveal is that to create really exceptional looking websites, you will either have to learn to code at least a little, or use software like Adobe Dreamweaver. (For myself, I often create sites in Photoshop or Lightroom, and then edit them in Dreamweaver to give them the look and feel of my own branding.) On the other hand, for a beginner who feels a little intimidated by the web, this book may be a good choice to get one's feet wet. And even though the book won't appeal to experienced web-site creators, I will confess that it did lead me to consider using Fotomoto on my website as a sales tool, even though none of the author's basic instruction was necessary to help me set up such an account.
Most of what the author suggests is also available to people wanting to get their images on-line from the providers' websites or in the software's help facility. However Concepcion provides a more direct set of instructions that should reduce the intimidation factor for the new WordPress user.
He is upfront about the fact that he recommends the services he uses, and he doesn't profit from these recommendations. But he is not a consumer reports of on-line services. I appreciate his honesty. On that subject, he uses Mpix, which everybody at NAPP (National Association of Photoshop Professionals) does, but personally, I've found them to be rather difficult to deal with, and I recently read an article comparing their print quality with WHCC and Bayphoto, that is causing me to do my own print comparisons.
I like his explanation of Wordpress the most. He gives you background explaining how it came about and how pages compare to blog posts, and some organization tips.
I was surprised that he recommends Flash-based portfolios, because I've heard other pros say they are moving their websites completely away from Flash due to the huge popularity of the iPad and the fact that Flash doesn't work on it.
His info on Digimarc and copyright was okay. I totally agree with him that it's important, I just wish he would have gone into more detail, like hitting the obvious problems you'll run into, common confusions and such. But he overall simply refers you to their websites. There is a book that discusses copyright in more detail Photographer's Survival Manual: A Legal Guide for Artists in the Digital Age (Lark Photography Book).
I liked the examples he gave at the end of the book giving real life case studies, but that needed more meat also. For instance, when discussing Moose Peterson's website, he brings up SWF (single-frame Flash files), and how they protect his images, but doesn't explain how to use them. But then I did really like the story that Moose shoots video when he's out shooting photos, I thought that was a great idea.
So I was conflicted about this book. I really like RC (the author) as an instructor, and I felt like he touched on important and interesting things. But I also feel like it's just the beginning of my research and I still need to spend a lot of time researching on the internet and will invest in at least a few more books.