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Golden Legacy: How Golden Books Won Children's Hearts, Changed Publishing Forever, and Became An American Icon Along the Way (Deluxe Golden Book) Hardcover – October 23, 2007
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"The book includes a wonderful selection of archival photos and artwork that convey the depth and breadth of the creative talent working there in those early years."
Starred Review, School Library Journal, December 2007:
"This winning combination of nostalgia and clear-eyed, meticulously researched history breaks new ground, and should have broad appeal."
About the Author
Top Customer Reviews
The text is a fascinating history of Little Golden Books, first published in Racine, Wisconsin during the Second World War. What a visionary leap -- affordable quality books for children, with great production values and marketed everywhere. Yet the Western Publishing Company was originally a printing company; when they got stuck with railroad cars full of children's books due to a publisher's bankruptcy, the company sold them directly. The books sold well, the company directors were inspired to publish more, and the rest is history. You can read all about it if you buy this book, which is bound to be of interest to book collectors, readers interested in cultural history, and nostalgic baby boomers.
Just as absorbing as the text, the illustrations are an astonishing collection of history. If you ever had Little Golden Books, or bought them for a lucky child, you'll be sighing with happy recollections as you leaf through these pages. We don't forget our first books, and you'll see old favorites and smile at the memories they evoke.
GOLDEN LEGACY honors the 65th anniversary of Little Golden Books, and I recommend it to anyone whose love of books was fostered by a collection of these 25 cent treasures.
Linda Bulger, 2008
The first Golden Books, published in 1942, were distributed through supermarket chains at a retail price of 25 cents. At the time, paper shortages had increased the average cost of children's picture books to $2, putting them financially out of reach for many consumers. Librarians initially resisted the mass-produced books with a place to draw your name inside, but parents could purchase a title a week, children could devour the books on the go like any other toy, and television and cartoon marketers quickly seized cross-promotional opportunities. Golden Books succeeded at their goal of democratizing reading and personal book ownership for families across America.
Given that this title was published by Golden Books, the overall tone is rather celebratory, but author Marcus does not censor all detractors. He covers the controversial flat fee payments to the creative talents behind early titles. Those authors and illustrators have received no residuals from books which are still bestsellers today, 65 years later.
A 2007 copy of The Poky Little Puppy is nearly identical to the original 1942 edition that launched a publishing empire. After reading Golden Legacy, the reader may well be inspired to seek out copies of both for his or her personal library.
Most Recent Customer Reviews
Looks great on my table in my office! Great conversation starter. :-)Published 10 months ago by Amazon Customer
I had many, many Golden books as a child and this book brought back a wealth of delightful memories. Read morePublished 15 months ago by Marsha G.
This is a wonderful little book. If you are buying it for yourself and you don't mind a slightly torn and wrinkled dust jacket/cover, you'll be pleased, especially at this price. Read morePublished 17 months ago by John J Russell Sr
Very informative and has helped me learn so much about Golden Books. As a retired Reading Specialist, I love this knowledge! Read morePublished 18 months ago by Pete Price
An excellent history and review of one of the best series of products ever published for young children.
My family grew up with these books. Read more
Being a chold of the Great Depression I remember how precious those little books were to us kids. My mother worked for 30 years at Samuel Lowe a Kenosha, WI childrens book factory,... Read morePublished 22 months ago by Barbara R. Rankin