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The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand Kindle Edition

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Pamela Skaist-Levy (Author)
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Pamela Skaist-Levy (Author),
Gela Nash-Taylor (Author)
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4.5 out of 5 stars 82 customer reviews
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Length: 258 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Details

  • File Size: 8530 KB
  • Print Length: 258 pages
  • Page Numbers Source ISBN: 1592409350
  • Publisher: Avery; Reprint edition (May 29, 2014)
  • Publication Date: May 29, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00G3L7WME
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #310,122 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

Top Customer Reviews

4.0 out of 5 starsThey surprised me!
By Rhonda R on June 5, 2014
Format: Kindle Edition Verified Purchase
I'm not a fashion diva...and I can honestly say I've never worn a single Juicy item in my life. I am, however, a fan of Duran Duran (I figure full-disclosure is best), and I am a co-author of a blog dedicated to Duran Duran fans. So, when John Taylor mentioned that his wife Gela had written this book, I was curious. I knew enough about Juicy Couture to know it had been sold to Liz Claiborne for a staggering amount of money, but that was about it. I had no idea how the company started, or the series of events that took them from point A to B.

The story of Pam and Gela surprised me. I would have never thought for a red-hot minute that either of them would be anything like me and my *own* partner-in-crime (my writing partner), but I found myself chuckling over some of the stories (the scene at the airport while waiting for a plane to Paris sounds vaguely familiar...) and in awe of their fearless nature. They had a dream, an obsession, and went for it. Who can really fault that?

I thought the book was inspirational, entertaining - and I've even reviewed it on my own blog (I bought my own copy of the book and was not asked for a review), recommending it to Duran Duran fans alike. I think just about anyone can glean something from this story, whether you've got a great partner-in-crime; an obsession, or even what you think might be a pie-in-the-sky business idea. I love the "can-do" attitude, and it was a quick and easy read besides. The tips at the end of each chapter were really good too - they were like a snapshot of what you'd just read. Well done!
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4.0 out of 5 starsAll That Glitters Is Gold
By Jenna Frye on June 20, 2014
Format: Kindle Edition
I have been reading a lot of books on women entrepreneurs lately and this one surprised me. I will be honest that I didn't exactly go into this one with high hopes. I had just read #Girlboss by Sophia Amoruso which had put a spark under my butt and I didn't think another book could even come close. I was wrong. The Glitter Plan was the cup of tea that I truly needed and and this one smoked them all.

This is what I would consider a business memoir about two women who were brought together by what could only be fate. I think they were meant to be in the same womb because they are so connected that it is insane. I never had a sister or bonded with another person in such a sense that it made me a little sad that I missed out on that experience in life.

These two women started from nothing, really. A mere $200 in the early nineties and in Los Angeles to boot, is basically pocket change. But they turned that money into a thriving business. Unfortunately, they learned the downs of taking their smaller business mainstream to the guys in suits that have nothing in mind but stock value. Eventually, their piece of magic plummeted.

Fortunately, this did not dissuade them and they just picked themselves up, wiped off the dirt, and started brand new but with more knowledge and wisdom than the first time. And their clothes are in Bergdorf Goodman of all places...that's where I plan to be one day.

What I like about these two is that they are original, honest, and true to themselves. They are a bit eccentric, but that is what is most important in the fashion world. I will admit that I was comparing myself to them a lot, as in "I love candy too!", "I have a great idea too!" You get the point.Read more ›
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3.0 out of 5 starsThese are two cool chicas who did it their way
By A. Tyler on October 1, 2014
Format: Kindle Edition Verified Purchase
Having just finished #GirlBoss, I was definitely excited to read this one.... and I have say I finished it with very mixed feelings. I will say that Gela and Pam's vision and their close friendship is very inspiring. These are two cool chicas who did it their way, and you have to give them credit for it. What was frustrating was seeing all these reviews (including the description on the back of the book) that make it seem like a rags to riches story. "With just $200 they created an empire!" Not true. These were two highly motivated women, but they had more money than $200 supporting them. There is a huge difference in taking a risk when you have no safety net (a la Nasty Girl's Sophia Amoruso) and Pam & Gela. Pam was/is married to a very successful director and Gela clearly came from a well to do family. They talk about creating their first ad campaign guerilla style ..... but then mention how they were able to get Sandra Bernhard to star in it (thru the director hubby) and pull strings with fab stylists and photographers. Or being able to borrow $75,000 from family members (not sure about you, but my folks don't have an extra $75K lying around). What WAS remarkable to me were all the fashion/marketing innovations they came up with...and I felt like these were sort of casually tossed aside. There is definitely a really cool story here, I just wished whoever was advising them had packaged it up in a smarter more entertaining way.
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5.0 out of 5 starsfascinating account of the rise and fall of juicy
By Laura Kluvo on June 2, 2014
Format: Kindle Edition Verified Purchase
Everyone "knows" Juicy Couture and the basic framework of the story: Two girls form a fashion partnership and sell millions of velour track suits... This book provides lots of fun details and inspiration for the entrepreneurial spirit in us all. Although I knew how it would end, I couldn't put it down!
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Most Recent Customer Reviews

3.0 out of 5 starsThree Stars

A genuine story- reassuring that the American Dream still exists

Published 29 days ago by kristen titzck
5.0 out of 5 starsFive Stars

Fun, interesting and very helpful!

Published 1 month ago by Alicia Madrazo
4.0 out of 5 starsThe writing style and story-telling abilities are not exceptional but...

The writing style and story-telling abilities are not exceptional but learning about the general history of the brand was very interesting.

Published 2 months ago by Anna D Hovet
5.0 out of 5 starsGreat book for the entrepreneur!

This book was great! Made me look at the fashion industry a little different from what I as a consumer sees! Very motivational as well! Read more

Published 6 months ago by Catherine Michelle green
5.0 out of 5 starsGood read!

I recommend it! Lots of interesting info and stories!

Published 6 months ago by Charles VonCrabb
5.0 out of 5 starsFive Stars

Love this book!

Published 7 months ago by melissajoyduncan
5.0 out of 5 starsEasy, entertaining read.

Easy read. Entertaining yet insightful view of Juicy's development and growth. Good read for those thinking of starting a small business.

Published 7 months ago by Amazon Customer
5.0 out of 5 starsFive Stars

Perfect gift

Published 8 months ago by Chris
5.0 out of 5 starsFive Stars

Wonderful!!!

Published 9 months ago by Eva Vazquez
3.0 out of 5 starsDon't have high expectations for this book

It is really great that people behind business empire can share their journey to success! The book is a lot about personal experience, emotions and business too. Read more

Published 10 months ago by Daria

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