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Getting Everything You Can Out of All You've Got Paperback – October 12, 2001
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“Jay Abraham is a master at growing businesses. This book is a mother lode of techniques to make a competitive advantage and to turn your customers into your best sales force.” ―Stephen Covey, author of Seven Habits of Highly Successful People
“Jay Abraham's new book is a practical, no-nonsense collection of ideas that are certain to give you the edge you need during these times of great opportunity.” ―Ken Blanchard, co-author of The One Minute Manager
“Jay teaches you more workable, tangible, profitable techniques and strategies than you can probably apply in three lifetimes. But what he teaches you about mind-set is his true gift of wealth.” ―Mike Basch, an original founder of Federal Express
“... possibly the greatest marketing expert alive today.” ―Success
About the Author
Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He lives with his wife and children in Palos Verdes, California.
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The ideas and tactics you will take away from this book is worth millions if you apply it. Timeless strategies and ideologies for any business.
This is the book that I gift to anyone in my life whom I care for and want to see thrive in life and in business.
Get it, you won't be disappointed. This was my first interaction with the book and I"ve only ever heard people talk about how Jay is a legend, and once you read his book, you get why.
I easily came up with three full pages of new services to offer my existing clients. Jay is big on creating a Unique Selling Point. The lightbulb went off in my head as soon as I read about his. Putting these ideas into action can be done by anyone.
These services were just sitting here waiting to be discovered -- and I never would have found them without Jay's book. No matter what your business, you will be able to use the ideas in Jay's book. They are broad enough that you can capture the concept and mold it to the way that you do business.
Jay also has a set of tapes on this concept which I strongly recommend. His web site (abraham) has a good preview of his methodology and concepts as well.
Top international reviews
Jay is a very likeable character who says he was forced to be successful because he found himself married with 6 children early in life. He has worked his way up from helping small companies to the very biggest in the world. He also runs seminars all over the world.
This book is simply packed with easy-to-follow marketing ideas which you can apply immediatley to effectively market your business to make it stand out from the competition. I used many of Jays ideas to grow my business from scrach in a crowded market winning many blue chip clients in the process. I eventually sold the business after 6 years and started another one.
Forget any other marketing book with clever titles and forget wasting money on all the stuff which doesn't work such as telesales, direct mail and exhibitions. Buy this book, take action and you will be fine. If you want to learn how to automate your business in order to sell it also buy the E-Myth.
It contains many examples and ideas in a brainstorming fashion which are useful mostly to retail sales, and therefore it is most suitable for these kind of professionals. However, this brainstorming can be produced by any half-clever person doing his sales job properly. Why the need to put it in a 300+ page book...?
It is also outdated, probably because sales have changed a lot in the past 15 years. The author recommends telephone sales, which are nowadays totally sleazy and ineffective, and he also tries to give advice for internet sales such as use the word "cars" instead of "car" so that the search engines can find you better, or he tries to motivate you to use the "fantastic world of the Internet". LOL.
Skimmed through most of the book. At least a few ideas were interesting to keep for me..
This book doesn't to that. It gives general advices that may be used in many areas to high integration success coefficient.
I recommend this book to any one willing to thrive in his life. Doesn't matter what you do or what age you are. Just give it a try and enjoy the priceless advices. Only the recommended books at the end are worth buying this book.
Just because something seems simple, it doesnt mean you know it or you do it.
In this book Jay shows us in 21 steps how to truely get the most out of everything.