- Hardcover: 309 pages
- Publisher: Bentley Pub; 1st edition (October 1, 1998)
- Language: English
- ISBN-10: 0837602076
- ISBN-13: 978-0837602073
- Product Dimensions: 7.5 x 1.2 x 10.5 inches
- Shipping Weight: 2 pounds
- Average Customer Review: 26 customer reviews
- Amazon Best Sellers Rank: #2,981,327 in Books (See Top 100 in Books)
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Glory Days: When Horsepower and Passion Ruled Detroit 1st Edition
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Top customer reviews
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Though this book is not a marketing/advertising book, it's very insightful for that purpose. If you work for an auto maker today and are involved at some capacity in marketing, this book is a must. The same rules Jim learned in the 60's and 70's apply today.
One other take away is product involvement. Jim not only marketed Pontiac, he drove and hot-rodded them too. This put Pontiac ahead of the curve during the 60's. This applies to any industry; if you sell ice cream, your marketing department better love to make and eat ice cream too. Sad to say but no one who markets cars today live a car life style and it shows in the marketing.
Pontiac legend, and his insider insights are invaluable. If you only read one "car book", this should be it.
I rarely read any book more than once, but I've read "Glory Days" twice, and it probably won't be long before I revisit it.
'Glory Days' is also an educational read for students of marketing and advertising.
Overall an excellent read for 'car guys' of both genders.
Most recent customer reviews
A must for muscle car owners or enthusiasts