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The Go-Giver: A Little Story About a Powerful Business Idea Hardcover – Deckle Edge, December 27, 2007
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From Publishers Weekly
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member. Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of "go-givers" who personify the "Five Laws of Stratospheric Success." Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious "Connector" teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person's interpretation of the old adage "give, and you shall receive."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately.
-- Darren Richardson, Science of Mind
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious Connector teach Joe about the laws of value, compensation, influence, authenticity and receptivityconcepts that make more immediate sense in this fictional context than they would in a formal business book.
The powerful business idea referenced in the title is that shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment. Explanations of these concepts and how to employ them are clear and to the point, and as with all successfully written business books, it will provoke thought and probably action as well.
"Burg and Mann have crafted a business parable that is drawing comparisons with Dr. Spencer Johnson's wildly popular 1998 book Who Moved My Cheese?... How one receives this message may vary, but learning and understanding it is essential ... the world always needs a fresh approach to its most important messages. For this purpose The Go-Giver is a great way to continue to spread a positive and enriching message."
Soundview Executive Book Alert
Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart.
David Bach, #1 New York Times bestselling author, The Automatic Millionaire
The Go-Giver does everything I would wish a good book to do. Read it to the very end.
Michael E. Gerber, author, The E-Myth
This terrific book wonderfully illuminates [the] principles of contribution, abundance, service, and success.
Stephen M. R. Covey, author, The Speed of Trust
A lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.
Lois P. Frankel, Ph.D., author, See Jane Lead and Nice Girls Dont Get the Corner Office
Most people dont have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And Im certain that youll be glad you did.
Seth Godin, author, The Dip
The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager.
Pat Williams, author, Souls of Steel, and senior vice president, Orlando Magic
Burg and Mann have demonstrated that adding value to peoples lives is the way to climb the ladder of financial success.
Fran Tarkenton, Hall of Fame quarterback and founder and CEO , GoSmallBiz.com
These five simple principles will help you achieve your goals and fulfill your dreams!
Brian Tracy, author, The Psychology of Achievement
This book is exactly what is meant by the phrase Great things come in small packages.
Tom Hopkins, author, How to Master the Art of Selling
"A cross between Jonathan Livingston Seagull and Seven Habits of Highly Effective People, The Go-Giver is a tale of transformation...For those who've stalled out on The Secret's emphasis on what we want, want, want, the Chairman offers another secret--his trade secret: giving...Bob Burg, who travels the world sharing the principles of The Go- Giver, and John David Mann, author of The Zen of MLM, collaborate on this uplifting, quick-read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods."
--Connie Mears, New Age Retailer
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I recently wrote a post titled, My Philosophy on Why We’re Here (http://bit.ly/1Mikuc4).
In it, I concluded, “I believe we are here to become all we are capable of becoming with the gifts we are given so that we are able to give to others, lift them, and help them become all they are capable of becoming with the gifts they are given.”
The Go-Giver has made me rethink my philosophy just a bit.
Bob Burg and John David Mann teach a very powerful life lesson using simple language and thought-provoking story telling. They demonstrate that only through giving can we become all we’re capable of being.
One of my favorite lines illustrates this point: “Giving is not a debt we owe but, instead, it is a seed we sow.”
After reading this wonderful book, I’d re-write my philosophy this way.
I believe we are here to give to others, lift them, and help them become all they are capable of becoming with the gifts they are given. Giving ourselves in service to others helps us discover our personal gifts and become all we are capable of becoming.
The subtitle of the book could be changed from "A Little Story About a Powerful Business Idea" to "A Little Story About a Powerful Life Idea".
Thank you for your book,
Founder, Happy Living
The Law of Value
The Law of Compensation
The Law of Influence
The Law of Authenticiy
The Law of Receptivity
It's NOT a get rich quick scheme or some gimmick....it involves really listening and caring for other people and then DOING something to help them w/o expecting anything in return. In other words you aren't saying "I'll scratch your back if you scratch mine". You are going above and beyond for others for THEIR sake. The interesting thing is that in the end you get far more back from this way of thinking and acting then if you went along your way performing every good act with an expectation for a return on your investment.
Lastly, I'll say that some people might read this (usually those on the cynical side) and think it's a little too touchy feely or "Of course it happens like that in a fiction book but not in the real world". To those people I would recommend and say the following: Read "Go Givers Sell More" as it's not an allegory but more a step by step process on how to become a Go Giver AND personally my sales team and I have embraced this philosophy and our business has flourished over the past several years. Granted it's not just from this philosophy alone that we've done well but it has been a BIG part of it and we are up again this year +60% for the 10th year in a row.
And remember to be ready to receive! That was lesson I leaned years ago from a friend of mine who praised my banjo playing one night at a show.
I kind of brushed it off at the time and he told me "dude, you really can't take a compliment can you?"
I had never thought about it before and vowed from then on to always say thank you for every compliment or gift. If someone offers to buy dinner I don't say "are you sure?" I just say "thank you" and am grateful.