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The Go-Giver: A Little Story About a Powerful Business Idea Hardcover – Deckle Edge, December 27, 2007
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
-- Darren Richardson, Science of Mind
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious Connector teach Joe about the laws of value, compensation, influence, authenticity and receptivityconcepts that make more immediate sense in this fictional context than they would in a formal business book.
The powerful business idea referenced in the title is that shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment. Explanations of these concepts and how to employ them are clear and to the point, and as with all successfully written business books, it will provoke thought and probably action as well.
"Burg and Mann have crafted a business parable that is drawing comparisons with Dr. Spencer Johnson's wildly popular 1998 book Who Moved My Cheese?... How one receives this message may vary, but learning and understanding it is essential ... the world always needs a fresh approach to its most important messages. For this purpose The Go-Giver is a great way to continue to spread a positive and enriching message."
Soundview Executive Book Alert
Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart.
David Bach, #1 New York Times bestselling author, The Automatic Millionaire
The Go-Giver does everything I would wish a good book to do. Read it to the very end.
Michael E. Gerber, author, The E-Myth
This terrific book wonderfully illuminates [the] principles of contribution, abundance, service, and success.
Stephen M. R. Covey, author, The Speed of Trust
A lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.
Lois P. Frankel, Ph.D., author, See Jane Lead and Nice Girls Dont Get the Corner Office
Most people dont have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And Im certain that youll be glad you did.
Seth Godin, author, The Dip
The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager.
Pat Williams, author, Souls of Steel, and senior vice president, Orlando Magic
Burg and Mann have demonstrated that adding value to peoples lives is the way to climb the ladder of financial success.
Fran Tarkenton, Hall of Fame quarterback and founder and CEO , GoSmallBiz.com
These five simple principles will help you achieve your goals and fulfill your dreams!
Brian Tracy, author, The Psychology of Achievement
This book is exactly what is meant by the phrase Great things come in small packages.
Tom Hopkins, author, How to Master the Art of Selling
"A cross between Jonathan Livingston Seagull and Seven Habits of Highly Effective People, The Go-Giver is a tale of transformation...For those who've stalled out on The Secret's emphasis on what we want, want, want, the Chairman offers another secret--his trade secret: giving...Bob Burg, who travels the world sharing the principles of The Go- Giver, and John David Mann, author of The Zen of MLM, collaborate on this uplifting, quick-read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods."
--Connie Mears, New Age Retailer
Top Customer Reviews
In any case, this book has five key principles based on the notion that your success comes from working with other folks and rather than trying to and take from the world and get all you can while giving as little back as you can, the truth is just the opposite. You give as much as you can and you will get more back. Remember the story of casting your bread upon the water?
Here are the Five Laws of Stratospheric Success (which are restated at the back of the book):
1) The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
2) The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
3) The Law of Influence: Your influence is determined by how abundantly you place other people's interests first.Read more ›
However, my intent to quit reading at a reasonable hour and get to bed at my usual time disappeared. Within a few minutes, I knew that The Go-Giver had all the suspense of a top-line mystery novel. I couldn't stop until I had read the entire book.
Thanks to Bob Burg and John David Mann for this stimulating parable, filled with enriching thoughts. Everyone who reads this book will re-examine his or her approach to business and customers.That alone will be a "powerful business idea," as the subtitle says.
The Complete Communicator: Change Your Communication-change Your Life!
And that's exactly what the "Go-Giver" does. I read it in a single sitting, as I see some of the other reviewers have, because it's impossible to put down. It's not because you want to know what's happening to the protagonist; it's because you feel something changing inside yourself and you want that change to keep happening.
Some of the other reviewers have pointed out that the basic premise of the book is to use your network of contacts to give rather than get, providing more value than customers expect. True enough. But that is only the tip of the iceberg of what the book delivers. It is a metaphysical romp that shows what happens when we let go of fear and control and find ourselves in a place we never expected to be with no immediate way out. It shows the Law of Attraction at work, and how our vibrations can and do raise not only when we're doing what we love, but when we stop designing and pushing and prodding life to be as we demand.
So, yes, the Go-Giver is a tale well-told. And it is will likely go down as a classic in the business field because its values make sense and are known to work. But further, it has a soul that makes it a book about the business of life, not just boardrooms.
My husband and I have already committed to using the 5 laws in 2008. But more, the book has made me more self-aware of when I am trying too hard to be strategic or large-and-in-charge.Read more ›
I could not wait to get up today and write to you about your new book, "The Go-Giver!" First you have to know that once I started reading it, I COULD NOT PUT IT DOWN! The story of Joe and true-life examples you gave throughout the book, not only kept my attention, they made me want to jump inside the pages and be a part of the story.
When you said, "Heidi, you will recognize yourself in the Go-giver," you were spot on. I identified with many of the challenges Joe faced in his career. The book really made me reflect on where I am in life and where I'd like to be. For that I thank you. In fact, I plan to start working on each of the Five Laws of Stratospheric Success beginning today. So Bob and John thank you for writing such a wonderful, easy to read, and most importantly easy to implement book of life's lessons. You can be sure I will tell everyone I know about it! And cannot wait to buy several copies for my own family and friends. Everyone needs this book!
Most Recent Customer Reviews
I loved the way it taught you so much about being a giving person and being the kind of friend you would like to have. Read morePublished 1 day ago by Barbara
This was a great book. Great concept with applicable examples. Easy to read. Entertaining and fast read.Published 1 day ago by Tracy Chism
I loved this book . Great way to teach business principles in narrative format . You won't put it down!Published 1 day ago by Evan Matheney
This book is so exceptional that I have bought 30 copies and given to friends, influencers and clients. Absolutely AMAZING!Published 3 days ago by John Fletcher
Very powerful and shifts how success should be viewed! Very well written!Published 8 days ago by H. Allen