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Going Pro: How to Make the Leap from Aspiring to Professional Photographer Paperback – October 18, 2011
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About the Author
SKIP COHEN is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI) Association, and the WPPI trade show.
He is founder of Skip’s Summer School and the Akron Photo Series, and co-founder of GhostRighters.com, GoingPro2011.com, and PWSPI. Skip has co-authored five previous books on photography and can be found
Top Customer Reviews
time photographer(or "going pro")
I felt that the book didn't actually offer very much helpful, original content. The chapters were made up of generic advice mostly centered around social media. I didn't expect(or want) a book teaching me how to shoot photos, which Going Pro doesn't do. I wanted something that might give me some new insight on where to go with the photos I've already taken and know how to take. In one of the final chapters the authors list companies that they recommend for certain services and some of those listed felt like they were only listed because they were a sponsor or affiliate of the authors rather than objective opinions to actually help the reader.
A big tip you hear about for getting clicks for your blog posts is to create lists for a given topic("Five ways to shoot more interesting photos", etc) and this book is packed with lists that I felt didn't actually offer much but generic fluff. Another trick that felt "bloggy" was having a series of big names(Chase Jarvis, Matthew Jordan Smith, Jeremy Cowart, etc) write short bits throughout the book.Read more ›
I have been doing photography since the early 90's and started in film. I decided to go "pro" back around 2003. Even then, many of my mentors at that time had been in business for over 20 years, with very successful studios. But in the past 5 years, I have seen a NUMBER of studios close all over the place. I have a bachelor's in business, and I preach to my proteges, this simple question. If it takes the average business 3-5 years to break even in the US, then why is it that the average new photography studio closes in less than 18 months?
I think this question, for me, was subconsciously tackled in GoingPro(GP). The power of the net is an ever evolving tool. And for those that take the time to harness that power, it can be an amazing boost to your photography business. If we think of all the photographers that are big within the community, how many of them would even be known without the internet? I bought the paperback version and use it as a great desk reference. I love the in depth explanation and tips on using twitter, and being able to converse with potential clients in your area.Read more ›
If you are contemplating a career in photography this book is a fun read. If you are already a pro there is not much here other than the sections on social media. The authors are very well connected in the social media world and well known for that reason. They also give a very real perspective of what the challenges are and it points you in a direction that may allow you to do additional research in order to overcome them.
That said the book is veeeeery US centric. As an aspiring US photographer living overseas I can tell you that there are a lot of things here (example: copyrighting and some marketing stuff) that don't work or apply outside of the US so for that reason I took one star. I think it will serve well for the authors to mention this at the beginning of the book.
Most Recent Customer Reviews
This book contains an amazing amount of information on getting started with your photography business. I will keep this book handy and reference it oftenPublished 13 months ago by Donald C Phelps
This is not of much use for people actually starting a photography business ... more for people who love photography books.Published 20 months ago by Holly Bowers
This book is really good for telling you almost everything you need to know about GoPro and their gear. Pluses and minuses to everything is explained.Published 21 months ago by Mark D.
This book is actually a tool. It helps you build a real foundation. A book worth every penny. Value valuePublished 21 months ago by R. Zagoory