In this sequel to their first book, The Customer Comes Second (Morrow, 1992), the authors present the ongoing metamorphosis of their company, Rosenbluth Travel, while surveying other innovative companies identified in Robert Levening and Milton Moskowitz's The 100 Best Companies To Work for in America (Plume, 1993). The result is an internal examination of corporate culture that challenges the notion that corporations must be heartlessly competitive to succeed. The authors explain how Rosenbluth Travel reinvented itself based on an agrarian model, and though their discussion recalls work already done by Stephen Covey (e.g., The 7 Habits of Highly Effective People, Fireside, 1990), this book is valuable in admitting to the warts, wrinkles, and scars that can arise with the effort to institute change. If a flaw is to be found here, it is in the treatment of diversity-while organizations today are willing to go out of their way to promote cultural, racial, and gender diversity, they are still uncomfortable with diversity in thought, and the authors do not explore this problem sufficiently. An acceptable addition to a general library's business collection.ASteven Silkunas, SEPTA, Philadelphia
Copyright 1998 Reed Business Information, Inc.