30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.

One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.
Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.

“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine

“A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist

"Goal readers are now doing the best work of their lives.” —Success Magazine

“A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters

Required reading for Amazon's Management.

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Product details

File Size: 2102 KB
Print Length: 376 pages
Publisher: North River Press; 30th Anniversary Edition edition (July 1, 2014)
Publication Date: July 1, 2014
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B002LHRM2O
Text-to-Speech: Enabled

X-Ray:

Enabled

Word Wise: Enabled
Lending: Not Enabled
Screen Reader: Supported

Enhanced Typesetting: Enabled

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Goldratt is a business novel and is a great book to read to prepare for industry people

May 18, 2017

Format: PaperbackVerified Purchase

The Goal by Eliyahu M. Goldratt is a business novel and is a great book to read to prepare for industry people. As an industrial engineering major student, I really enjoyed when I was reading. This book tells a story, which is really easy to understand. The main character for this book is Alex Rogo, who is the plant manager for UniCo Manufacturing. He was told that he only has three months to run this plant to a good state by Bill Peach, a company executive. Alex Rogo met his college physicist professor, Jonah, in the airport. Jonah is an expert on manufacturing management. He tried to help Alex Rogo to solve plant problems with a lot phone call meetings. As a reader and an engineering student, I understand Alex Rogo really wants to keep this company for sake of many employers and his family. Because he knew that his wife just new to this town, he doesn’t want to her to move again, and plus he grew up in this old town, Bearington.
Because Alex Rogo has spent a lot of time to solve plant problems, he was too busy to spend time with his family. Therefore, his marriage got trouble as well. His wife, Julie, feels lonely and boring living in this old town, and she left her family.
I think The Goal is a great book that can be used in management colleges to teach students about the importance of strategic capacity planning and constraint management.
The book involves some aspects in a manufacturing process. In the book The Goal, Jonah teaches Alex Rogo by using the Socratic method. All the time, when Alex asks for help from Jonah, Jonah would never give him answer directly; instead, Jonah poses a question to him, which makes him to think and solve problems. Eventually, Alex finds out the Socratic method to solve his marital problem and proposes a solution to solve his plant problem

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J. Andrews

One of my top 5 business books. Immediately applicable to nearly every business.

November 28, 2017

Format: PaperbackVerified Purchase

This is one of the best business books I’ve ever read. Definitely in my top 5 along with Good to Great, The Leadership Challenge, Visioneering and Crossing the Chasm. If you do anything in manufacturing, distribution, production, supply chain management or are trying to improve operations, READ THIS BOOK! You won’t regret it. It’s applicable the minute you finish it. And because of the way it’s written, you won’t forget the primary points of he book.

2 people found this helpful3 people found this helpful

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Melissa

Good read

May 6, 2013

Format: PaperbackVerified Purchase

Most books I end of getting for class are usually dreadful to read and I can't wait to get rid of them at the end of the semester. This book is an exception, it is really well written, the stories used make it way easier to remember and understand some of the concepts discussed in my operations class and how they are actually are used in real life. I kept this book at the end of the semester and actually ended up giving it to a friend who I thought would find it very applicable to their work.

One person found this helpful

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Laird

Still a compelling place to start learning about Lean.

January 26, 2018

Format: PaperbackVerified Purchase

I am reading this having already read Gene Kim's "The Phoenix Project." As you might expect, I am in IT - so why read this? In short, I think the novel does a fantastic job of introducing the down-sides of "Taylorist" management approaches, even in manufacturing, which is what Taylorism was developed for in the first place. By presenting the material in the form of a novel with a clear narrative path, it presents the basic ideas and some of their most important implications in an easily-digested and enjoyable way. You can then go on and read some of the excellent nonfiction literature on Lean that is targeted at your type of business and start with a intuition about where things can go, making that literature easier to digest and understand. (As an example, I read Reinertson's excellent "Principles of Product Development Flow" before reading this. I understood in an "I can apply these ideas" way about 30% of the work, and kinda-sorta got the rest. AFTER reading this book and seeing a bigger picture, much more of his theory makes sense to me in a way that I can actually use it now.)

The book has a few dings against it - mostly simply that it is dated. The deteriorating relationship with his stay-at-home wife is realistic for the time in which the book was written - but it smacks of 1986 now. (This from a guy who got married in 1986...) While it is a bit of a distraction, it does help the book make the point that improving things at work in the right way can and does improve people's outside-of-work lives in very real ways. You will not get that empathetic viewpoint from the nonfiction literature on the subject, so the inclusion is still a strength - it is just that the content has not aged all that well.

On the positive side, it swings into other ideas too. The discussion of how traditional accounting rules and consequential financial controls can create a set of counterproductive incentives is telling, and presages by a couple of decades the work being done now in the Beyond Budgeting movement. So it is a great jumping-off point for that too.

Both this book and "The Phoenix Project" are pretty easy reads. If you gun through both over a weekend or two you will be able to see how the principles of Lean developed in manufacturing can be applied to other kinds of work.

12 people found this helpful13 people found this helpful

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Gregg Tavares

Good Story, Mixed Message

October 23, 2017

Format: Kindle EditionVerified Purchase

As a story it was compelling but as a book about business it was mixed. It sounded need except after the story is over, in the end, it's pointed out the techniques taught by the story didn't actually work for several businesses which kind of pulls the rug out from under the message.

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