- Series: Communication and Society
- Paperback: 240 pages
- Publisher: Oxford University Press; Reprint edition (September 17, 1992)
- Language: English
- ISBN-10: 9780195079104
- ISBN-13: 978-0195079104
- ASIN: 0195079108
- Product Dimensions: 8 x 0.5 x 5.4 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #168,211 in Books (See Top 100 in Books)
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The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) Reprint Edition
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"Highly readable and valuable....I would unreservedly recommend the Powers book as the best available introduction to and summary of McLuhan's thinking."--Journal of Communication
From the Back Cover
The Global Village extends the visionary work Marshall McLuhan first offered in his pioneering book Understanding Media to today's world-wide, integrated electronic network, proposing a detailed conceptual framework in terms by which the technological advances of the past decades may be understood.
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Feed forward 9 years. Powers'/McLuhan's "tetrad" is a mesmerizingly rich metaphor lending clarity and intensity to McLuhan's seminal 1964 probicon, "Understanding Media--The Extensions of Man." This "new" 1989 book is a MUST-read, a reverent continuance of McLuhan's oeuvre, a virtual channeling of his spirit, and in various ways easier to grasp perhaps, more accessible even, than the monumentally revolutionary/visionary UMTEOM.
The beauty of McLuhan and by protraction Dr. Bruce Powers here is that these men are not pedants but facilitators. Their goal, much like that of Carl Rogers or George B. Leonard or Joseph Campbell, is not to pound stuff into brainpans, but to gently yet insistently open up minds to possibilities, perils, challenges, potentialities and joys imperative in the present reality/"reelity?" or whatever one wishes to term the agardish within which each of us swims, breathes, eats, creates, dances, defecates, procreates and seethes.
If McLuhan is the sorcerer, Bruce Powers is his worthy apprentice, now successor. In fact he veritably invites all of us to be successors (McLuhanatics?), to become involved (the essential definition of "cool"). This book is exciting, invigorating, pulsating, intensely involving and above all, highly rewarding. We need more extensions of McLuhan like this one. This is a superb nonbook, a hybrid medium, and a seamless read. TGV will get your probing juices flowing. It's as revitalizing as pure MDMA (as far as "the mdma is the message" goes). Buy this deceptively modest paperback, and step into it like a hot bath.