- Paperback: 256 pages
- Publisher: McGraw-Hill Education; 1 edition (September 15, 2014)
- Language: English
- ISBN-10: 0071840974
- ISBN-13: 978-0071840972
- Product Dimensions: 0.4 x 8.5 x 11 inches
- Shipping Weight: 11.4 ounces (View shipping rates and policies)
- Average Customer Review: 86 customer reviews
- Amazon Best Sellers Rank: #771,192 in Books (See Top 100 in Books)
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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Paperback – September 15, 2014
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About the Author
Pam Didner (Portland, OR) is a global content marketing strategist, speaker and author. As a global integrated marketing strategist, she led Intel's Enterprise product launches and worldwide marketing campaigns. She also contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute and other publications.
Top customer reviews
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This is a book I would recommend to my clients so that they can read it first and save the money from hiring me to read it to them in chunks. It prepares the content marketer to get more benefit and value from a coaching consultant, editor, web designer, or publicist. This book, in particular helps them to write or develop content for global effectiveness.
Loved this book. The author makes the content easy to follow, simplifying a complex subject. If you want to get your marketing team up to speed fast on some of the critical basics, this book is for you and your department. Even though we all know what the 4 P's are -- the author expands the concepts to an useable format that you can implement immediately upon reading. This book would also be a great teaching tool for both corporate and students. Highly recommend this book.
Demand gen is all about content marketing. The best way to gather and nurture qualified leads through sales funnel is via content. Offer useful and educational content to targeted leads, when they need it. Didner understands the relationships between demand gen and content marketing.
She also points out that demand gen is not the only way to measure the impact of content. She looks at the impact of content strategically as functions of growth, foresights and services. It makes me think how my demand gen content can be used and scaled to other groups within my company to further showcase the impact of content my team created.
In short, make sure your content appeals to the local customs and culture (duh)