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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition Paperback – October 12, 2001
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"Children of Blood and Bone"
Tomi Adeyemi conjures a stunning world of dark magic and danger in her West African-inspired fantasy debut. Pre-order today
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Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
“Jay Abraham is a master at growing businesses. This book is a mother lode of techniques to make a competitive advantage and to turn your customers into your best sales force.” ―Stephen Covey, author of Seven Habits of Highly Successful People
“Jay Abraham's new book is a practical, no-nonsense collection of ideas that are certain to give you the edge you need during these times of great opportunity.” ―Ken Blanchard, co-author of The One Minute Manager
“Jay teaches you more workable, tangible, profitable techniques and strategies than you can probably apply in three lifetimes. But what he teaches you about mind-set is his true gift of wealth.” ―Mike Basch, an original founder of Federal Express
“... possibly the greatest marketing expert alive today.” ―Success
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The book spends the rest of the time telling stories around these themes. I've attended his seminar, bought his tapes, and also have this book. Personally, I wished that he used "The 22 Immutable Laws of Marketing" as his book model instead of "Awaken the Giant Within."
This is one of those books that you know has lots of stuff in it, but you get bogged down in it, it's no fun reading it, and it sits there on your shelf.
Memo to Mr. Abrahams: We know you're America's #1 Marketing Wizard. Please get someone to help you rewrite this book. It's too hard a pill to shallow.