Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
FREE Shipping on orders over $25.
Condition: Used: Good
Comment: Light wear. Small amount of writing/highlighting. NOTE: cover is a little different
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Goal: A Process of Ongoing Improvement Paperback – January, 1992

4.5 out of 5 stars 355 customer reviews

See all 14 formats and editions Hide other formats and editions
New from Used from
"Please retry"
$10.00 $0.01

Wiley Finance & Trading Sale
Wiley Finance & Trading Sale
Save up to 40% on the latest trading, investing, and wealth management guides. Shop now.
click to open popover

Editorial Reviews

From Library Journal

Alex Rogo manages a failing manufacturing plant, and his marriage is on shaky ground due to his long work hours. When his district manager tells him that profits must increase or the plant will be closed, Alex realizes he needs help. He turns to Jonah, a former professor, whom Alex discovers is now a management consultant (although Jonah's field is physics). With the help of the enigmatic Jonah and the plant staff, Alex turns the plant around while at the same time abandoning many management principles he previously thought were ironclad. This multivoiced presentation is lively and interesting and offers food for thought for managers in any field. The performances are natural and unaffected, with sound effects to enhance the illusion of reality. Although it is a novel, this title is more appropriate for business collections.
- Melody A. Moxley, Rowan P.L., Salisbury, N.C.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.


"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal." -- The Economist

"Anybody who considers himself a manager should rush out, buy and devour this book immediately. If you are the only one in your place to have read it, your progress along the path to the top may suddenly accelerate...one of the most outstanding business books I have ever encountered." -- Punch Magazine

"Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums." -- Fortune Magazine

"This theory provided a persuasive solution for factories struggling with production delays and low revenues." -- Harvard Business Review

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Paperback: 384 pages
  • Publisher: North River Press; 2 Revised edition (January 1992)
  • Language: English
  • ISBN-10: 0884270610
  • ISBN-13: 978-0884270614
  • Product Dimensions: 9.1 x 6.1 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (355 customer reviews)
  • Amazon Best Sellers Rank: #6,252 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By H. Arsham on December 16, 1999
Format: Paperback
In its simplest form, The Goal is about making effective and informed decisions. The author, Eliyahu Goldratt, takes his readers on a very thorough, step-by-step discovery of the many fallacies and misconceptions invading much of the way today's society views and measures the production process. Gradratt conveys his message in novel form by relaying the struggles of a man, Alex Rogo, who is trying to figure out a way to not only save his career but also save his marriage.
Goldratt's brilliance is displayed through his thoughtful description of the production process, the necessary changes to the process and his careful thought processes described in such a way so even a layman could understand. The author stimulates your thought processes and compels you to join Alex Rogo in his search for answers. At first glance, The Goal, seems to be an informative research about how to be successful. However, you quickly realize that you are caught up in the life of Alex Rogue, a plant manager, who does not even know if he will have a job in a few months and you become entranced in the story of his life and you want to continue reading. Alex makes some important discoveries in his journey through the production process that enhances and sharpens his critical thinking skills. These epiphanies are transformative not only to the Alex Rogo but also the reader.
Realizing he had very little time left to make some very important changes, Alex Rogo remembered an old friend of his, named Jonah, which he had recently bumped into at an airport. They had chatted about the problems of the plant and Jonah asked him some very pointed questions that caused Alex to start thinking. Throughout the book Jonah never tells Alex what it is he needs to do, which would seem simple.
Read more ›
Comment 112 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This novel succeeds in being outstanding at so many levels that it could receive a multiple of five stars. It is hard to imagine a management book in novel form ever approaching this one in usefulness. Most people will learn more that they can apply from this book about management than many people learn to apply from an M.B.A.
The basic story is built around the dilemmas facing Alex Rogo, a newly-appointed plant manager. The plant can't seem to ship, it's losing money, and bad things can happen to good people if all this doesn't change soon. Alex is at a loss for what to do until he pulls out a cigar that Jonah, a physicist from Israel, had recently given him. That cigar reminds him to contact Jonah for possible help. From there, the path to recovery begins.
Let me describe some of the many levels on which this novel is valuable.
First, the book explains how to see businesses as systems as well as any other book on this subject. It compares favorably in this area to such important works as The Fifth Discipline and the Fifth Discipline Handbook. The metaphor of how to speed up a slow-moving group of boy scouts will be visceral to anyone who has done any hiking with a group.
Second, the book helps you learn how to improve the performance of a system by providing you with a replicable process that you can apply to analyzing any human or engineering system. The primary metaphor is improving a manufacturing process, but the same principles apply more broadly to other circumstances.
Third, you will experience the power of the Socratic method as a way to stimulate your mind to learn, and to use Socratic questions to stimulate the minds of others to become better thinkers and doers.
Read more ›
1 Comment 144 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
In "The Goal," Eliyahu Goldratt has written what has to be one of the most-read business books in existance. It's an introduction to his "Theory of Constraints" (TOC), but it's presented in a radically different form than the traditional business book. Most business books are either substantial, yet dry, text books or more engaging, but less substantive, anecdote-filled treatises. "The Goal" is a novel. About a Plant Manager. Who learns about the Theory of Constraints. While saving his plant. Sounds electrifying, huh?
My first reaction when I heard about it was: "A novel about a plant manager? And people actually paid money and read this?" Part of me wanted to read it for the sheer novelty of it. And part of me was interested in some of the buzz I'd heard about TOC. And here's the weird part; the book actually works. It's engaging, particularly if you've ever worked in or around a plant (and know how intimately your personal success is tied to the success of nebulous factors that no one seems to understand). It gradually introduces you to the concepts of TOC in a way that gives you a decent handle on them without mining them to the point of mind-numbing boredom.
What is TOC? Well, without re-writing the book here, it's about changing the focus of the organization to understand that the overall flow of work is more important to the success of the organization than the contribution of single parts. That is, managing the manufacturing capacity of the process is more important than ensuring that each manufacturing machine is producing at optimal capacity.
Read more ›
Comment 31 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews