This book looks and sounds boring at first; however, it is actually pretty interesting to think about how the internet is being digested around the globe. If you bother to crack it open, you'll find that each country has a certain flavor of internet that they enjoy, and, many times, it is quite different from the American version. If you are particularly interested in global search engine marketing, then this is not a bad place to start looking, though I will say that the statistics in this book are slightly outdated, and there are many free sources online that can give you an insight as well. That being said, this helps you grasp the full picture of what information you should be searching for online, and sometimes that alone is worth every cent invested in a resource.
Overall: Wonderful world-wide picture of something many people put a mental boundary on. The global economy is coming, and in some ways is already here. This book helps you gain the insight to prepare for the inevitable shifts that will start to occur online.
This is an excellent book, and a must have for the search marketer or Internet marketer who deals in global search campaigns. It is somewhat surprising to me that something like this hasn't come along until now. Overall, it is a book you will want to keep handy, and in arm's reach for knowing and referring to the nuances of global search engine marketing.
I particularly like the way that each country has a synopsis and report of the details that are very important to your target audiences in these areas, and could make the difference between capturing a customer, or not.
Global search is a core competency of the search agency I work for (we have offices in 12 countries and 4 continents, and work on SEO and PPC with many international enterprises) and this book is helpful in filling in even the smallest details for increasing performance of international campaigns.
I ordered a stack of copies of this book for our teams.