- Hardcover: 304 pages
- Publisher: Crown Business; 1 edition (January 29, 2002)
- Language: English
- ISBN-10: 0609609505
- ISBN-13: 978-0609609507
- Product Dimensions: 6.2 x 1.1 x 9.4 inches
- Shipping Weight: 1.2 pounds
- Average Customer Review: 72 customer reviews
- Amazon Best Sellers Rank: #143,613 in Books (See Top 100 in Books)
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A Good Hard Kick in the Ass: Basic Training for Entrepreneurs 1st Edition
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Rob Adams--an ex-Marine and former technology executive who now runs an "accelerator venture fund" that works like an entrepreneurial boot camp--offers A Good Hard Kick in the Ass to wake up and shake up today's would-be business owner. The era when virtually any wannabe could turn an intriguing idea and slick presentation into a hefty bankroll is long past, of course. Adams believes the current environment calls instead for a return to elementary but oft-ignored rules expressed here through blunt admonitions (good ideas are a dime a dozen, you don't know your customers as well as you think you do, you don't need big bucks right out of the gate) meant to counter the "startup myths and misconceptions" many hopefuls still harbor. Each chapter breaks down one delusion-busting assertion into specific suggestions (assemble a team with solid "execution intelligence," validate the market, forge a strategy for getting out there quickly) and is fleshed out with the real-life experiences of both big-name techno-ventures and some of the embryonic participants in Adams's AV Labs. Any time you step up to the plate to start a company, you take a chance on striking out, he says, but following these steps should at least get you into the game. --Howard Rothman
From Publishers Weekly
In brisk, straightforward prose, venture capitalist Adams systematically destroys most of the misconceptions potential entrepreneurs have about starting a company, and tells them how to cover the basics, from knowing the customer to hiring good employees. Adams explains why a good idea is not necessary for success (good ideas are plentiful commodities; he contends; execution is really what matters); business plans are overrated (since most of the investors who give a company funding spend most of their time evaluating its employees); and most people don't know as much about their customers as they think they do (which is why customer research is vital). Adams's no-nonsense, fast-paced, slightly sarcastic style (think drill sergeant meets MTV veejay) makes this an engaging read, especially for Gen-X and Gen-Y capitalists (e.g., "I have nothing against team-building outings they're necessary. But come on: Cozumel? Get real!"). The focus on tech companies (Adams finances startups and began his own career as a technology executive at Lotus) feels dated, but the underlying advice is sound for all kinds of enterprises. He tends to stress the negative, spending more time on what not to do than offering proactive advice. Still, his book offers an excellent checklist of new-business pitfalls, making it worthwhile for anyone thinking of starting a company. B&w illus. Agent, Daniel Greenberg. (Feb. 5)Forecast: The book's "in your face" title and jacket will attract attention, and its straight-up advice will please readers.
Copyright 2001 Cahners Business Information, Inc.