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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Paperback – June 20, 2016
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When I need something amazing for my customer or for my employees and it has to be the best on the planet, I call John Ruhlin. --Jeffrey Gitomer, New York Times Best Selling Author of Little Red Book of Sales
John blew me away with a gifting experience that has never been topped, EVER. I became a lifelong and raving fan because of it. His systems will change your business and you forever. --Cameron Herold, Author of Double Double and Meetings Suck
Giftology is a fabulous book! There is nothing like an unexpected gift at an unexpected time. In many ways I see life as a generosity context and gifting is a wonderful way to express our gratitude. Enjoy the book - every chapter will make you think and act differently! --Matthew Kelly, Founder of Floyd Consulting and Author of The Dream Manager
About the Author
John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.
John's unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.
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Top customer reviews
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Ruhlin gives us some guff for the gift cards we are so quick to give out that take such little thought. Are you giving out gifts to business partners with your company logo? Be prepared to hear some chiding about giving gifts that are more about YOU than it is about THEM.
The message contained in this short read is about putting thought into your gift giving. It’s about making them feel special and doing something that not everyone else is doing. It’s getting away from the chocolates, cookies, and meat & cheese baskets around the holiday season.
Ruhlin tells us that, “It’s NOT the thought that counts. It’s the thoughtful thought that counts.”
Our author, who coined the phrase, states, “Giftology is rooted in the acknowledgment of someone’s time being the most precious commodity he or she has to share. We’ve all been given a ridiculously limited amount of it. So when someone shares it with you, let him or her know unequivocally how honored you were to receive it.”
Giftology is about giving gifts when not expected. It’s about a gift in the middle of summer for no reason. Giftology is knowing the person you’re giving a gift to and not picking something that you might like. It’s giving something that is practical that can be used over and over, not like the trinkets many corporations give out that wind up being tossed or thrown in a junk drawer.
There are some great quotes in this one like,
“It’s not how much we give, but how much love we put into giving.” - Mother Teresa
“We make a living by what we get. We make a life by what we give.” - Winston S. Churchill
This book serves as a great reminder to be different and to stand out by showing you really care about those you’re saying thank you to. Will you get more mileage by giving out 100 gifts at $10 or by giving 10 gifts at $100?
This book was published in 2016. It receives 4.8 stars from 203 Amazon reviewers. Goodreads gives it 4.05 stars after 130 ratings and 19 reviews. I recommend this for anyone looking to get out of the same gift giving routine and for anyone looking for some new ideas to show appreciation.
#FridaysFind #MIAGD #Giftology #JohnRuhlin
The story of how I became a John Ruhlin fan & evangelist for Gift-ology
“It’s a very special pen,” Matt said, “especially to me.”
Like any meaningful event, the place and time are fixed firmly in my memory. New Orleans…a private meeting during the Workplace Benefits Renaissance conference…sitting with Ron Hansell and Matt Hansell, his son & partner at BHH Benefits in Ontario, Canada. As I mutilate a cocktail napkin while struggling with a cheap giveaway pen to sketch an idea, Matt says, “Use this,” offering me his pen.
Matt’s pen is beautiful, clearly handmade with a barrel – the main portion of the pen – turned from a richly grained blonde wood. “This is gorgeous,” I say, my fingers caressing the smooth wooden surface. “I love wood pens,” I continue. “I own several but this one is exquisite.”
“It’s a very special pen,” Matt says, “especially to me.” When I ask for the story, he tells me that the wood is maple, Canadian maple. “It’s from the oldest living Sugar Maple tree in the world. Older than Christopher Columbus…somewhere around 500 years old. It’s known as the Comfort Maple.”
Matt goes on to explain that the wood trimmings pruned from the tree are given to a local craftsman who handcrafts these very limited-edition pens. As a lover of history and antiquities, I’m taken by the story behind this pen. “No wonder you consider it special,” I respond. “Any living thing that has survived 500 years is pretty special.”
