Buying Options

Kindle Price: $9.99

Save $9.96 (50%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group. Learn more

Buying and sending eBooks to others


Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time. Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity:
This item has a maximum order quantity limit.

Deliver to your Kindle or other device

<Embed>
Kindle App Ad
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media by [Goldman, Jeremy]

Follow the Author

Something went wrong. Please try your request again later.


Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Kindle Edition

4.5 out of 5 stars 21 ratings

See all 7 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$9.99

Length: 296 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Editorial Reviews

Review

"With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world....This funny, friendly book is an excellent primer for the social media-averse." – Publishers Weekly



“With Going Social any business leader or marketer can get an edge on choosing the right social channels, perfecting the right social strategy, and forging genuine, meaningful, and rewarding connections with customers.” - Retail Observer



"Going Social is a book that any social media marketing practitioner worth their salt should take a look at." --Young Upstarts



"Going Social is a book you have to own if social media marketing is part of your strategy." --Small Business Trends



"Get this book if you have anything to do with social media in your professional or personal life." --OfficePro

Book Description

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:

• Formulate a social strategy

• Pinpoint their audience and where they “live” online

• Give their brand a unique voice and personality

• Get good at listening

• Create relevant, engaging content

• Identify and reward influencers

• Build strong bonds with bloggers

• Become truly customer-centric

• Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

• Cultivate brand spokespeople

• Use targeting to engage more effectively

• Turn employees into social marketers

• Engage with ROI in mind

The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.


Product details

  • File Size: 582 KB
  • Print Length: 296 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: AMACOM (November 1, 2012)
  • Publication Date: November 1, 2012
  • Sold by: HarperCollins Publishing
  • Language: English
  • ASIN: B009RQHYIE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,680,856 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

4.5 out of 5 stars
21 customer ratings
5 star
63%
4 star
29%
3 star
8%
2 star 0% (0%) 0%
1 star 0% (0%) 0%


21 customer reviews

November 7, 2012
Format: PaperbackVerified Purchase
5 people found this helpful
Comment Report abuse
September 20, 2013
Format: Kindle EditionVerified Purchase
December 23, 2016
Format: Kindle EditionVerified Purchase
February 19, 2018
Format: PaperbackVerified Purchase
April 16, 2014
Format: PaperbackVerified Purchase
December 10, 2012
Format: PaperbackVerified Purchase
3 people found this helpful
Comment Report abuse
January 6, 2013
Format: PaperbackVerified Purchase
One person found this helpful
Comment Report abuse
November 19, 2012
Format: Paperback
3 people found this helpful
Comment Report abuse