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Good Company: Caring As Fiercely As You Compete Hardcover – May 25, 1998

4.7 out of 5 stars 7 customer reviews

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Editorial Reviews

From Library Journal

In this sequel to their first book, The Customer Comes Second (Morrow, 1992), the authors present the ongoing metamorphosis of their company, Rosenbluth Travel, while surveying other innovative companies identified in Robert Levening and Milton Moskowitz's The 100 Best Companies To Work for in America (Plume, 1993). The result is an internal examination of corporate culture that challenges the notion that corporations must be heartlessly competitive to succeed. The authors explain how Rosenbluth Travel reinvented itself based on an agrarian model, and though their discussion recalls work already done by Stephen Covey (e.g., The 7 Habits of Highly Effective People, Fireside, 1990), this book is valuable in admitting to the warts, wrinkles, and scars that can arise with the effort to institute change. If a flaw is to be found here, it is in the treatment of diversity-while organizations today are willing to go out of their way to promote cultural, racial, and gender diversity, they are still uncomfortable with diversity in thought, and the authors do not explore this problem sufficiently. An acceptable addition to a general library's business collection.ASteven Silkunas, SEPTA, Philadelphia
Copyright 1998 Reed Business Information, Inc.

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Product Details

  • Hardcover: 224 pages
  • Publisher: Basic Books (May 25, 1998)
  • Language: English
  • ISBN-10: 020133982X
  • ISBN-13: 978-0201339826
  • Product Dimensions: 0.8 x 6.2 x 9.5 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #5,601,307 in Books (See Top 100 in Books)

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Top Customer Reviews

By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on January 4, 2000
Format: Hardcover
This is a terrific book. Insightful, practical, wtitten with a crisp prose style. Beginning with Chapter 2 through Chapter 8, the authors provide a detailed summary of key points at the end of each chapter. These summaries offer excellent checklists which could, perhaps, be discussed individually during a staff or department meeting called to focus on a specific topic such as "speed.". All by themselves, the summaries are well worth the price of the book...and then some.
It is no mere coincidence that the same companies which the editors of Fortune annually rate as the "most admired" also have the greatest cap value. For the co-authors of Good Company, the term "good" refers to character as well as to competence, to decency as well as to dedication. In their book, they examine their "peers from the top 100" (Rosenbluth International is one of them), explaining why the best companies to work for are the best companies to work with.
One of the most valuable points in Good Company is that almost any company (regardless of size or nature) can learn a great deal from the family farm model. Obviously, there will be significant differences between and among companies in terms of how they define terms such as "farm land", "seeds", "crops", "harvest, "going to market", "town", etc. Fair enough. However, each farm is an organization which requires teamwork as well as hard work, careful planning and constant attention, and a healthy respect for natural forces.
Good Company examines two models: the Rosenbluth "farm" as well as the generic "family farm." In process, Rosenbluth and Peters take a close look at fifteen other companies which vary widely in terms of size and nature. "What do all of these companies share in common?" Good Company answers that question. "Why are these same companies rated the most highly respected?" Same answer. An abundant harvest awaits those who care as fiercely as they compete.
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Format: Hardcover
This book provides a common sense approach to good management and has the answers on how to retain good employees, the key to building a winning business of any size in todays ultra competitive marketplace. This book is not another one of those management books written on theroy alone. The author reveals many of his companies practiced and proven techniques along with those from other well known companies. If you want to create a great place to work(and you better acording to this book) so you can attract and retain great people this is a valuable and interesting read.
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Format: Hardcover
I'm giving a copy to my boss! A rejuvinating read. Tells how companies can make gobs of money while actually being nice to it's employees. Give hope to the "nice guys finish first" notion. The Southwest Airlines story was particularly inspiring.
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Format: Hardcover
Good Company is an easy to read primer on discovering the basics of a successful modern business. Rosenbluth & Peters begin by dogmatically proclaiming that "companies not only can positively influence lives, they have an obligation to do so." Both Rosenbluth and Peters have been closely associated with Rosenbluth International. This organization has been a world leader in travel management. Anyone familiar with the digital economy knows that travel management has recently undergone a revolution in how it conducts business and generates revenue.

The authors define the type of company we would all like to work for! A company built on friendship and where everyone genuinely cares about each other. Does this sound too good to be true? Apparently not, as this book demonstrates how fifteen of the worlds best companies have confronted the most severe management challenges and prevailed. In contrast to the prevalent management technique of operating "lean and mean", Good Company demonstrates the opposite approach. Rosenbluth and Peters offer solutions on how an organization can discard outdated practices and create an environment of innovation, teamwork, continuous learning and joy at work. Chapter six of the book is entitled, "We're Not Born into Leadership: We Convert". It is here the authors define a valuable principle by stating that "Companies can't bestow leadership upon people; true leadership is earned with right attitude, skills, and behavior."

The cultural foundation of the books corporate examples is most refreshing. It is that the pathway to competitive success is paved by investing first and foremost in your people. The authors show how any size organization can gain a competitive edge by accepting greater responsibility for society at large and the welfare of their employees. Organizations specifically mentioned include Land's End, Hallmark Cards, Mary Kay Inc., Southwest Airlines and over a dozen others.
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