Good Is the New Cool: Market Like You Give a Damn Hardcover – October 25, 2016
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—Paul Woolmington, CEO, Canvas Worldwide
“Good Is the New Cool ’s intersection of the three c’s (culture, commerce, and conscience) is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them.”
—Carol Cone, CEO, Purpose Collaborative
“The beautiful thing is that a purpose-driven existence doesn’t have to happen outside of your day job. Good Is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.”
—TAUNA DEAN, Head of Social Purpose, adidas America
“Good Is the New Cool has defined inspiring and timeless principles that will benefit your business, whether big or small—find your purpose, build a community, tell your stories, and be real.”
—JOE DAWSON, Director, Global Cultural Marketing & Social Impact, Sonos
“Bobby and Afdhel shine a light on the global changemakers using their creative influence for good, and illustrate how bold action can both push culture forward and lead to impactful and lasting social change.”
—MICHAELLA SOLAR-MARCH, Global Director of Member Events & Programming, Soho House
About the Author
Bobby Jones has developed award-winning campaigns and strategies for Ford, Moet Hennessy, Adidas, and others. He currently serves as Peace First’s Chief Marketing and Communications Officer, Jones is responsible for leading all marketing and communications efforts to help achieve Peace First’s vision to create a new social norm where millions of young people are prepared, empowered, and committed to solving the world’s biggest challenges with courage and compassion.