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The Golden Age of Advertising - The 70s Hardcover – February 28, 2006
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About the Author
Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history. Steven Heller is art director of the New York Times Book Review and co-chair of the MFA/Design program at the School of Visual Arts. He is the author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility.
Top customer reviews
I recommend this book to anyone who is curious what advertising looked like 30 years ago, or if you want to see if advertising from the 70s was as bad as you remember (it is!).