- Paperback: 100 pages
- Publisher: XML Press (October 13, 2014)
- Language: English
- ISBN-10: 1937434400
- ISBN-13: 978-1937434403
- Product Dimensions: 5.5 x 0.3 x 8.5 inches
- Shipping Weight: 7.2 ounces (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #1,391,728 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Global Content Strategy: A Primer Paperback – October 13, 2014
|New from||Used from|
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who bought this item also bought
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
If you are looking to acclimate to the concept of global content strategy and what that entails, then this is a great resource for you to read. There are a lot of details squeezed into this slim volume that will be easy to understand, and yet you'll feel a little overwhelmed at first at how many details one needs to consider when creating a global strategy. Fortunately, this reference book breaks it down so that it isn't as overwhelming as it could be, and helps content strategists think in a more single-sourced, consistent way to provide the best ROI for a project.
I highly recommend this book.
So, read this book and align your global content strategy with your global corporate strategy…unless you are fine being a Salmon and swimming upstream against an ever increasing current of content.
Chapter 5, "Content Global Readiness" contains a powerful message that can summarize the entire book: "...making content global-ready before you translate has three main benefits: Save money. Save time. Improve quality." You can't really make a more convincing case than this. The book does a good job surveying the key things to take under consideration before embarking on a translation effort, and goes into detail on some of the more technical considerations for a project manager to consider, such as vendor selection, maintaining a central translation memory, and more.
A valuable, short read you can finish in a day that leaves you feeling like you have the "big picture" in mind.