This is the first business book I've ever read, so I'm not very famillar with the genre, but I enjoyed this. I am not interested in being a CEO or anything like that, but I liked this book because many of the concepts talked about can be applied to my own life. I saw this as more of a general self improvement book that used businesses as examples of concepts, rather than a book solely about business.

Wow. My husband was reading this for professional development, and we started reading it together. I am a nurse and have no experience in business, but this book was so relevant to every aspect of life. Very interesting concepts, and a good read. Even if you're not in the business sector I strongly suggest this book for a really interesting perspective on how to approach all aspects of life (as these findings apple to everything)!.

This book has been on my list for quite a while and now I'm kicking myself for waiting so long! Jim Collins and his team provide some fantastic insights that aren't just based upon a popular fad opinion, but are actually backed up by studies.

If you are a leader or desire to be one, this is a must read. He speaks to much more than just trends, but to actual character. As a fairly charismatic person, I found it interesting to see some of the downsides of charisma. I really appreciated his approach to discussing the power of clarity and consistency.

Now that I've read the book, I see it's themes running through so many other books like, "Start With Why". This is a classic and I can not recommend it highly enough.

Jim Collins presents many interesting business concepts throughout Good to Great. The research conducted for this book is complicated however Collins simplifies the process to more clearly explain why some things were included or omitted. Through the research, many concepts are presented and then emphasized using comparisons between two similar companies. At times the transformation of a specific company solely based on use of the concepts seems hard to believe. However Collins does give enough evidence to support the importance of the concepts to be used as tools to help the company transition from good to great. The concept being the most important in my opinion was having upper management to be brutally honest. Many companies fail to face the facts and it's easy to see in this book the consequences. The book was published about 15 years ago and since then one of the “great” companies has gone out of business (Circuit City) and another one is currently in trouble (Wells Fargo). So it is interesting to analyze what concepts the companies stopped implementing that made them so successful years ago. Overall this book was an interesting and easy to understand read that appeals to not just those in upper management, but also to those who want to know what can make a company great.

Good to Great by Jim Collins is a compelling and informative book about how to be successful, and how to stay successful. The theme of success is shown through 11 companies who start out less or equal to share-market value, then sky rocket to a substantial increase becoming a “great” company, which in terms of Collins, at least three times the market over a consistent span of 15 years. By using a consistent level of market value increase as an indicator for success, the word “Great” used in this book has minimal bias and maximum meaning to the word itself; it’s not just someone’s opinion of just saying, ‘Oh yeah. My company is great!’ This book was written in 2001, so in between then and 2017, there are a few companies that decline from greatness after being written and proclaimed great in this book; I am very interested to see why some of Collins’ companies that were great, turn back into mediocre and bankrupt companies. Although there are some failed companies after being deemed great, the credibility and accuracy of the results found within Collins’ research remain true.
This book is very well laid out, divided into easy to follow chapters that flow one right into the other; I found myself reading over 20 pages at a time without noticing until I took a break! Collins establishes the framework of success through three stages known as: disciplined people, disciplined thought, and disciplined action. Within each of these stages comes two key concepts that build off of each other: Level 5 Leadership, First Who Then What, Confront the Brutal Facts, The Hedgehog Concept, Culture of Discipline, and Technology Accelerators.
Collins does not shy away from starting off strong in his book, saying “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice” (pg. 11). I found this quote profound because I believe that in order to make something more than just mediocre, one must be in an above-mediocre mindset. As an Industrial Engineer, I feel the need to have this mindset of greatness, in order to not only make a product, system, or company good, but GREAT. There are multiple layers found within this book where I could relate many of these proposed tools for a great company into using these tools to gauge for a great life. Even if you are not an Industrial Engineer, or any type of engineer for the matter, not an entrepreneur striving for success, not a CEO of a business trying to take a leap of faith into a huge growth of progress, I believe this book is still a GREAT read for any person! There are numerous lessons within this book that can be relatable to not only business, but everyday life. There is a whole chapter dedicated to figuring out who the right people should be going along with a company, then figuring out where to go with the company; First Who Then What. The First Who Then What shows why setting the correct priorities in any situation is important, and can be related to everyday life by knowing who to let into your life that will help you grow, and who to let go of; once you have the right “team” in your life, then you can figure out What you want to accomplish. Once the tools of greatness has been addressed, Collins completes his book by encouraging the reader to find greatness in all parts of one’s life; “As your work moves to greatness, so does your life,” (pg. 210).
For these reasons already stated, I would highly recommend others to adapt a culture of discipline (also a main idea from the book) to read and get acquainted with Good to Great and keep their passions and lives GREAT.

Overall the content is decent, but Time has given this book a black eye. Some of the companies touted as models to follow are in dire straits now or went out of business. Fannie Mae, praised as one of the banks to go Good to Great, has fallen into the trash heap since 2008 and has never recovered. This happened 7 years after the book was written. Circuit City, another Good to Great, doesn't even exist anymore, at least by name and as a brick-n-mortar store. Wells Fargo, a good to great awardee, aren't so noble anymore given their recent scandals. In the 2010's, Wells Fargo perpetrated some of the poor behaviors the book claimed they avoided through the 80's and 90's which led them to Great. The book is VERY well researched in its time frame, but a lot of it in my opinion is antiquated. 90% of the data is taken from the pre-Internet era, the ball field is much different now. Some of the points are valid and helpful, some are senseless. I did glean a few nuggets from the book that made it worth my time, but 1/3 of the way through this book I dreaded finishing it. You'd be better reading Simon Sinek's Start With Why.