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Going Red: The Two Million Voters Who Will Elect the Next President--and How Conservatives Can Win Them Hardcover – April 12, 2016

by Ed Morrissey (Author)

4.4 26 ratings

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The 2016 election is conservatives’ last, best chance to take back the country. How can they win?

The answer, conservative columnist and analyst Ed Morrissey says, depends on seven battleground counties in swing states Republicans must win. Each county pulled for Obama in one or both of the last two elections, but after eight years of misadventures under the Obama administration, the door is open for Republicans to win them—and the presidency—once again, making a decisive mandate against progressivism for the generation to come.

In Going Red, Morrissey takes readers inside the battlegrounds that will decide the election, weaving together data and the stories of people and leaders in these communities to answer the most pressing questions facing conservatives in 2016:

- What went wrong in 2008 and 2012, and how can the party do better in 2016?
- Can Republicans take back crucial swing states like Florida, Ohio, and Virginia?
- Is a Hillary Clinton victory really inevitable?
- How can conservatives reverse their track record with minorities and young voters?

Providing an unparalleled look into the campaign and the thinking of experts from both parties, Going Red is a field guide for taking back the White House and an essential book for anyone who cares about the fate of the Right.

Print length

240 pages
Language

English
Publisher

Crown Forum
Publication date

April 12, 2016
Dimensions

6 x 1 x 8.5 inches
ISBN-10

1101905662
ISBN-13

978-1101905661
See all details

Mitchell G. Bard
100
Paperback
14 offers from $13.24

Editorial Reviews

Review

"In "Going Red: The Two Million Voters Who Will Elect the Next President--and How Conservatives Can Win Them," Ed Morrissey presents the results of his visits to seven swing counties in seven swing states to listen to voters, learn what moves them, and ascertain what they seek in a presidential candidate. ... Morrissey's main findings are compelling." -- Peter Berkowitz, Real Clear Politics

About the Author

Ed Morrissey has been writing about politics in his blog, Captain’s Quarters, since 2003 and most recently on HotAir.com, where he blogs and hosts a talk show. He is a columnist for The Week and The Fiscal Times, and his writing has appeared in the Washington Post, the New York Post, the New York Sun, the Washington Times, and other newspapers. A former weekend radio-show host in the Minneapolis/Saint Paul area, Morrissey now often guest hosts Salem Radio Network’s nationally syndicated shows and on the Relevant Radio Network.

Product details

Publisher ‏ : ‎ Crown Forum (April 12, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1101905662
ISBN-13 ‏ : ‎ 978-1101905661
Item Weight ‏ : ‎ 12.2 ounces
Dimensions ‏ : ‎ 6 x 1 x 8.5 inches

Best Sellers Rank: #4,093,964 in Books (See Top 100 in Books)
- #4,157 in Elections
- #4,184 in United States National Government
- #6,072 in Political Conservatism & Liberalism

Customer Reviews:
4.4 26 ratings

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Ed Morrissey

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Ed Morrissey lives in the Twin Cities, MN area with his wife, not far from his son, daughter-in-law, and two granddaughters. He writes political analysis at HotAir.com as senior editor and correspondent, plus has weekly columns at TheWeek.com and TheFiscalTimes.com.

Recently, Ed has spent five months interviewing voters, officeholders, activists, and analysts in key areas of the country. His upcoming book, GOING RED (Crown Forum, April 2016) will lay out what Republicans and conservatives need to do to win the next presidential election.

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WearyReader

Practical, fascinating, and encouraging

Reviewed in the United States on August 13, 2016

Verified Purchase

I bought this book because I generally enjoy Ed Morrisey’s blog postings and I am mystified at how self-defeating the Republican efforts to reign in “progressive” over-reach have been. Morrisey selected seven counties in swing states that went from Republican to Democrat over the past three presidential elections. He intereviewed a variety of voters and politically active people from different segments of the electorate and finds themes in their opinions that lead recommendations for regaining the votes of Independents and Republicans who either didn’t vote or voted Democrat.

The book is well organized, easy to digest, and fairly optimistic regarding Republican chances to retake the presidency. However, Morrissey did these interviews before the Republican primaries. Now that we have nominated Trump (Clinton’s nomination was seen by the author correctly as a foregone conclusion), it seems almost quaint to suggest that politicians at the national level stop demonizing their opponents and give practical positive messages about what they’ll do to solve problems.

