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Getting to VITO (The Very Important Top Officer): 10 Steps to VITO's Office Paperback – January 11, 2005
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From the Back Cover
"However much you are earning in sales today, this book shows you how to earn twice as much—by getting to VITO faster than you ever thought possible."
—Brian Tracy, author, Getting Rich Your Own Way
"If you subscribe to the theory, as I do, that the most important part of selling is getting in the door to see a decision maker, this is the book you want to read. Nobody does or teaches this aspect of selling better than Tony Parinello."
—Warren Greshes, internationally recognized expert on sales and personal improvement, host of the weekly Internet radio show So Who's Stopping You? on World Talk Radio
"Tony Parinello has done it again! Learn what you need to do to step into the shoes of a professional. Shoes that will take you those 10 steps right into VITO's office."
—Tom Hopkins, author, How to Master the Art of Selling
"Tony shares his knowledge openly, in great detail, sprinkled with his special brand of humor, and with empathy and a deep understanding for what salespeople have to do every single day. I wholeheartedly recommend this book to anyone who sells who isn't currently sitting at their desk with the phone ringing off the hook with more orders coming in than they can possibly handle."
—Dave Stein, author, How Winners Sell
About the Author
Top Customer Reviews
In this new book, the author stresses the importance of pre-planned calling, prioritization, correspondence, and many other topics that are designed to get salespeople talking with and selling to executive level officers. Not only does the book serve as a must-have reference guide but also as a motivator to all salespeople who go through the rigmarole of sweet talking gatekeepers, leaving tons of voicemail messages, and making sales presentations, and getting no results.
The chapter on how to leave voicemails (The Art of the Voice Mail Message) is a humorous and inspiring treat. Though the method he suggests requires energy, tenacity, and above all, courage, readers should expect to notice a higher number of returned calls in no time after using this technique.
Though the book contains lots of material from some of Parinello's earlier work, it should still be a useful tool for anyone who reads it and wants to sell to executives, especially those who have never read his previous books. This book is a must-have for sales folks who want to get out of the rut of performing below quota and want to make a powerful impact in sales. Parinello turns the sales game into an art form.
I am not quite done with it yet, but so far it's really good. It's putting me into the mindset in which I need to be, and giving very specific instruction for every aspect of contacting the important people with which i will need to communicate. It includes exercises along the way to make you start creating your vito letter a little at a time, while the description is clear in your mind. I'm happy with the change in my thinking.
Vice President of Business Development
International Software Productivity and Engineering Institute
"Value Forward Selling," by Paul DiModica is the book to buy if you are wanting help selling up the food chain.
The massive changes in communications and business philosophies that have taken place since then have made Parinello's take-it-to-the-top selling approach all the more relevant for contemporary sales forces. This book is required reading for anybody who's ever had to stare a quota straight in the eye. If you have to buy one of Parinello's books, it should be this one.
Most Recent Customer Reviews
I recommend that you go with a proven best seller. Take your pick but if you want this then go ahead.Published on April 9, 2014 by Jafe in Fort Worth