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Jennifer Lewis

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Getting Your Specialty Food Product Onto Store Shelves: The Ultimate Wholesale How-To Guide For Artisan Food Companies Kindle Edition

by Jennifer Lewis (Author) Format: Kindle Edition

4.4 48 ratings

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Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don’t have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded.

Topics include:

• Understanding the wholesale industry and the roles that brokers and distributors play

• Pricing products appropriately so that you can grow and make money

• In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality

• How and why you should support your retailers to ensure you stay on the shelf

• Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements

• Definitions and explanations of common wholesale and promotional terminology

• Creating sales sheets that help your product sell—and samples to help guide you

• The role trade shows play and how to make the most of them

Print length

165 pages
Language

English
Sticky notes

On Kindle Scribe
Publication date

July 28, 2014
File size

6026 KB
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Editorial Reviews

About the Author

A former professional pastry chef turned small food business owner, Jennifer is intimately familiar with the challenges food entrepreneurs face as they start and grow their businesses. Responding to the dearth of food business information, Jennifer founded and runs the popular website, www.smallfoodbiz.com. It provides information, resources, and tools to help artisan food entrepreneurs on their food business journeys. In addition to her culinary degree, Jennifer also holds an MBA from Northwestern University's Kellogg School of Management. She is also the author of Starting a Part-Time Food Business, Food on Wheels, and Handmade. --This text refers to the paperback edition.

Product details

ASIN ‏ : ‎ B00M8AYJ8O
Publisher ‏ : ‎ (July 28, 2014)
Publication date ‏ : ‎ July 28, 2014
Language ‏ : ‎ English
File size ‏ : ‎ 6026 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 165 pages

Best Sellers Rank: #1,162,851 in Kindle Store (See Top 100 in Kindle Store)
- #1,143 in Starting a Business (Kindle Store)
- #1,782 in Small Business (Kindle Store)
- #5,791 in Small Business (Books)

Customer Reviews:
4.4 48 ratings

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Jennifer Lewis

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A culinary professional who spent years working as a professional pastry chef for a luxury hotel chain, Jennifer Lewis founded her own small food company in 2006. In addition to a culinary degree, Jennifer also holds an MBA from Northwestern University's Kellogg School of Management with a concentration in Entrepreneurship, Marketing, and Finance.

When not working in the kitchen, Jennifer tries to stay closely connected to her local food business community. She also loves running with her husband and dogs and dreams about the Wyoming ranch she hopes to one day buy. She loves nothing more then talking about food and entrepreneurship and encourages readers to join the conversation at www.smallfoodbiz.com.

Customer reviews

4.4 out of 5

48 global ratings

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Amazon Customer

Great Book for People who want to Market their Food Prducts

Reviewed in the United States on April 4, 2020

Verified Purchase

The author cuts to the chase and tells you what you need to know in order to sell your food products through various distribution channels. The chapter on how to price your food products to make sure every one involved makes a profit is worth more then the price of the book alone and can be applied to none food products as well.

One person found this helpful

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J. Romano

Good book for those starting in the industry

Reviewed in the United States on March 25, 2016

Verified Purchase

Solid book with a lot of helpful information from someone who has no experience in the food industry. A good roadmap for how to get going. Worth the investment to support a fellow entrepreneur who clearly put a lot of time and effort into putting all this information together for the benefit of others. Book is a quick read, about an hour to skim the parts that you need. A good chunk is dedicated to marketing and branding, which I didn't need, but the rest is very helpful.

3 people found this helpful

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Amazon Customer

All the right info to grow your business

Reviewed in the United States on September 6, 2020

Verified Purchase

This is one of the best books I have purchased. The author has done a great job outlining literally everything you need to know to get your product into wholesale account from pricing to selling to packaging. I so appreciate sharing all this information! Highly recommend it.

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Strong Postulate

Perfect Primer How-to Guide!

Reviewed in the United States on December 29, 2016

Verified Purchase

For a total beginner with a specialty foods idea, this book was amazing! It answered every question I had and got me looking at questions I wouldn't have thought to ask. Well and simply written, the book filled in my substantial knowledge gaps. Now I know enough to be dangerous! Thanks Jennifer!

2 people found this helpful

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Optimal

Full of vital information

Reviewed in the United States on September 12, 2019

Verified Purchase

Thanks to the author for providing this valuable resource for new food entrepreneurs. It is jampacked and worth a second read.

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Marco

Went above and beyond my expectations. The book is ...

Reviewed in the United States on June 15, 2017

Verified Purchase

Went above and beyond my expectations. The book is extremely clear and covers everything you should know about the argument. I bought many books to learn more about this subject..in the end, all I needed was this book.

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Doria

This book is an excellent resource and it's nice to finally find a book ...

Reviewed in the United States on February 5, 2015

Verified Purchase

This book is an excellent resource and it's nice to finally find a book that speaks the language of specialty foods. Quick and easy read packed with both basic and more in depth information. Recommended first stop if you are just entering into this type of business.

One person found this helpful

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Cj

I haven't finished the book yet, but I have ...

Reviewed in the United States on December 30, 2014

Verified Purchase

I haven't finished the book yet, but I have found all that I've read to be highly informative and helpful. Also, the information is up to date on the trends going on right now.

One person found this helpful

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Top reviews from other countries

Jamey Coughlin

Required reading for any food entrepreneur

Reviewed in Canada on May 15, 2016

Verified Purchase

This book is all killer and no filler. All aspiring (and existing p) food entrepreneurs should read it and apply is lessons. It will save you huge amounts of time and dollars.

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