- Paperback: 384 pages
- Publisher: North River Pr; Revised edition (May 1, 1992)
- Language: English
- ISBN-10: 9780884270614
- ISBN-13: 978-0884270614
- ASIN: 0884270610
- Product Dimensions: 6 x 1 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 1,447 customer reviews
- Amazon Best Sellers Rank: #52,045 in Books (See Top 100 in Books)
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The Goal: A Process of Ongoing Improvement Paperback – May 1, 1992
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"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal." -- The Economist
"Anybody who considers himself a manager should rush out, buy and devour this book immediately. If you are the only one in your place to have read it, your progress along the path to the top may suddenly accelerate...one of the most outstanding business books I have ever encountered." -- Punch Magazine
"Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums." -- Fortune Magazine
"This theory provided a persuasive solution for factories struggling with production delays and low revenues." -- Harvard Business Review
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Because Alex Rogo has spent a lot of time to solve plant problems, he was too busy to spend time with his family. Therefore, his marriage got trouble as well. His wife, Julie, feels lonely and boring living in this old town, and she left her family.
I think The Goal is a great book that can be used in management colleges to teach students about the importance of strategic capacity planning and constraint management.
The book involves some aspects in a manufacturing process. In the book The Goal, Jonah teaches Alex Rogo by using the Socratic method. All the time, when Alex asks for help from Jonah, Jonah would never give him answer directly; instead, Jonah poses a question to him, which makes him to think and solve problems. Eventually, Alex finds out the Socratic method to solve his marital problem and proposes a solution to solve his plant problem
The book has a few dings against it - mostly simply that it is dated. The deteriorating relationship with his stay-at-home wife is realistic for the time in which the book was written - but it smacks of 1986 now. (This from a guy who got married in 1986...) While it is a bit of a distraction, it does help the book make the point that improving things at work in the right way can and does improve people's outside-of-work lives in very real ways. You will not get that empathetic viewpoint from the nonfiction literature on the subject, so the inclusion is still a strength - it is just that the content has not aged all that well.
On the positive side, it swings into other ideas too. The discussion of how traditional accounting rules and consequential financial controls can create a set of counterproductive incentives is telling, and presages by a couple of decades the work being done now in the Beyond Budgeting movement. So it is a great jumping-off point for that too.
Both this book and "The Phoenix Project" are pretty easy reads. If you gun through both over a weekend or two you will be able to see how the principles of Lean developed in manufacturing can be applied to other kinds of work.