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The Goal: A Business Graphic Novel Paperback – August 8, 2017
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The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one. --Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)
The Goal changed the lives of generations of professionals--no other book influenced my career more. --Gene Kim, co-author of The Dev Ops Handbook and The Pheonix Project
A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over. --Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project
Brilliant delivery!! True to Eli's vision, this go-to book to help your business stop struggling and start growing. Clear step-by-step techniques show your team how to turn things around so you can achieve prosperity. --Drew Greenblatt, CEO of Marlin Steel
About the Author
Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader. He is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals. As a consultant and advisor to major corporations and government agencies around the world, Dr. Goldratt was heralded as a guru to industry by Fortune magazine and a genius by Business Week. His first business novel, The Goal: A Process of Ongoing Improvement, has been a bestseller since 1984. With more than 7 million copies sold worldwide, it is recognized as one of the bestselling business books of all time. He authored ten other books, including the business novels, It's Not Luck (the sequel to The Goal), Critical Chain, Necessary but Not Sufficient and Isn't It Obvious?. He also developed TOC-derived tools such as Drum-Buffer-Rope, Critical Chain Project Management (CCPM) and the Thinking Processes, and continued to advance the TOC body of knowledge until his death in 2011.
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The point of the story is to introduce the Theory of Constraints. The original novel was published in 1984 and started a revolution in the manufacturing industry. According to the theory, the purpose of a system needs to be properly identified. For example, the factory's purpose is not to build things but to deliver goods to customers, i.e. make money. Anything in the system process that is a constraint (an area with a set level of production or capacity) is identified. Then, the rest of the system is modified to use the constraint to its maximum level. In the novel, one constraint is a robotic machine that process 25 parts in an hour. The production point directly before it averaged 25 parts an hour but fluctuates from 19 to 32 parts. If the previous production point only delivers 19 parts for processing, then the robot that could process 25 an hour only processes 19 for that specific hour. The workers reorganized their work flow to guarantee the maximum flow to the robot, thus generating maximum output. Once the system's flow is improved, workers can look for ways to elevate the constraint. In the novel, the old machinery used before the robot is put back in service in order to supplement the robot. The final step is to identify any new constraints and refine the system.
The story part of this book is interesting. Plant manager Rogo has a home life that is effected by his work but also helps him to solve problems. He takes his son's scouts on a hike but has a hard time keeping the group together on the long trek because of one slow kid. After dividing up the slow kid's overloaded pack among other boys and putting the slow kid in the lead, the hike makes it to its destination on time and in good spirits. So the theory applies not just to manufacturing plants but also in many other areas. The story, while it is used as a framework within which to explain the Theory of Constraints, is interesting enough to make good reading while learning.
Highly recommended both for newcomers to the Theory Of Constraints and experienced practitioners who will be able to use it to seduce and teach this "common sense" (which is not so common) approach to management.
I am a retired production/operations management professor who met Dr. Goldratt in the early 1980’s. I continually learned TOC from him and many other TOC experts. I taught theory of constraints in a university at the undergraduate and graduate levels, conducted research on the topic and have supervised students conducting TOC projects in the surrounding community. I used The Goal written by Eli Goldratt and Jeff Cox (no I am not this person) in most of my classes as an introduction to the problems with cost accounting and local performance measures and as an introduction to the five focusing steps. Zimmerman and Motter’s adaptation of Goldratt’s best-selling novel, The Goal is an excellent “read”. In my mind reading this adaptation is similar to “reading” a “classic” novel (not to be confused with a comic book). I loved these books! As a child I like many others hated to read books consisting only of text. When I read a book (any book) I only see words. Most others visualize the story. Classic graphic novels helped me visualize the story and held my interest (Sorry Mrs. Olsen, my 5th grade teacher). Many students today with being raised on video games want something more than just words. I think this adaptation of The Goal provides an excellent introduction to the TOC concepts with the storyline modernized for today’s audience. I have long thought all teaching and text books should be structured Socratically to increase student interest. This graphic format is exceptional at holding interest. You actually see what an NCX 10 looks like! If I were still teaching today I would use this classic book as required reading as it is visual. I can also say to Ms. Olsen: “I am still learning from classic graphic novels.”