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Going Viral: The 9 secrets of irresistible marketing Paperback – July 28, 2016
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From the Back Cover
Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide?
YOU NEED TO GO VIRAL
It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
About the Author
Brent Coker is an internet consumer psychologist who specializes in Viral Marketing. He is an academic, entrepreneur, magazine columnist, public speaker, commentator in the media, and expert witness called in by the federal courts of Australia for questions about Internet business.
Dr Coker’s research has appeared extensively in the media, ranging from the New York Times through to Scientific American (e.g., http://bit.ly/1rTQTMh). His research has appeared on National TV networks including CNN, Fox, and CBS, and he is regularly called upon to give expert opinion on radio, TV, and in print.
Top customer reviews
The book is divided into nine chapters, each outlining a reason for viral success, answering the intriguing question of why some ideas go viral while others fail to do so.
‘Going Viral’ is very interesting because it provides useful examples and techniques based on research and the author’s insights on how sharing acts as a social construct and a way of influencing people.
I highly recommend this book to anyone who would like to understand why ideas disseminate and to improve their capacity to influence others.
Note: I was supplied a free copy of this book by the publisher
*Note: I was supplied a free copy of this book by the publisher
The intangible nature of 'going viral' is defined very well by Coker who breaks down the principles of viral marketing, tying in theory and relevant examples both from Coker's personal life and real life digital examples from recent years. There's no secret formula to 'going viral', but Coker's book is the closest thing to an explanation of it.
This book is a must-read for anyone working or studying marketing/advertising and it's one that will be sitting on my desk at work to reference in the future.
Note: I was supplied a free copy of this book by the publisher.
I was supplied a free copy of this book by the publisher.
I was supplied a free copy of this book by the publisher
Cokers explanation of these 9 factors is amazing. The use of language and style of narration is simply outstanding. Examples used in the book are highly relevant for general public/ industry experts/ students who are interested in producing quality content and reaching target audience in an effective manner.
this book just made me look at social media, ads ,online marketing in a different prospective. highly recommended to read ... thank you Dr Brent Coker for a wonderful book.