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Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line Paperback – May 1, 2005

4.8 out of 5 stars 14 customer reviews

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Editorial Reviews

Review

"Buy, read, and absorb this book." -- Midwest Book Review – June

"…he’s dead-on accurate about what makes teens work…this little gem can save an inept boss" -- Food Industry News – June –

About the Author

Eric Chester, president and founder of Generation Why, Inc., is a dynamic consultant, author, and award-winning keynote speaker. Worldwide news media, including CNN, ABC's Good Morning America, and MSNBC, call on Chester to provide insight on the often-baffling Generation Y. Mega-youth employers like Toys ""R"" Us, Universal Theme Parks, and Dairy Queen seek his advice and guidance. Chester is the author of Employing Generation Why, as well as eight books in the Teen Power series.
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Product Details

  • Paperback: 224 pages
  • Publisher: Kaplan Publishing; 1 edition (May 1, 2005)
  • Language: English
  • ISBN-10: 1419504584
  • ISBN-13: 978-1419504587
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #320,700 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Roger E. Herman on May 3, 2005
Format: Paperback
If you are a business owner employing people between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are a manager or supervisor in any kind of company where you are responsible for employees between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are the confused parent of one or more children between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are an educator of students between the ages of 16 and 24, buy, read, absorb, and apply this book. Are we communicating here?

OK, your first reaction is the profanity in the book title. Live with it! You will find the word a few places in the text, but it's there to make a point. Yes, the writing is punchy, direct, and pushes the envelope of your thinking. However, so do the attitudes and behavior of your young people. We older folks (let's say that term refers to all us gray beards over 35) need to wake up and smell the differences between today's young workers and their counterparts in previous generations. They are different, and must be managed differently. Learn how and succeed. Ignore the lessons of this book and continue to pour profits down the drain by recruiting, training, recruiting, training, recruiting, training, ad nauseum.

Eric Chester is respected as the leading authority on this age group, assuming that anyone can be an expert on kidployees. As a consultant and author in the workforce field, I'm very comfortable telling you that the man is right-on in his writing as he is in his speaking. He'll grab you at the beginning of the book and hold your attention with anecdotes (some from his own life) and lessons learned.
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Format: Paperback
Eric Chester's Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line provides an excellent key to turning uncaring employees into performers and innovators. The latest generation shares a new set of values and won't blindly conform to company policy - but they can be motivated, and 'Generation Y expect' author Eric Chester shows how. From recruiting the best new employees to using different types of training to make them loyal, this is a 'must' for any member of the 'next generation employer'.
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Format: Paperback
Answers to the, "What's in it for me?" question are relevant to more than just Chester's "Kidployees" - youth who have come of age in the late 90' and beyond; these answers are required for virtually every employee and this book delivers practical, relevant, everyday applicable, ways to answer that question with your employees. Reflecting common sense, as well as a sense of humor, Chester delivers means and methods to address front-line worker's all important needs for purpose, identity, and accountability. From CEO to front-line supervisor, this easy to read, enjoyable book will provide countless ideas for making that all important, bottom-line, performance connection with your staff.

From the section on "How to Attract Them", to "How to Keep Them", to "How to Connect with Them", Chester will hold your interest with his logic, humor, and common sense ideas for respecting, motivating, and holding them accountable. If you are responsible for managing more than one (yourself) employee, give this book a try. I highly recommend it.

Dennis DeWilde, author of
"The Performance Connection"
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Format: Paperback
I was often puzzled by employees in their early 20s. They brought different values, expectations and skills to the workplace. My job was to teach them the service ethic, to keep them long enough to get the benefit of my training efforts and keep them motivated to put in a good day's work.

This book addresses those issues. Any employer today needs to inform themselves on how to deal with this age group.
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Format: Paperback
Eric Chester's Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line provides an excellent key to turning uncaring employees into performers and innovators. The latest generation shares a new set of values and won't blindly conform to company policy - but they can be motivated, and 'Generation Y expect' author Eric Chester shows how. From recruiting the best new employees to using different types of training to make them loyal, this is a 'must' for any member of the 'next generation employer'.
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Format: Paperback
If you employ a team or are looking to employ (and retain) a team that includes anyone in the 15 to 25 age bracket, this book is an absolute MUST READ.

Several very good examples of what other successful operators are doing and plenty of food for thought that can lead to real application in your business.

A great investment and a very good read!
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Format: Paperback
"Getting them to give a Damn" by Eric Chester is an eye-opening, easy read about the generation in the work force - and those following closely behind. This instant gratification, tell me "why", and I'm doing it my way, employee is changing the way work gets done.

This book gives some insight into communication skills, win-win work examples and how to say it so they'll understand.

Must have for any parent, high school teacher or employee of this age group!
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