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The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea Hardcover – October 6, 2015
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"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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First published in 2007, The Go-Giver has become a classic business parable. It tells the story of an ambitious young man named Joe who yearns for success. Joe, a true go-getter, is starting to feel as though his goals are getting further and further away. So he enlists the help of a legendary consultant referred to by his devotees simply as the Chairman. Over the course of a week, Joe learns the Five Laws of Stratospheric Success and how to open himself up to the power of giving, Once Joe shifts his focus from getting to giving, and starts putting the interests of others first, he begins to experience unexpected returns.Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb "Give and you shall receive."
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As someone who has made a living as an entrepeneur for the last decade, I took several valuable lessons from this book. It has since become one of the books I recommend any of my clients or colleagues who want to improve their knowledge and understanding of business, and I've gotten great feedback from freshly minted entrepeneurs as well as industry veterans alike.
Full disclosure here. I am a coach and speaker with the John Maxwell Team, and as such, I am frequently recommending one of John's 73 books. However, "The Go-Giver" is the book that I recommend most to clients, associates and friends, often giving it as a gift, because it embodies the foundational thoughts behind the cutting edge of business in today's market place. (see Daniel Pink's excellent new book "To Sell Is Human" To Sell Is Human) A simply told story constructed around powerful truths makes a dynamic case.
Some might argue that these "truths" are pie in the sky and while they sound nice, they just don't work in the real world of business. Tell that to Zappos, Caribou Coffee, Apple, Costco Wholesale and a slew of successful companies that operate on principles just like these.
THE FIVE LAWS OF STRATOSPHERIC SUCCESS
The Law of Value
Your true worth is determined by how much more you give in value than you take in payment.
The Law of Compensation
Your income is determined by how many people you serve and how you serve them.
The Law of Influence
Your influence is determined by how abundantly you place others people's interests first.
givers attract, they're magnetic
The Law of Authenticity
The most valuable gift you have to offer is yourself.
Authenticity - it's who you are.
The Law of Receptivity
The key to effective giving is to stay open to receiving.
GOLDEN RULE OF BUSINESS: All things being equal - people will do business with and refer business to those people they know, like and trust.
Also check out Bob Burg's and John David Mann's follow up book "It's Not About You". It's Not About You: A Little Story About What Matters Most in Business
Give me a simple story any day - it's the one I'll remember!
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These are bible principles, just in a story telling way and with more details...Read more