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The Good Company Paperback – March 28, 2012
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Girling, a professor at Sonoma State University in the School of Business and Economics, recognizes that business-as-usual is no longer an option. Consumers are changing - we are demanding greater transparency in the products we buy and how they are produced. The old business model is rapidly depleting our natural resources. Employees want to feel that they're contributing to a better world. Growing inequities are undermining our communities as well as the buying power of consumers - the lifeblood of a company. As Girling puts it, the old business model has become dominated by narrow self interest, greed, arrogance and insensitivity to the greater good. A good company is "a business that looks beyond the private profit that benefits shareholders and investors to include the welfare of employees who produce the products and services (as well as those of its suppliers), the community that hosts the company, and the environment that supplies the natural resources" (page 23).
Reflecting a diverse mix of industries and new business approaches, this book offers more evidence that a successful business model can in fact be based on doing good. The most exciting example is the growing movement around the Benefit Corporation which revises corporate law to consider non-shareholder interests as a legal responsibility of corporate directors.Read more ›
entrepreneurs and it is wonderful to be able to cite these examples of companies doing such a good job both with social and environmental practices.
I highly recommend it to all aspiring entrepreneurs. Its a compendium of inspiring stories combined with practical advice, and highly readable.
President, The Institute for Social Entrepreneurship
Most Recent Customer Reviews
Girling takes the time to really showacse the details that make a medium company into a good company. Read morePublished on November 25, 2013 by Mary Graves
I am an international student and I am just finishing my Bachelor Degree in Tourism Management/Business. I found this book really useful resource to my studies. Read morePublished on November 24, 2013 by Jenna Silander
The idea that companies can be profitable and still act in responsible ways to their investors, employees and the environment has been around for some time. Read morePublished on August 26, 2012 by The Pythian Knight- KAH