Then Matt adds, “Well, it’s really special to me since the Comfort Maple is in Pelham, Ontario, the town where I was born.” For Matt, history and the aesthetic combine with the personal to create a very special meaning.
Not only is this Comfort Maple pen a piece of history and a delight to the eyes, it is a pleasure to use…easily marking the napkin with smooth and full lines. After making my sketch and a few notes, I hand the pen back to Matt with thanks as our meeting is ending.
The thing about radical generosity isn’t the gift itself but the bond that that it creates between the giver and the recipient.
And here’s where my story really begins. Matt takes the pen from me, only to extend his hand back toward me with the words, “But this is your pen.” As I look at him with surprise, I respond that couldn’t possibly accept as a gift something that means so much to him. But he insists, pushing the pen into my hand with his assurance that he wants me to have it. I demurred initially but Matt's persistence finally paid off...for me.
I now am the proud owner of a Comfort Maple pen, a gift from Matt Hansell that I treasure.
And you can be sure that I have told the story of this pen and of Matt’s gracious gesture dozens of times in just the few weeks since our meeting in New Orleans.
This is not, however, a story about a pen or even the generous young man who gave it to me. It’s about the power of gifting… something I thought I already understood but about which I was to learn so much more.
The rest of the story
Just before leaving New Orleans, I sat down briefly with my good friend Michael Naumann, a very thoughtful person whom I knew would appreciate the story of the gift of the Comfort Maple pen. Michael was as impressed as I expected him to be but he then added a twist to the story. “Do you know the book, Giftology,” he asked? “It’s an awesome book on how to build relationships using gifts…written by the most successful Cutco knife salesman in the company’s history.” Since I didn’t know the book, Michael decided to send me his copy, itself a gift. I was to learn that Michael, in sending me his copy of Giftology, was modeling some of what he had read in the book.
Michael’s gracious gift arrived just before I left for vacation, so I’ve been reading Giftology on the beach in Cabo San Lucas (yeah, tough work, I know!) and making notes like crazy. I'm still in Cabo as I write this and already I’ve gifted two valued clients with a copy of the book… plus one to my business partner, Scott Cantrell.
That top Cutco salesman who wrote Giftology is John Ruhlin, who has become an evangelist for what he calls “radical generosity.” He’s also one of the premier experts and consultants on “strategic gifting,” his term for intentional and thoughtful gift giving to show your appreciation to clients, prospects, and strategic partners, those people who play – and might play – an important role in your business and your life.
If you want to be known by your clients and soon-to-be-clients for your thoughtful generosity, get Giftology and discover how giving can become your secret weapon in growing and enhancing your business, your circle of friends, and your reputation. But if you think you know gift giving, prepare for John Ruhlin to blow your mind and ignite your imagination!
In gifting me his beautiful pen, Matt Hansell simply was being gracious, in recognition of my appreciation for what he, too, considered a special pen. But his generous gesture was the first in a series of events that have turned me into John Ruhlin’s disciple, a passionate advocate for radical generosity, and a practitioner of strategic gifting.
For this, I owe my friends Matt Hansell and Michael Naumann a sincere “Thank you” for their gifts that opened my eyes to the real power of gifting.
And I am grateful to John Ruhlin for so openly sharing his passion in Giftology. Oh, and I love how John practices what he preaches in his book: at the end of many of the chapters, he gives the gift of some of his best gifting advice and strategies, for which his clients pay thousands of dollars.
I’ll close with the quote that John Ruhlin uses to open his Introduction to Giftology:
Giving is the master key to success in all applications of human life.
The thing about radical generosity isn’t the gift itself but the bond that that it creates between the giver and the recipient. Understand, it’s not the Comfort Pen that I’ll always remember and appreciate…it’s Matt Hansell and his generosity that I’ll never forget.
How about you?
Have you been the recipient of "radical generosity" in your career? Do you apply radical generosity in your business? How have you used strategic gifting to create and build relationships? How do you become "unforgettable?" I would love to hear your stories….
Most recent customer reviews
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