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The Go-Giver: A Little Story About a Powerful Business Idea Hardcover – Deckle Edge, December 27, 2007
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From Publishers Weekly
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member. Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of "go-givers" who personify the "Five Laws of Stratospheric Success." Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious "Connector" teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person's interpretation of the old adage "give, and you shall receive."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately.
-- Darren Richardson, Science of Mind
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious Connector teach Joe about the laws of value, compensation, influence, authenticity and receptivityconcepts that make more immediate sense in this fictional context than they would in a formal business book.
The powerful business idea referenced in the title is that shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment. Explanations of these concepts and how to employ them are clear and to the point, and as with all successfully written business books, it will provoke thought and probably action as well.
"Burg and Mann have crafted a business parable that is drawing comparisons with Dr. Spencer Johnson's wildly popular 1998 book Who Moved My Cheese?... How one receives this message may vary, but learning and understanding it is essential ... the world always needs a fresh approach to its most important messages. For this purpose The Go-Giver is a great way to continue to spread a positive and enriching message."
Soundview Executive Book Alert
Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart.
David Bach, #1 New York Times bestselling author, The Automatic Millionaire
The Go-Giver does everything I would wish a good book to do. Read it to the very end.
Michael E. Gerber, author, The E-Myth
This terrific book wonderfully illuminates [the] principles of contribution, abundance, service, and success.
Stephen M. R. Covey, author, The Speed of Trust
A lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.
Lois P. Frankel, Ph.D., author, See Jane Lead and Nice Girls Dont Get the Corner Office
Most people dont have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And Im certain that youll be glad you did.
Seth Godin, author, The Dip
The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager.
Pat Williams, author, Souls of Steel, and senior vice president, Orlando Magic
Burg and Mann have demonstrated that adding value to peoples lives is the way to climb the ladder of financial success.
Fran Tarkenton, Hall of Fame quarterback and founder and CEO , GoSmallBiz.com
These five simple principles will help you achieve your goals and fulfill your dreams!
Brian Tracy, author, The Psychology of Achievement
This book is exactly what is meant by the phrase Great things come in small packages.
Tom Hopkins, author, How to Master the Art of Selling
"A cross between Jonathan Livingston Seagull and Seven Habits of Highly Effective People, The Go-Giver is a tale of transformation...For those who've stalled out on The Secret's emphasis on what we want, want, want, the Chairman offers another secret--his trade secret: giving...Bob Burg, who travels the world sharing the principles of The Go- Giver, and John David Mann, author of The Zen of MLM, collaborate on this uplifting, quick-read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods."
--Connie Mears, New Age Retailer
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Top customer reviews
Such an easy book to read, I finished it on a trip and handed it over to my travel companion with the suggestion: Read this on the way home! She paid that gift forward almost immediately by passing it along to her sister and then I lost track of the journey of that little shared book.
Over the years I've purchased copies for people several times and for awhile it was my go-to gift. 've consistently recommended the book to others, especially people who seemed stuck - like Joe is in the story.
The other night, having been reminded how much I enjoyed it and how long it had been since I'd read it, I bought myself a copy for my Kindle. Once again, I blazed through it, enjoying the story and being reminded of all the ways the simple principles can lead to a shift in our results and our experiences.
In the last couple days, I've found myself looking for ways to implement the lessons myself and have been amazed at how much impact being mindful of the "Laws" can have in a very short time. Grateful that I was prompted to get another copy I can keep for reference. Imagine I'll still buy hard copies to share the wisdom with my friends. And, of course, I'll continue to recommend it to anyone looking for a business-book suggestion.
Full disclosure here. I am a coach and speaker with the John Maxwell Team, and as such, I am frequently recommending one of John's 73 books. However, "The Go-Giver" is the book that I recommend most to clients, associates and friends, often giving it as a gift, because it embodies the foundational thoughts behind the cutting edge of business in today's market place. (see Daniel Pink's excellent new book "To Sell Is Human" To Sell Is Human) A simply told story constructed around powerful truths makes a dynamic case.
Some might argue that these "truths" are pie in the sky and while they sound nice, they just don't work in the real world of business. Tell that to Zappos, Caribou Coffee, Apple, Costco Wholesale and a slew of successful companies that operate on principles just like these.
THE FIVE LAWS OF STRATOSPHERIC SUCCESS
The Law of Value
Your true worth is determined by how much more you give in value than you take in payment.
The Law of Compensation
Your income is determined by how many people you serve and how you serve them.
The Law of Influence
Your influence is determined by how abundantly you place others people's interests first.
givers attract, they're magnetic
The Law of Authenticity
The most valuable gift you have to offer is yourself.
Authenticity - it's who you are.
The Law of Receptivity
The key to effective giving is to stay open to receiving.
GOLDEN RULE OF BUSINESS: All things being equal - people will do business with and refer business to those people they know, like and trust.
Also check out Bob Burg's and John David Mann's follow up book "It's Not About You". It's Not About You: A Little Story About What Matters Most in Business
Give me a simple story any day - it's the one I'll remember!
Most recent customer reviews
The 5 laws are amazing! Can't wait to apply them to my business and life