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Getting There from Here: Bridging Strategy and Execution Paperback – September 26, 2014
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About the Author
GREG FRENCH is the founder of GroPartners Consulting and has accrued more than 30 years of practice in strategy, execution, and creative direction for marketing, brand, and customer experience. He has led research, strategy, and execution initiatives for Fortune 500 and middle-market companies, serving both consumer and business-to-business markets in a diverse range of industries. He is the author of several white papers on brand alignment, marketing, and technology topics, as well as a subject matter expert presenter for webinars and seminars.
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