- Paperback: 176 pages
- Publisher: The New Press; Copyright 2003 edition (October 1, 2003)
- Language: English
- ISBN-10: 156584727X
- ISBN-13: 978-1565847279
- Product Dimensions: 10.8 x 0.5 x 8.5 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #2,492,138 in Books (See Top 100 in Books)
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Global Inc.: An Atlas of the Multinational Corporation Copyright 2003 Edition
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"... throws unusual light on globalization... companies with extensive global reach are subjected to a objective critical eye... surprising data -- Yale Global Online, November 12, 2003
"... vivid geographic representations of multinational corporation. ... visual nature provides refreshing way to look at and analyze corporations... -- Harvard Business School Working Knowledge, December 15, 2003
"...a fascinating book... part of effort to conceptualize and see globalization in a historical perspective... achieves objective admirably..." -- The Wall Street Journal, January 6, 2004
About the Author
Henry Bruner is director and senior researcher at the World Game Institute in Philadelphia.
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If, on the other hand, you need a reasonable distillation of a fairly massive amount of data for use in, say, an undergrad level business or social science course, then this book is first-rate.
Technically, among the numerous errors I found, the worst was the statement that Wal-Mart had 60% of the U.S. retail market. Wal-Mart actually has 6% of the U.S. retail market.