Morrissey’s overriding theme is “all politics is local”, and he does a masterful job of showing the rich variety of issues and backgrounds that lead each of these selected counties to become what they are today. I enjoyed the book as much for its slices of American real life as for its political insights.

It’s a worthwhile read, not least because of his important suggestion that conservatives find ways to turn their outrage over “progressive” policies into positive messages that translate conservative principles into practical solutions for local problems.

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Lane Kagey

How local politics can affect national outcomes in the U.S.

Reviewed in the United States on April 24, 2016

Verified Purchase

Ed has done his research. This book delves rather well into the details of some swing vote neighborhoods across the U.S. that have affected the outcome of national elections over the last generation. He has done the hard research of talking to people in these neighborhoods to better understand what is driving the dynamics of their election choices. For those interested in studying how national politics is being impacted at the local level, whether you are a republican, a democrat or a libertarian, I think this book provides some great information and great food for thought.

3 people found this helpful

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A.P. Dillon

Going Red is filled with interviews from people like me, who are right in the thick of ...

Reviewed in the United States on April 27, 2016

Verified Purchase

When I asked Ed Morrissey a question at the end of a presentation he had just given just under a year ago, I had no idea he would be picking my brain about elections in the county I lived in. That is, however, exactly what happened and I'm thrilled to have been able to aid him with Going Red.
This is an important read for those on the Right who wants to understand the election playing field in key swing states. What is past, is prologue. Going Red is filled with interviews from people like me, who are right in the thick of things in these key states. I think that aspect of Going Red makes it a compelling read and establishes a clear map of how the Right can win overall by focusing on specific areas.

4 people found this helpful

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James A Lansky

Interesting but.....

Reviewed in the United States on August 29, 2016

Verified Purchase

Interesting analysis especially because I live in Colorado one county west of Jeffco and my sister lives one county to the north of Prince William in NOVA. Obviously this book was written before Trump became the nominee. With Trump as the Republican nominee, all conventional wisdom goes out the window. The political pundits have missed time and time again during this election cycle. Nonetheless, I found the book interesting since I'm a political "junkie." Unfortunately, I am awaiting the presidency of Hillary Clinton with total dread.

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Michael S234

Great Insight into the American Electorate

Reviewed in the United States on April 19, 2016

Verified Purchase

Like many 2012 voters, I was dumbfounded that Mitt Romney could lose to such a disaster of a president. I could never grasp or even get a fleeting glimpse of what might have gone wrong. Ed Morrissey does some real yeoman's research here, talking with hundreds of swing voters to find out why they went with and stuck with Obama. I think Ed has some great ideas here about how to tell these swing voters that they really have much in common with Republicans. Not that it will be easy, with the Democrats doing everything they can to divide this nation. If you want greater insight to the American electorate, this book is a great place to start.

13 people found this helpful

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Ian Moore

Welcome to slavery

Reviewed in the United States on August 22, 2018

Verified Purchase

Obama's comment 'in order to get out of debt, we have to spend more'is why people believe that their leaders are not looking after their interests. But it does sum up the progressives doggedness to drive people into debt slavery. This book I hope is a wake up call to fight back for their values, beliefs and fair play before it is too late.

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Sean Hackbarth

Here's how to win a presidential election

Reviewed in the United States on May 8, 2016

Verified Purchase

If you're a normal presidential candidate, Ed Morrissey's book would offer tactical advice. However, we're living in unusual times.

Nevertheless, Ed's book has insights and lessons for conservatives and Republicans: Don't get too abstract; be a problem solver; actually care about the people you're asking to vote for you.

It's important stuff even if this might not be the time when it's employed.

3 people found this helpful

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RBreeze

Nowhere else is this info available in such a concise read!

Reviewed in the United States on August 25, 2016

Verified Purchase

Very intersting read as author did lots of historical and current research into the area's that will elect the next POTUS.
I kept thinking,why do people escape one state and then bring their politics to the adopted state and change it into what they left ?
The author did not address that question and the contents did not have any political idealogy attached.

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