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The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea Hardcover – October 6, 2015
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From Publishers Weekly
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member. Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of "go-givers" who personify the "Five Laws of Stratospheric Success." Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious "Connector" teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person's interpretation of the old adage "give, and you shall receive."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“A quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager. Burg and Mann write with a simple, informal style that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’”
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point.”
“The world always needs a fresh approach to its most important messages. The Go-Giver is a great way to continue to spread a positive and enriching message.”
—Soundview Executive Book Alert
“Similar to Mitch Albom’s Tuesdays with Morrie, providing wisdom and insight on how to be more successful.”
“The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”
“A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People … an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”
“Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”
—Midwest Book Review
“The most important parable about business—and life—of our time.”
— Adam Grant, New York Times bestselling author of Give and Take
“A must-read for anyone who wants to change the world.”
—Glenn Beck, talk show host and founder of TheBlaze
“A small book that packs a huge idea. As Burg and Mann show in their compelling tale, not only do givers prosper, they also change the world.”
—Daniel H. Pink, author of To Sell Is Human and Drive
“The Go-Giver is one of my favorite books ever. It has made a huge difference in my life, and it aligns with everything I stand for. If you don’t have this book, you have to get yourself a copy now.”
—Marie Forleo, founder of B-School and MarieTV
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book, one that will touch your soul and inspire your heart.”
—David Bach, author of The Automatic Millionaire
“If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.”
—Dave Ramsey, host of the Dave Ramsey Show
“There are very few books that make you want to buy a copy for every single person you know. The Go-Giver is one of those rare books that turn a reader into an evangelist.”
—Lisa Earle McLeod, author of Selling with Noble Purpose
“The Go-Giver is filled with timeless truths practically presented that will positively transform every reader; it’s a brilliant and easily read guide to doing good and doing well.”
—Rabbi Daniel Lapin, author, Business Secrets from the Bible and Thou Shall Prosper
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But an intriguing question this book brought to me is if I am prepared to receive and if am I aware that I am receiving all the time?
By means of a simple novel this book breaks down the truth about how important it is to give the best of ourselves even if that is not enough to others.
I really consider that this book by far transcends the realm of business ,its message is powerful and applicable to life it self. As it is attributed to be a prayer that was written in one of the walls of the house where Mother Teresa in Calcuta: " give the world the best you have and it might never be enough, give the world the best you have anyway. In the final analysis it was never between you and them, it was always between you and God anyway "
I recently wrote a post titled, My Philosophy on Why We’re Here (http://bit.ly/1Mikuc4).
In it, I concluded, “I believe we are here to become all we are capable of becoming with the gifts we are given so that we are able to give to others, lift them, and help them become all they are capable of becoming with the gifts they are given.”
The Go-Giver has made me rethink my philosophy just a bit.
Bob Burg and John David Mann teach a very powerful life lesson using simple language and thought-provoking story telling. They demonstrate that only through giving can we become all we’re capable of being.
One of my favorite lines illustrates this point: “Giving is not a debt we owe but, instead, it is a seed we sow.”
After reading this wonderful book, I’d re-write my philosophy this way.
I believe we are here to give to others, lift them, and help them become all they are capable of becoming with the gifts they are given. Giving ourselves in service to others helps us discover our personal gifts and become all we are capable of becoming.
The subtitle of the book could be changed from "A Little Story About a Powerful Business Idea" to "A Little Story About a Powerful Life Idea".
Thank you for your book,
Founder, Happy Living
The Law of Value
The Law of Compensation
The Law of Influence
The Law of Authenticiy
The Law of Receptivity
It's NOT a get rich quick scheme or some gimmick....it involves really listening and caring for other people and then DOING something to help them w/o expecting anything in return. In other words you aren't saying "I'll scratch your back if you scratch mine". You are going above and beyond for others for THEIR sake. The interesting thing is that in the end you get far more back from this way of thinking and acting then if you went along your way performing every good act with an expectation for a return on your investment.
Lastly, I'll say that some people might read this (usually those on the cynical side) and think it's a little too touchy feely or "Of course it happens like that in a fiction book but not in the real world". To those people I would recommend and say the following: Read "Go Givers Sell More" as it's not an allegory but more a step by step process on how to become a Go Giver AND personally my sales team and I have embraced this philosophy and our business has flourished over the past several years. Granted it's not just from this philosophy alone that we've done well but it has been a BIG part of it and we are up again this year +60% for the 10th year in a row.