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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Paperback – June 20, 2016
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When I need something amazing for my customer or for my employees and it has to be the best on the planet, I call John Ruhlin. --Jeffrey Gitomer, New York Times Best Selling Author of Little Red Book of Sales
John blew me away with a gifting experience that has never been topped, EVER. I became a lifelong and raving fan because of it. His systems will change your business and you forever. --Cameron Herold, Author of Double Double and Meetings Suck
Giftology is a fabulous book! There is nothing like an unexpected gift at an unexpected time. In many ways I see life as a generosity context and gifting is a wonderful way to express our gratitude. Enjoy the book - every chapter will make you think and act differently! --Matthew Kelly, Founder of Floyd Consulting and Author of The Dream Manager
About the Author
John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.
John's unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.
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1.) Company branded gifts are a big no, no.
2.) Reward your best customers by taking 5% of the profits generated by them and reinvesting them back into those key relationships.
3.) A thoughtful, handwritten note is as effective as a $25 trinket or gift card.
This is a quick read and definitely recommended for any small business owner
Ruhlin sprinkles in Bible quotes -- such as “A generous person will prosper; whoever refreshes others will be refreshed” from Proverbs 11:25 -- revealing his deep faith in God as the divine source of his business philosophies. When gifting is done properly, he reminds us, it generates more than goodwill. It increases referrals, revenue, retention and ROI.
Giftology shares the proven strategies Ruhlin has developed over a lifetime of gifting for connecting with people in powerful, meaningful ways. He explains exactly how he has formed long-term relationships with well-connected business leaders, going so far as to break down the step-by-step process he uses to make a lasting impression with a new acquaintance.
The book provides valuable criteria for strategic gifting. Gifts should be best in class, personalized and visible (something the recipient is likely to use regularly). Gifts that meet these guidelines act as symbols of the relationship and spark conversations with friends and family about you and what you do.
I decided to read this book because I know the value of relationships and I’m always looking for new ways to connect with others more deeply. It met my expectations by offering a lot of practical ideas about what to give, when to give, and how to create a budget for giving.
Ruhlin recommends tangible luxury items with staying power over consumable gifts, like food, or experiences, like sports events. His reasoning is that he gets better results from gifts the recipient is likely to use every day. That’s why he believes classic Cutco knives engraved with the recipient’s name have been so effective over the years. He says that type of gift serves as a constant reminder of the relationship, while a fancy dinner or front-row seats at a basketball game are fleeting.
Generosity definitely opens doors in life and business. I’m excited to use the strategies I learned in Giftology to give more meaningful, memorable, impactful gifts.
I promise you that if "giving gifts is common sense" is your opinion; you will not derive much value from this book.
This book is more for the entrepreneur, self-starter, leader, or salesperson (which we all are whether we want to admit it or not) that genuinely cares for the well-being of others. The people that will love this book give for reasons much deeper than self-gratification or to get something in return. This book will only affirm your intrinsic need to give abundant value to others, and touch the hearts of the people that you were called to serve.
It doesn't hurt that John lays out the exact blueprint, and provides world class ideas to accomplish the aforementioned goal!
Thank you for the incredible gift, John. I look forward to meeting you and returning the favor sometime very soon!
Thank You John for a Great Book, we could all see this as a way of life opening doors personally and in our business. I usually get the Kindle version of books, but this is a Keeper so I had to get the hard copy!!!
With deep Gratitude.
John's advice is based on real experience - from someone who has mastered the skill of giving meaningful gifts and making people feel important. I feel like my ability to show gratitude and appreciation has given me an advantage in building meaningful relationships - and I want to continue developing this skill - with John's insights and suggestions.
The book may not change an ingrate into an appreciative giver - but it can certainly help enhance natural tendencies to be kind, thoughtful, generous and giving.