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Going Red: The Two Million Voters Who Will Elect the Next President--and How Conservatives Can Win Them Hardcover – April 12, 2016
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About the Author
- Hardcover : 240 pages
- ISBN-10 : 1101905662
- ISBN-13 : 978-1101905661
- Item Weight : 14.4 ounces
- Product Dimensions : 5.7 x 0.7 x 8.5 inches
- Publisher : Crown Forum (April 12, 2016)
- Language: : English
- Best Sellers Rank: #1,733,150 in Books (See Top 100 in Books)
- Customer Reviews:
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If just 100,000 voters had switched to the Republican candidate in each of the following states, Romney would have won: OH, FL, VA, CO. Three of these states included four which Obama managed to win, even though they had Republican governors and state legislatures: OH, FL, VA, WI. The only change now would be that VA has a Democratic governor. Presently Republicans control the governorships and state legislatures in 31 states, which have 315 electoral votes, with 270 necessary to win.
Morrissey goes further in identifying seven key swing counties in seven key swing states: FL, OH, NC, VA, WI, CO, NH. These counties represent two million voters and the states have 90 electoral votes, which would have given Romney victory. Except for Hamilton County in Ohio, these are mostly growing counties with many transplants moving there for work. These transplants generally are not ideological and are looking for practical solutions to their problems. In addition to being pragmatic, these people are looking for optimism and empathy for their problems.
While this book was finished just before Trump became the inevitable Republican nominee, it is apparent he can fulfill these objectives. He is certainly pragmatic, which is why he defeated all the experienced politicians. He also projects an optimistic message that this country's decline can be reversed. Finally, he shows empathy for the people, instead of following obsolete and self-defeating positions based on the idea that rigid principles matter most.
The book is well organized, easy to digest, and fairly optimistic regarding Republican chances to retake the presidency. However, Morrissey did these interviews before the Republican primaries. Now that we have nominated Trump (Clinton’s nomination was seen by the author correctly as a foregone conclusion), it seems almost quaint to suggest that politicians at the national level stop demonizing their opponents and give practical positive messages about what they’ll do to solve problems.
Morrissey’s overriding theme is “all politics is local”, and he does a masterful job of showing the rich variety of issues and backgrounds that lead each of these selected counties to become what they are today. I enjoyed the book as much for its slices of American real life as for its political insights.
It’s a worthwhile read, not least because of his important suggestion that conservatives find ways to turn their outrage over “progressive” policies into positive messages that translate conservative principles into practical solutions for local problems.
Nevertheless, Ed's book has insights and lessons for conservatives and Republicans: Don't get too abstract; be a problem solver; actually care about the people you're asking to vote for you.
It's important stuff even if this might not be the time when it's employed.
I kept thinking,why do people escape one state and then bring their politics to the adopted state and change it into what they left ?
The author did not address that question and the contents did not have any political idealogy attached.