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Pam Didner

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Paperback – Illustrated, September 15, 2014

by Pam Didner (Author)

97 ratings

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Note From Author: Note From Author: Despite rapid changes in the digital marketing landscape, this book provides a framework that you can apply to your global content marketing challenges. If you feel there are new challenges that the book doesn't address, please feel free to reach out via pamdidner.com/contact. I'd love to hear your challenges and find a way to help. The brainstorming session is free.

Engage customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

LEARN HOW TO:

Create content that engages people--regardless of their country and culture
Identify key actions and strategies to apply to your projects
Connect "dots" that others don't see and connect them in ways you never thought of before

"Content marketing across geographies is a different animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity
"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity
"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata
"Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

Print length

256 pages
Language

English
Publisher

McGraw-Hill Education
Publication date

September 15, 2014
Dimensions

6 x 0.58 x 9 inches
ISBN-10

0071840974
ISBN-13

978-0071840972
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Editorial Reviews

From the Publisher

Pam Didner (Portland, OR) is a global content marketing strategist, speaker and author. As a global integrated marketing strategist, she led Intel's Enterprise product launches and worldwide marketing campaigns. She also contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute and other publications.

From the Author

This book contains case studies and lessons based on my experience of a global role in a big enterprise.

Start reading Global Content Marketing on your Kindle in under a minute.

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Product details

Publisher ‏ : ‎ McGraw-Hill Education; 1st edition (September 15, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 0071840974
ISBN-13 ‏ : ‎ 978-0071840972
Item Weight ‏ : ‎ 12.3 ounces
Dimensions ‏ : ‎ 6 x 0.58 x 9 inches

Best Sellers Rank: #1,144,066 in Books (See Top 100 in Books)
- #273 in Global Marketing (Books)
- #281 in Search Engine Optimization
- #604 in Multilevel Marketing (Books)

Customer Reviews:
97 ratings

Customer reviews

5 star		68%
4 star		14%
3 star		7%
2 star		6%
1 star		6%

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Top reviews from the United States

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Maria K. Todd

Another excellent book for beginners and intermediate content marketers

Reviewed in the United States on March 2, 2015

Verified Purchase

My clients are physicians, hospitals, clinics, and others who are realizing that without content marketing, their website and social media rankings will plummet. Websites without content marketing are essentially static e-brochures, very likely to get punished severely by Google, Yahoo, Bing and other search engine algorithms.

This is a book I would recommend to my clients so that they can read it first and save the money from hiring me to read it to them in chunks. It prepares the content marketer to get more benefit and value from a coaching consultant, editor, web designer, or publicist. This book, in particular helps them to write or develop content for global effectiveness.

One person found this helpful

Helpful

Amazon Customer

Boring. The author missed the mark entirely with her book.

Reviewed in the United States on July 9, 2018

Verified Purchase

With all due respect to the author, this book is ridiculously written. It does not engage at all, the prose is dry and quite frankly boring. It reads like an instruction manual for a screwdriver. The author, with all her claimed experience, chose not to use either storytelling or examples from her experience to engage a reader. Instead, the book is more like an office manual full of cliches. It is for a beginner level content marketer.

Reviewed in the United States on September 23, 2014

Verified Purchase

Global Content Marketing Simplified!!!

Loved this book. The author makes the content easy to follow, simplifying a complex subject. If you want to get your marketing team up to speed fast on some of the critical basics, this book is for you and your department. Even though we all know what the 4 P's are -- the author expands the concepts to an useable format that you can implement immediately upon reading. This book would also be a great teaching tool for both corporate and students. Highly recommend this book.

One person found this helpful

Helpful

M.E.

Pam does a great job to capture best practices and help the marketer

Reviewed in the United States on September 29, 2014

Verified Purchase

Such a hot topic for marketers today. Mastering content marketing can really accelerate your sales and business. Pam does a great job to capture best practices and help the marketer.

Demand gen is all about content marketing. The best way to gather and nurture qualified leads through sales funnel is via content. Offer useful and educational content to targeted leads, when they need it. Didner understands the relationships between demand gen and content marketing.

She also points out that demand gen is not the only way to measure the impact of content. She looks at the impact of content strategically as functions of growth, foresights and services. It makes me think how my demand gen content can be used and scaled to other groups within my company to further showcase the impact of content my team created.

One person found this helpful

Helpful

Excellent overview of content marketing challenges for large companies

Reviewed in the United States on January 27, 2015

Verified Purchase

This book will be useful to new marketers for understanding of how content marketing works in a company with a large, worldwide customer base. Experienced marketers will gain insights on how to improve their strategies and options from the author's experience at Intel as well as the other case studies presented in this book.

Helpful

Maria Jansson

Excellent food for thought

Reviewed in the United States on October 25, 2015

Verified Purchase

Excellent food for thought! Made me think about my business plan, and my long term goals. Even though I am just starting out a small business, I feel that the advices in the book was useful. Well written, with a good language, and a clear read thread throughout the book.

One person found this helpful

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Christina

and it would have been good to look at the realities of small teams or ...

Reviewed in the United States on October 30, 2015

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A very thorough, basic look at building a global content marketing team and creating effective programs. Some of it is a bit repetitive, and it would have been good to look at the realities of small teams or solo marketers creating content for a worldwide audience. Still, it's accessible, clearly written with an engaging style, and overall a valuable read.

Reviewed in the United States on September 19, 2016

Verified Purchase

Found the book to be rather bland. There are some decent case studies and it's nice that each chapter closes with some key points for the different personas who may be reading the book. But, overall the advice given is relatively obvious. If you asked an expert, "How can I do global content marketing well?", and the response was, "Have a clear plan.", you wouldn't be super impressed. That's more-or-less the impression I was left with after reading this book.

One person found this helpful

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Top reviews from other countries

Customer

An Excellent Must Buy Blueprint on Content Marketing

Reviewed in the United Kingdom on August 4, 2016

Verified Purchase

An exceptionally well-written and step by step blueprint on how to execute Content Marketing in your organisation, whether on a global, regional or local country level. The principles are concise, easy to understand with a few case studies thrown in to help support implementation. This compact book feels like buying confidence to support my content marketing operation roll out. I instantly applied Pam Didner's Content Audit guidance and already impressed the leadership team. With the increasing trend for marketers to become publishers of regular content, this book is not only timely but clear, concise and easy to apply. The chapters provide logical step by step processes covering 1.The content marketing cycle 2.Organising the team 3.Content marketing planning 4.Content production 5.Promotion 6.Measurement and more. Reading it cover to cover has armed me with confidence to drive my content operational plan successfully and add more value to the business.

SlimBoySlim7

Give it a miss

Reviewed in the United Kingdom on February 28, 2020

Verified Purchase

There are much better content marketing books out there.

Amazon Customer

I feel like this book was written for me!

Reviewed in Germany on October 29, 2014

Verified Purchase

Pam's book is without any doubt the best book on internation Content Marketing around. It's full of actionable tips brought to you by someone who has both expertise and experience. At the end of each section Pam listed key-takeaways for different sorts of "clients": big companies, smaller structures and agencies.

As an Msc in International Marketing and a Content marketer, I feel like this book has been written for me: 5 stars!

Amazon Customer

good reads

Reviewed in Germany on April 21, 2017

Verified Purchase

i would say an average book . i liked the content and the way was explaining things . easy to read