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Gonzo Marketing: Winning Through Worst Practices Paperback – October 17, 2002

3.6 out of 5 stars 34 ratings

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Editorial Reviews

Review

"What separates Locke's book from most publications targeted to business practitioners is that it is truly entertaining." -- Journal of Business-to-Business Marketing Volume 10, 2003

About the Author

Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM.

Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, the Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.

Product details

  • Lexile Measure : 1120L
  • Item Weight : 12.5 ounces
  • Paperback : 256 pages
  • ISBN-10 : 0738207691
  • ISBN-13 : 978-0738207698
  • Publisher : Basic Books; Revised ed. Edition (October 17, 2002)
  • Product Dimensions : 6 x 0.59 x 9 inches
  • Language: : English
  • Customer Reviews:
    3.6 out of 5 stars 34 ratings