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The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea Hardcover – October 6, 2015
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From Publishers Weekly
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member. Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of "go-givers" who personify the "Five Laws of Stratospheric Success." Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious "Connector" teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person's interpretation of the old adage "give, and you shall receive."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“A quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager. Burg and Mann write with a simple, informal style that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’”
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point.”
“The world always needs a fresh approach to its most important messages. The Go-Giver is a great way to continue to spread a positive and enriching message.”
—Soundview Executive Book Alert
“Similar to Mitch Albom’s Tuesdays with Morrie, providing wisdom and insight on how to be more successful.”
“The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”
“A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People … an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”
“Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”
—Midwest Book Review
“The most important parable about business—and life—of our time.”
— Adam Grant, New York Times bestselling author of Give and Take
“A must-read for anyone who wants to change the world.”
—Glenn Beck, talk show host and founder of TheBlaze
“A small book that packs a huge idea. As Burg and Mann show in their compelling tale, not only do givers prosper, they also change the world.”
—Daniel H. Pink, author of To Sell Is Human and Drive
“The Go-Giver is one of my favorite books ever. It has made a huge difference in my life, and it aligns with everything I stand for. If you don’t have this book, you have to get yourself a copy now.”
—Marie Forleo, founder of B-School and MarieTV
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book, one that will touch your soul and inspire your heart.”
—David Bach, author of The Automatic Millionaire
“If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.”
—Dave Ramsey, host of the Dave Ramsey Show
“There are very few books that make you want to buy a copy for every single person you know. The Go-Giver is one of those rare books that turn a reader into an evangelist.”
—Lisa Earle McLeod, author of Selling with Noble Purpose
“The Go-Giver is filled with timeless truths practically presented that will positively transform every reader; it’s a brilliant and easily read guide to doing good and doing well.”
—Rabbi Daniel Lapin, author, Business Secrets from the Bible and Thou Shall Prosper
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Top customer reviews
1. THE LAW OF VALUE - Your true worth is determined by how much more you give in value than you take in payment.
2. THE LAW OF COMPENSATION - Your income is determined by how many people you serve and how well you serve them.
3. THE LAW OF INFLUENCE - Your influence is determined by how abundantly you place other people's interests first.
4. THE LAW OF AUTHENTICITY - The most valuable gift you have to offer is yourself.
5. THE LAW OF RECEPTIVITY - The key to effective giving is to stay open to receiving.
Certainly work reading because it is a good reminder that success depends on helping others first.
Such an easy book to read, I finished it on a trip and handed it over to my travel companion with the suggestion: Read this on the way home! She paid that gift forward almost immediately by passing it along to her sister and then I lost track of the journey of that little shared book.
Over the years I've purchased copies for people several times and for awhile it was my go-to gift. 've consistently recommended the book to others, especially people who seemed stuck - like Joe is in the story.
The other night, having been reminded how much I enjoyed it and how long it had been since I'd read it, I bought myself a copy for my Kindle. Once again, I blazed through it, enjoying the story and being reminded of all the ways the simple principles can lead to a shift in our results and our experiences.
In the last couple days, I've found myself looking for ways to implement the lessons myself and have been amazed at how much impact being mindful of the "Laws" can have in a very short time. Grateful that I was prompted to get another copy I can keep for reference. Imagine I'll still buy hard copies to share the wisdom with my friends. And, of course, I'll continue to recommend it to anyone looking for a business-book suggestion.
Full disclosure here. I am a coach and speaker with the John Maxwell Team, and as such, I am frequently recommending one of John's 73 books. However, "The Go-Giver" is the book that I recommend most to clients, associates and friends, often giving it as a gift, because it embodies the foundational thoughts behind the cutting edge of business in today's market place. (see Daniel Pink's excellent new book "To Sell Is Human" To Sell Is Human) A simply told story constructed around powerful truths makes a dynamic case.
Some might argue that these "truths" are pie in the sky and while they sound nice, they just don't work in the real world of business. Tell that to Zappos, Caribou Coffee, Apple, Costco Wholesale and a slew of successful companies that operate on principles just like these.
THE FIVE LAWS OF STRATOSPHERIC SUCCESS
The Law of Value
Your true worth is determined by how much more you give in value than you take in payment.
The Law of Compensation
Your income is determined by how many people you serve and how you serve them.
The Law of Influence
Your influence is determined by how abundantly you place others people's interests first.
givers attract, they're magnetic
The Law of Authenticity
The most valuable gift you have to offer is yourself.
Authenticity - it's who you are.
The Law of Receptivity
The key to effective giving is to stay open to receiving.
GOLDEN RULE OF BUSINESS: All things being equal - people will do business with and refer business to those people they know, like and trust.
Also check out Bob Burg's and John David Mann's follow up book "It's Not About You". It's Not About You: A Little Story About What Matters Most in Business
Give me a simple story any day - it's the one I'll remember!