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Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing Paperback – January 22, 2015
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From the Author
This book was special to me because it's my way to connect with business owners and entrepreneurs around the world and make an impact on their businesses.
I used the 80/20 Rule to focus on what's most impactful in digital marketing. As a result, you have "Getting Digital Marketing Right".
It comes down to two main elements: a Digital Sales Funnel and a Strategy.
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Top customer reviews
The author promises his audience that practicing the book will result in a comprehensive digital marketing strategy, understanding what a complete digital sales funnel is. Customers and business will be better understood. More money is coming in, and strategic thinking improved. The framework can be applied to marketing, business, and personal life, although the latter part definitely gets less attention throughout the book.
Bradley not only teaches on MBA level but offers tools and tips along the way. He emphasizes that reading the book without any follow-up will not bring results. It's not dreaming about the future or making plans in isolation, but getting your hands dirty, recap & review. And then: back to square one and start all over again. Hands-on for self-employed and marketing professionals in SME targeting online sales.
If you do the activities outlined in this book (not just read it through) and write down a clearly defined strategy, you will be in great shape. There are worksheets on the site that you can use to fill in as you go. The book doesn't teach you how to build a site, so unless you have an IT staff, you will need to work with outside companies. The difference is now you will have a document you can bring to a digital agency to build the site or run the campaign based on your specific funnel. You will become a dream client for an agency when you bring this level of thought to the project. The project will absolutely run smoother, get off the ground faster, be more in line with your goals, and will likely cost less since it will be done correctly.
If you run or work for a digital agency, the book is also helpful for you as a reminder of the specific process that should be followed when creating a digital presence. We often have clients come to us with requests, but if we take the time to apply this level of thinking, the project will be much better because of it.