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The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea Hardcover – October 6, 2015
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“A quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager. Burg and Mann write with a simple, informal style that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’”
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point.”
“The world always needs a fresh approach to its most important messages. The Go-Giver is a great way to continue to spread a positive and enriching message.”
—Soundview Executive Book Alert
“Similar to Mitch Albom’s Tuesdays with Morrie, providing wisdom and insight on how to be more successful.”
“The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”
“A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People … an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”
“Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”
—Midwest Book Review
“The most important parable about business—and life—of our time.”
— Adam Grant, New York Times bestselling author of Give and Take
“A must-read for anyone who wants to change the world.”
—Glenn Beck, talk show host and founder of TheBlaze
“A small book that packs a huge idea. As Burg and Mann show in their compelling tale, not only do givers prosper, they also change the world.”
—Daniel H. Pink, author of To Sell Is Human and Drive
“The Go-Giver is one of my favorite books ever. It has made a huge difference in my life, and it aligns with everything I stand for. If you don’t have this book, you have to get yourself a copy now.”
—Marie Forleo, founder of B-School and MarieTV
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book, one that will touch your soul and inspire your heart.”
—David Bach, author of The Automatic Millionaire
“If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.”
—Dave Ramsey, host of the Dave Ramsey Show
“There are very few books that make you want to buy a copy for every single person you know. The Go-Giver is one of those rare books that turn a reader into an evangelist.”
—Lisa Earle McLeod, author of Selling with Noble Purpose
“The Go-Giver is filled with timeless truths practically presented that will positively transform every reader; it’s a brilliant and easily read guide to doing good and doing well.”
—Rabbi Daniel Lapin, author, Business Secrets from the Bible and Thou Shall Prosper
About the Author
BOB BURG is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries into Allies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014.
JOHN DAVID MANN is an entrepreneur and award-winning coauthor whose titles include the New York Times bestsellers Flash Foresight and The Red Circle and the national bestsellers Among Heroes and The Slight Edge. His Take the Lead (with Betsy Myers) was named by Tom Peters and the Washington Post as Best Leadership Book of 2011.
Both authors also collaborated on Go-Givers Sell More and The Go-Giver Leader. Visit www.thegogiver.com
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I’d recommend this book to someone who is looking for a super-quick and light read on mindsets, perspectives, and motivation behind achieving success in business. This is a good book to have in your tool belt when you need some motivation or want to reevaluate how you approach business.
I cannot give this book more than three stars because of its over-simplicity, particularly in relation to the absolutism of the language used to support the book’s ideas.
I particularly don’t appreciate how the authors’ had Pindar use the word “Law” to describe his lessons. It devalues what otherwise are helpful and very positive lessons to live by. The authors cleverly divert the need to provide a lick of supporting evidence while still getting away with calling their ideas “Laws” by presenting their ideas through a parable. The story fails to adequately provide support for its confident assertions for success. Not to mention Pindar’s prophetic promise of “stratospheric successes” to come from following the laws. If you’re going to dub something a “Law of Stratospheric Success”, far more justification is necessary than a mere short story.
Yes this is only a story, but their “Law” clearly is intended to be applied to life and a Law implies causation. If the authors had accurately dubbed them the “Principles of Stratospheric Success”, I’d have far fewer issues with this story.
I don’t doubt the legitimacy in the inherent lessons proposed in this book. But I feel obliged to add that, like many motivational / self-improvement books that I’ve read: the tone is grandiose and flirts with omniscience, the messages are oversimplified, the teachings promise gargantuan levels of success, and therefore this book must be taken with a healthy dose of realistic thinking, trial-and-error via application in your own life, and skepticism.
1. THE LAW OF VALUE - Your true worth is determined by how much more you give in value than you take in payment.
2. THE LAW OF COMPENSATION - Your income is determined by how many people you serve and how well you serve them.
3. THE LAW OF INFLUENCE - Your influence is determined by how abundantly you place other people's interests first.
4. THE LAW OF AUTHENTICITY - The most valuable gift you have to offer is yourself.
5. THE LAW OF RECEPTIVITY - The key to effective giving is to stay open to receiving.
Certainly work reading because it is a good reminder that success depends on helping others first.
As someone who has made a living as an entrepeneur for the last decade, I took several valuable lessons from this book. It has since become one of the books I recommend any of my clients or colleagues who want to improve their knowledge and understanding of business, and I've gotten great feedback from freshly minted entrepeneurs as well as industry veterans alike.