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Global Marketing Management (4th Edition) 4th Edition

4.0 out of 5 stars 1 customer review
ISBN-13: 978-0201350623
ISBN-10: 0201350629
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Editorial Reviews

About the Author

Dr. John A. Quelch is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School. Dr. Quelch is a long-standing student of global marketing and branding in emerging as well as developed markets. Professor Quelch is the author, co-author or editor of twenty books, including The Global Market (2004), Global Marketing Management (4th edition, 1999), Cases in Advertising and Promotion Management (4th Edition, 1996) and The Marketing Challenge of Europe 1992 (2nd edition, 1991). He has published over fifty articles on marketing and public policy issues in leading management journals such as Harvard Business Review, McKinsey Quarterly and Sloan Management Review. Dr. Quelch serves as a non-executive director of WPP Group plc, the world's second largest marketing services company. Since 2002, Professor Quelch has served pro bono as Chairman of the Port Authority of Massachusetts, serves as a non-executive director of Accion International, a leading microfinance lender, and is a member of the International Advisory Board of British-American Business Inc. He has consulted to over fifty leading firms including American Airlines, Apple Computer, AT&T, Coca-Cola, Colgate-Palmolive, Fidelity Investments, General Electric, Gillette, Hoffman LaRoche, Honeywell, IBM, Novartis and Procter & Gamble. Professor Quelch was born in London, England, was educated at Exeter College, Oxford University (BA and MA), the Wharton School of the University of Pennsylvania (MBA), the Harvard School of Public Health (MS) and Harvard Business School (DBA).

Bartlett is the MBA Class of 1996 Professor of Business Administration at Harvard Business School.
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Product Details

  • Paperback: 720 pages
  • Publisher: Prentice Hall; 4 edition (November 23, 1998)
  • Language: English
  • ISBN-10: 0201350629
  • ISBN-13: 978-0201350623
  • Product Dimensions: 8 x 1.1 x 9.2 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #5,468,546 in Books (See Top 100 in Books)

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Top Customer Reviews

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During my MBA in marketing found the book to be extremely useful. The real life scenarios enabled me to produce better assignments as well as understand fully the importance of marketing and change. The global expansion strategies are some key elements in globalization of markets.
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