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Why Good Girls Don't Get Ahead... But Gutsy Girls Do: Nine Secrets Every Career Woman Must Know Hardcover – May 12, 1995

4.6 out of 5 stars 55 customer reviews

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Editorial Reviews

From Publishers Weekly

Female women are back; just-like-a-man is out. Don't be a goody-goody; knock 'em dead instead. Here in part is the message of this lively and unsparing guide for the '90s by Redbook's editor-in-chief, who isn't afraid to talk about herself and the secrets of her success. Citing surveys, academic studies, the ways of 40 other successful women and her own rollicking career triumphs, White proclaims a new outlook for traditionally self-effacing "good girls" in today's workplace. To offset dwindling male "guerrilla chauvinism," she advises women not to take setbacks personally but to "get some zip," focus on the work, dare to wear (borrowed) $400 dresses to crucial meetings and (secretly) study their own miens and mannerisms on videotape; plus many more tips.
Copyright 1995 Reed Business Information, Inc.

From the Back Cover

For years Kate White lived as a good girl - a rule follower, a people pleaser, a busy beaver - until she was passed over for the job of editor-in-chief of a magazine she had been running for months. She finally realized that being gutsy, not good, was the only way to succeed. And did she ever! Kate went on to create a bold new editorial position at one magazine, she accepted the top spot at another when she was seven months pregnant, and she became editor-in-chief at McCall's magazine as a working mother who intended to spend time with her kids. Today she is the editor-in-chief of Redbook, one of the hottest magazines in the country. Now Kate White tells you how she changed her style and self-image - and gives you specific, straight-from-the-shoulder advice about how to put your life in high gear and make your own career dreams come true. Based on how the real world works, her nine-step program shows you how to get ahead and get what you want. Beginning with a revealing self-test for you to determine how good, or gutsy, you are right now, White reveals the nine strategies every career woman must know, while she shares the inside stories of how other gutsy women - like Revlon's Andrea Robinson, television host Nancy Glass, renowned decorator Alexandra Stoddard, Easy Spirit shoe exec Claire Brinker, and former Reagan media advisor Merrie Spaeth - became stars in their fields.
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Product Details

  • Hardcover: 288 pages
  • Publisher: Grand Central Publishing; First Edition, First Printing edition (May 12, 1995)
  • Language: English
  • ISBN-10: 0446518271
  • ISBN-13: 978-0446518277
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (55 customer reviews)
  • Amazon Best Sellers Rank: #321,377 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I have worked 25 years in the workforce and now make a tremendous salary. I have 50+ books in my office on management, sales, business and marketing by the leading authors of our time. This is by far, the best book of its kind (targeted to women)on the market today. I wish I had read it 25 years ago! Many women, unfortunately, feel they have to play a "game" to get ahead in business. This book gives us insight to our inner selves and helps us realize we can be true to ourselves - and still WIN in the workplace. Fabulous book!!!!
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Format: Paperback
I was just out of college when my friend's mother gave me this book. My friend and I rolled our eyes - we were *definitely* not self-help-book readers. I still am not. But many times over the past ten years I have referenced this book in conversations with friends. I have found myself applying many of the tips that Ms. White provides. You don't have to be a hyper-ambitious, ladder-climbing corporate professional to get something out of this book. Among the tenets that have stood out to me over the years are:

-Don't always need to be liked

-Don't smile too easily

-Don't apologize too quickly

-Don't clean up after other colleagues (especially men)

-Don't be a perfectionist at the expense of innovative thinking or getting things done

Simply the notion that men and women (in broad strokes, at least) behave differently and are treated differently in the workplace was a novel idea to me, coming out of a liberal arts college during the mid-1990s. Reading this book gave me an awareness that everyone needs. Obviously, no one book will apply perfectly to each of us, so you can't go looking for that. But do look to this book for many useful ways of seeing the professional world and your own role in it.
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Format: Paperback
Hated it! The piece on Julia Roberts was opportunistic and simply proved this woman may well be short on ethics and long on selling hype. Those who chose to overlook what is awful about this book are the very people the author is seeking.
Not my cup of tea! Hope my review was gutsy enough!
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Format: Paperback
...you won't get a chance to read. Every woman who passes will want to stop and talk about it. This is the best book for a woman working in a man's world since "Games Mother Never Taught You". Kate White's breezy and readable text, chock full of real-life examples, makes her seem like a big sister who's finally telling you the good stuff. Juicy tidbits like "No, You Absolutely Do Not Have To Act Like A Man", "The Guy Secret of Never Taking Things Personally", and "The Hollywood Starlet Trick Even You Can Use" make this one of the few non-fiction books that has ever asserted its place on the top of my "to read" pile until it was finished
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Format: Paperback
This book revolves around two premises: Good Girls please others, Gutsy Girls please themselves. Whatever happened to focusing on results and what needs to be done at work? An effective person, male or female, doesn't matter which, focuses on the tasks and strategies that advance the business' objectives instead of playing gamesmanship (or in this case, gameswomanship) with others. Ms. White makes it sound so droll to be a "good girl" and denigrates her to no end, when in reality she is portraying a doormat straw-woman so that she can contrast with her "gutsy girl" persona who doesn't give a hoot about anyone but how she can get ahead and elbow her way to the top. Modern business relies on teamwork and collaboration, and such a self-centered approach will not get the best long term results.
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Format: Paperback
"Gutsy Girls" has become the foundation of my career strategy. Kate White's style is very readable, laced with wit and practicality. The real-life examples illustrating her basic concepts drive home simple yet powerful points. I raced through this book and have re-read parts of it since. I'm giving copies to my sisters and several work colleagues snapped it up as well. With "Games Mother Never Taught You" as a precursor and "Hardball for Women" as a follow-up, these three books are required reading for any woman wanting to succeed in her career.
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Format: Paperback
Some of this book is abhorrent. So why do I give it five stars? Because the stuff that is worthwhile is fantastic. So I sighed at the silly stuff and let the rest help improve my life.
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Format: Paperback
This is a guidebook for working women who believe that they are being held back in the workplace. A glass ceiling for women is not in place because of male management, according to Kate White. Rather, she maintains, women create their own glass ceiling because of their good-girl personalities. In nine steps, she details how a good girl can become a gutsy girl. Gutsy girls break through the glass ceiling and get what they want from the organization. This is an important book for any woman who wants to rise to upper management in a corporation. Men, too, can learn ways to be more aggressive at work. We from getAbstract recommend this book for anyone who wants a strong dose of workplace reality.
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