- Paperback: 178 pages
- Publisher: Peachpit Pr; 1st edition (February 28, 1997)
- Language: English
- ISBN-10: 0201688158
- ISBN-13: 978-0201688153
- Product Dimensions: 7.2 x 0.5 x 9.2 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 13 customer reviews
- Amazon Best Sellers Rank: #11,439,251 in Books (See Top 100 in Books)
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Getting Hits: The Definitive Guide to Promoting Your Web Site Paperback – February 28, 1997
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This guide caters to professionals who already have a Web site but don't know how to use it to successfully promote their product or company. The book begins with an overview of what resources you can use to build up the number of hits, or visits, to your Web site. Author Don Sellers first covers search engines and how they work, providing tips on how to get your site in the higher rankings on search-engine lists and how to get listed with the top search engines, such as Yahoo!, AltaVista, and Excite. He then moves on to discuss links, showing how setting up hundreds of links can increase traffic to your site but noting that a few high-quality links can also make vast improvements in the number of hits.
Sellers's lessons on netiquette in newsgroups and mailing lists are helpful for newcomers to these areas of the Web. He assists promoters in targeting which newsgroups they should list their Web page with and identifies some of the pitfalls of using this method of promotion. Finally, Sellers explains how to advertise your Web site, both in print and online. He advocates testing and refining your site regularly to stay competitive in the medium. Getting Hits wraps up with a short index listing the most popular search engines, award sites, links, and announce sites. --Cristina Vaamonde
From the Back Cover
Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.
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Don Sellers has written Getting Hits to assist Webmasters and business people alike to produce Websites that will attract the attention of major league search engines and keep people coming back. Sub-titled The Definitive Guide to Promoting Your Website, this book is entirely devoted to bringing the message home in an easy-to-learn manner. Attention is given to a number of specific issues that require consideration, such as tailoring Websites to specific search engines, linking Websites, working the newsgroups, using mailing lists, and offline advertising. The author calls upon the assistance of pinch hitters to offer their own contributions to the book
The book devotes a considerable amount of time discussing the use of search engines. Rightly so because they offer the most popular means of scouting for information online. Detailed information about the most popular search engines is provided, including how they work and the best methods to employ to set up Websites to respond to them. Helpful coaching instruction is offered to make the best use of "META" tags and other programming to aid the search process. Factors to consider include word frequency, words in the Web page title, keyword selection, and page length.
According to the authors there is more to Website promotion than just programming. Active participation in newsgroup discussions, posting press releases, submitting links to other Websites, the use of banners and other forms of advertising are essential to promote any Website. Chapters on defining and launching Website advertising campaigns are very helpful for rookies breaking ground online. This book will make a great business player out of anyone in no time at all!
Before spending big bucks to have someone else promote your Website for you, add this book to your lineup of business tools! It is a great team player with much to contribute to the success of any field of online information sharing. Have Don Sellers and his team go to bat for you today! Highly recommended!
If you want a book on promoting your Web site, buy Greg Helmstetter's book, Increasing Hits & Selling More on Your Web Site instead.
As a novice netter, I found the information easy to understand, and relevent to what I need to know. For the price it is a good book that I refer all of my clients to look at if they want to know more about the web.