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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Paperback – June 20, 2016
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When I need something amazing for my customer or for my employees and it has to be the best on the planet, I call John Ruhlin. --Jeffrey Gitomer, New York Times Best Selling Author of Little Red Book of Sales
John blew me away with a gifting experience that has never been topped, EVER. I became a lifelong and raving fan because of it. His systems will change your business and you forever. --Cameron Herold, Author of Double Double and Meetings Suck
Giftology is a fabulous book! There is nothing like an unexpected gift at an unexpected time. In many ways I see life as a generosity context and gifting is a wonderful way to express our gratitude. Enjoy the book - every chapter will make you think and act differently! --Matthew Kelly, Founder of Floyd Consulting and Author of The Dream Manager
About the Author
John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.
John's unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.
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Top Customer Reviews
I promise you that if "giving gifts is common sense" is your opinion; you will not derive much value from this book.
This book is more for the entrepreneur, self-starter, leader, or salesperson (which we all are whether we want to admit it or not) that genuinely cares for the well-being of others. The people that will love this book give for reasons much deeper than self-gratification or to get something in return. This book will only affirm your intrinsic need to give abundant value to others, and touch the hearts of the people that you were called to serve.
It doesn't hurt that John lays out the exact blueprint, and provides world class ideas to accomplish the aforementioned goal!
Thank you for the incredible gift, John. I look forward to meeting you and returning the favor sometime very soon!
I think it is a wonderful concept, and I am excited to see how it bears out in the next several years. Everyone should try to embrace this idealogy.
I’ve known for a long time how important it is to express appreciation to those who’ve impacted my life in a positive way – especially through hand-written notes and thoughtful gifts. But John Ruhlin introduced me to several ideas that I’d never considered before. These are life-changing concepts, not just in the TYPES of gifts I choose to give in the future but in the way I THINK about gift-giving.
Just one example: Think in terms of “radical generosity.” Ask yourself, “What’s the MOST I can do?” instead of “What’s the LEAST I can get away with?” The author doesn’t advocate breaking the bank, especially if you’re on a shoestring budget. But he does encourage you to always ask, “What can we buy that’s best in class that is within our budget?”
This is a book that every business owner should buy and apply (at least those who want to be successful, that is). It’s that important, if you’re committed to creating strong relationships that lead to referrals and raving fans.
John's advice is based on real experience - from someone who has mastered the skill of giving meaningful gifts and making people feel important. I feel like my ability to show gratitude and appreciation has given me an advantage in building meaningful relationships - and I want to continue developing this skill - with John's insights and suggestions.
The book may not change an ingrate into an appreciative giver - but it can certainly help enhance natural tendencies to be kind, thoughtful, generous and giving.
It really feels like a ninja trick - you build up massive goodwill, suddenly have their attention, you look like a hero, and on top of that it feels really good to give!
Giving can be tricky sometimes though, and this book lays out the do's and don'ts on how to look first class instead of like an average joe.
The info in this book is so actionable and insightful - I don't know, I don't want to lay it on too thick but I just really like it - people should know this. Just get yourself a copy.
1.) Company branded gifts are a big no, no.
2.) Reward your best customers by taking 5% of the profits generated by them and reinvesting them back into those key relationships.
3.) A thoughtful, handwritten note is as effective as a $25 trinket or gift card.
This is a quick read and definitely recommended for any small business owner