- Paperback: 276 pages
- Publisher: Go BIG Media (January 1, 2006)
- Language: English
- ISBN-10: 1599712741
- ISBN-13: 978-1599712741
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 9.6 ounces
- Average Customer Review: 22 customer reviews
- Amazon Best Sellers Rank: #4,048,064 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Go BIG or Go HOME Paperback – March 31, 2006
About the Author
Wil Schroter is a serial entrepreneur. At age 19, while a still a student at the Ohio State University, he began his first company, Blue Diesel, an interactive marketing agency serving clients such as Best Buy, BMW, and Eli Lilly. As CEO of the company, Wil grew Blue Diesel from his dorm room beginnings to over $60 million in capitalized billings in just over 5 years without investment. At the end of 2002, Wil sold Blue Diesel to Columbus-based, inChord, an advertising agency holding company. In 1997, while still leading Blue Diesel’s growth, Wil also co-founded Kelltech Internet Services a technology consulting company based in Cleveland, Ohio. Kelltech was sold three years later to GTCR, a venture capital company, for $10 million. In 2002, Wil and a number of internationally recognized artists formed Atomica, a non-profit organization dedicated to the education and exhibition of digital art. Today Wil serves as the Executive Director of the organization. In 2003, Wil joined Swapalease.com as its Chief Executive Officer to aggressively lead the company’s rapid market expansion. Since then the company has listed over $1 Billion worth of automotive leases on its Web site. Swapalease allows customers who want to get out of an auto lease to connect with customers who want to assume a short term lease with no money down. In 2004 Wil founded the Go BIG Network, an on-line portal that connects startup companies to investors, job seekers, advisors and service providers in real time. Wil is an avid writer and the author of two books as well as a nationally syndicated weekly news column entitled "Go BIG or Go HOME!" that appears in 42 major cities and reaches over 4 million professionals.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The content of the book is fairly basic but helpful in understand the big issues you will deal with when starting up a business. If you are thinking about starting a company, the book is not a bad sanity check to make sure you have thought through the big issues. The your concept does not pass this sanity check, do not quit your day job.
The writing style is very light and good for a quick read which is important for someone thinking about starting a business. You need to be ruthlessly efficient with your time if you are going to succeed.
Overall: 3 stars -- there are many books out there on this subject...most say roughly the same thing using the business buzzwords at the printing time. This book is not that much different but very approachable in format and content.
Craig Stein, Center for Entrepreneurship
The Ohio State University
This book is rather a set of principles that will help the (future) CEO/COO of a start up to remain focused on the essentials (strategy, operation, marketing, capital) to build an ambitious & successful web company. It is easy to read, showcase vivid stories and brings to life the experience of someone who has been there, done it. Additionally, the author Wil Schroter is a great guy, and you ll have fun reading it.
A welcomed addition to any entrepreneurs' book shelf!
Jim Canterucci - Author of Personal Brilliance