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Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success Paperback – May 23, 2016
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“Whether you’re a business owner, a solo entrepreneur, or a person with multiple competing professional interests, Getting to Like is the perfect read to help you establish your personal brand and strengthen your professional reputation. Getting to Like will help you stand out in a crowded marketplace, make your voice heard, and take those crucial steps toward future-proofing your career.”
―Ekaterina Walter, author of the Wall Street Journal best seller Think Like Zuck
“A refreshing and enlightening take on the importance on personal branding, Getting to Like provides career-minded individuals of various levels, trades, and industries with the tools to build a fulfilling career. Ali and Jeremy’s insight and relatable instances of the power of consistent communication and engagement will leave you feeling empowered and excited about ways you can guide your career. It’s a must-read for any business professional.”
―Jessica Baldy, senior brand manager of Etsy
“Through research and insightful case studies, Goldman and Zagat provide actionable advice for solopreneurs and senior business executives alike on how to build their personal brands, and maximize their overall impact in the process.”
―Marshall Goldsmith, author of the #1 New York Times best seller Triggers
About the Author
Jeremy Goldman, founder and CEO of digital consultancy Firebrand Group, has more than 15 years of experience helping companies improve their digital marketing and social media strategies. He has managed global ecommerce and social media for a number of brands, including Jurlique, Temptu, and Unilever. He has been featured in numerous publications and is a columnist for Inc.com and The Next Web. He lives in New York City.
Ali B. Zagat is a seasoned writer, editor, and content strategist. She has more than 10 years of experience creating digital and social media content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale’s, Birchbox, Anthropologie, and many others. Ali’s extensive experience telling the stories of independent and established brands has given her valuable insights into how to help entrepreneurs, freelancers, and professionals who want to successfully reach a wider audience. She lives in Philadelphia, Pennsylvania.
Top customer reviews
From my personal experience, Jeremy is a very generous, caring person and that's reflected throughout this book as he highlights some of his best professional development tips to help the reader take action.
One of my favorite aspects of the book is that it doesn't sugarcoat the process. Instead it's a step-by-step read, guiding you along the way to a better brand that drives results, whilst remaining extremely realistic.
If you want to know how to build an awesome brand that you're proud of at any stage of your career, I definitely recommend giving this a read.
Probably my favorite part about this book is the fact that, while most advice concerning digital platforms quickly becomes outdated, Getting to Like instills the right principles in readers, to prepare them for a changing landscape. This is a book that I'll turn to this year for help, and still be re-reading a decade from now.
Jeremy is the go to guy I go to for branding & digital strategy and a top connector who knows where to point you for further expertise. Ali, as evidenced from this book, is a top notch writer & content strategist! Don't just buy this book and shelve it - use it as an ongoing resource!