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Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging by [Bryan Adams, Charlotte Marshall]

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Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging Kindle Edition

4.8 out of 5 stars 63 ratings

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Editorial Reviews

Review

"This game-changing book gives you the framework to nail employer branding."
--Debbie McGrath, founder of HR.com

"Give and Get captures the essence of our social world and enhancing your employer brand. It starts with candidates...you will learn how to repel with great empathy and compel with great energy the very thing which acts as both kryptonite and rocket fuel to success...people. A must-read for the forward-thinking executive!"
--Robin Richards, Chairman & CEO of CareerArc

"This is the book employer branding has been waiting for. This is how it's done."
--Michael Cohn, partner, GSV Ventures

"This approach moves the employer brand needle forward by at least a decade."
--China Gorman, former CEO of Great Place to Work Institute

"There isn't anyone who touches talent attraction, engagement, or retention who shouldn't read Give and Get."
--Alykhan Rehmatullah, co-founder and CEO of Altru

"You'll read this approach to employer branding and wonder why it's not been done this way before."
--Linda Cruse, frontline humanitarian and leadership expert

"This book is important, progressive, and brave. We have to swim against the tide and be brave enough to do something differently."
--Elaine Orler, founder and CEO of Talent Function

"This book serves one purpose: to provide next-level thinking to your employer brand strategy. The authors use their depth of experience to show what we need to do right now to avoid being, 'a day late and a dollar short.' It's already hard enough to have budgeted for EB, why risk wasting it on techniques that are past their prime? Get this book and use it to make sure you are maximizing your ROI and minimizing your chances of failure!"
--J.T. O'Donnell, founder and CEO of Work it Daily

About the Author

Bryan and Charlotte want to change the way the world approaches employer branding to attract, engage, and retain top talent. Their ultimate goal is to inspire company leaders to commit to a methodology that has the power to positively impact their entire organization. Collectively, they've activated countless employer brand campaigns--and they're here to guide you away from the rabbit hole of old employer-brand ideas, and toward what they've discovered works.

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker. 

Charlotte Marshall was named the 2019-2020 Employer Brand Leader of the Year and has successfully built and launched five Fortune 500 employer brands. She is an in-demand international speaker and the global employer brand lead at Danaher Corporation.

Product details

  • ASIN : B084ZCJWTJ
  • Publisher : Houndstooth Press (March 17, 2020)
  • Publication date : March 17, 2020
  • Language : English
  • File size : 1764 KB
  • Simultaneous device usage : Unlimited
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 354 pages
  • Page numbers source ISBN : 1544507062
  • Lending : Enabled
  • Customer Reviews:
    4.8 out of 5 stars 63 ratings

Customer reviews

4.8 out of 5 stars
4.8 out of 5
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Reviewed in the United States on March 17, 2020
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Google Dave
5.0 out of 5 stars GIVES a lot....!!!
Reviewed in the United Kingdom on March 17, 2020
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paulmaso
5.0 out of 5 stars And now for something completely different!!!
Reviewed in the United Kingdom on March 17, 2020
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Neil Dutton
5.0 out of 5 stars Essential insight
Reviewed in the United Kingdom on March 21, 2020
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D. Booth
5.0 out of 5 stars Invaluable insight
Reviewed in the United Kingdom on April 7, 2020
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p garratt
5.0 out of 5 stars The "how to" model used by the world's biggest brands. A MUST BUY!
Reviewed in the United Kingdom on March 17, 2020
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