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Going Green Together - How to Align Employees with Green Strategies Paperback – January 1, 2011

5.0 out of 5 stars 3 customer reviews

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Editorial Reviews

Review

Going Green Together is an excellent scientific achievement and is leading the way in giving advice on how to green a business sustainably. --Dr. Aidan O'Driscoll, Editor Irish Marketing Review

This book is a valuable addition to the literature on implementing organisational change and contains many useful insights on how to go green by bridging knowing doing gaps. --Sean Byrne, Contributor The Irish Times

This award winning thesis provides essential practical advice for turning any business green and is substantiated by an outstanding theoretical groundwork. --Dr. Katrina Lawlor, Head of Graduate Business School at Dublin Institute of Technology
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Product Details

  • Paperback: 104 pages
  • Publisher: Environmental Pioneers (January 1, 2011)
  • Language: English
  • ISBN-10: 300032898X
  • ISBN-13: 978-3000328985
  • Product Dimensions: 9 x 0.2 x 6 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,187,996 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
First of all: this book is characterized by a scientific writing style and is not one of these "green story telling books". It is a book, which provides practical advice based on scientific research, following a certain methodology. If you are looking for light entertainment, you might want to keep looking. However, if you are willing to accept this, you will profit from this book.
What mainly surprised me, was the practical focus and the guidance it provides to business owners, managers and employees on how to implement green strategies. Knowing from the book description that this book is a dissertation, I expected it to be dry and theoretical. However, this assumption was premature. This book is actually filled with practical advice for businesses how to go green authentically and how to get employees aboard a green strategy to become green from within. In five well structured chapters Roettgers describes how to create the right company culture to build a green framework in an organization that serves as foundation for gaining a sustainable competitive advantage.
Chapter one is pretty much just a quick introduction into the topic. Short and crisp an overview is given what `going green' means and what the purpose of this book is: `supporting professionals to manage environmental challenges by successfully implementing green strategies with skill to build more profitable and longer lasting businesses as well as a healthier and more livable planet'. No waffle and straight to the point!
In chapter two Roettgers points out the most common challenges during strategy implementation such as performance paradoxes and knowing-doing gaps.
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Format: Paperback
Undoubtedly, there are many books out there about green and sustainable practices. Many of those
books look at topics such as sustainability strategies from a very general standpoint. If I would call
this standpoint the 10000 feet perspective, where the content is discussed on a relatively general
level, Going Green Together would probably be written from a 50 feet perspective. Don't get me
wrong: books shedding general light on a topic are essential to get a good overview about certain
issues. Considering the relatively short period of time literature is dealing with environmentalism
and green practices, it is just natural that these topics are discussed broadly at the beginning. Going
Green Together is one of the few books that starts making the transition and goes into detail when
it comes to green strategies. More specifically, the author of this book looks at the issue of bringing
a company's green strategy and its employees together. By doing this, Going Green Together starts
to fill the gap between general topic discussion and specific advice on how to implement green
strategies. I think this book is just the beginning and I am looking forward to read more books like
this in the future. If you want profound detail and not a general idea or overview, Going Green
Together is a must buy.
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Format: Paperback
I always thought I was the only `tree-hugger' in our company. After using some techniques from this book I found out that I was wrong. It was just a matter of discovering and encouraging the green potential that hasn't been discovered yet. Thanks to the advice in this book, we are well on our way to becoming green together.
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