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Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets Hardcover – April 3, 2012

4.2 out of 5 stars 85 customer reviews

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Editorial Reviews


"I have known Judy Smith for many years and she is one of the best crisis managers out there. Good Self, Bad Self is a really important book and offers a unique way of looking at crisis.” -- Larry King

“Judy Smith has a profound understanding of human nature, and we’re fortunate that she’s sharing what she knows about the importance of balance in our lives. Good Self, Bad Self isn’t just about getting out of a crisis once you’re in one—it’s a powerful, inspiring book that will help you better understand yourself in every situation.” –Marci Shimoff, New York Times bestselling author of Happy for No Reason and Love for No Reason

“It takes a lifetime to build a good reputation and only one thoughtless act to damage it. Good Self, Bad Self is a book you want to read before you need it. Smith provides a blueprint for how to act with authenticity in building, maintaining and, when necessary, repairing your personal brand.” -- Lois P. Frankel, Ph.D., author of Nice Girls Don’t Get the Corner Office and Stop Sabotaging Your Career

"Judy Smith is the uber media management guru of the 21st century. In a 24-7 breaking news world of sound bites, there is no better media veteran to have on speed dial than Judy Smith." -- Linda Kenney Baden, high profile trial attorney, media legal commentator, and co-author of Remains Silent and Skeleton Justice

"Judy Smith and her team are a reference encyclopedia of knowledge combined with experience that can command, guide, handle, influence, instruct, steer, supervise, and take overall charge of media relations with laser sharp understanding of the complex issues of law, medicine and forensic science." --Dr. Michael Baden, Host of the hit HBO Show Autopsy, and author of Unnatural Death and Dead Reckoning

“Judy Smith has been doling out practical, no nonsense advice for over 20 years to her clients and her friends. Good Self, Bad Self is Judy in book form. Having worked with Judy and one her clients over the course of several months, I got to witness her style and effectiveness first hand. She is detailed, thorough, relentless, frank, and smart. Her course of action while strategic is also very thoughtful, and client-sensitive." --James Brown, Network Broadcaster CBS Sports

“Judy Smith is a very savvy problem solver, and she’s incredibly tough. I’ve seen her handle head-strong clients and also senior producers of major television shows, and in each case, she was in command and relentless in working to implement her strategies. I hope to continue to watch her work her magic from afar, and never to need her services as a client.” --Wayne Pacelle, president & CEO, The Humane Society of the United States

"Clean, well-organized and easy to read...Smith provides a good overview of how to identify and curtail egregious behavior, with just enough celebrity misbehavior to hold the reader’s attention." --Kirkus Reviews

"This book is for everyone. Every person, at some point in his or her life, has desperately wished for sound, experienced guidance while trying to navigate the treacherous waters of a personal or professional crisis, be it large or small. With GOOD SELF, BAD SELF, crisis manager extraordinaire Judy Smith provides clear and concise instructions for how to recognize our individual strengths and weaknesses and how to handle those dire situations. Those of us lucky enough to know Judy Smith wish we could take her and her wit, wisdom and expertise everywhere with us. With GOOD SELF, BAD SELF now we finally can!" --Betsy Beers, Executive Producer, Greys Anatomy, Private Practice, and Scandal

"Crisis guru Judy Smith knows her way out of a catastophe...She brings her PR balm to the masses with Good Self, Bad Self." --More magazine

"A step-by-step approach to identifying your strongest traits - say, ambition or patience or a healthy self-regard - and understanding that these same traits can lead you over the cliff." --The Washington Post

"Judy Smith...can defintiely smooth things over for you. Take her advice and the rest is easy." --Redbook

"Good Self/Bad Self: Transforming your Worst Qualities into your Best Assets has the makings of a best-seller: the celebrity crisis stories are intriguing; the self-improvement strategies are understandable; and most importantly, we all need an expert crisis manager like Judy Smith to help us navigate through these very tough times." --Huffington Post

About the Author

Judy Smith is one of the premier crisis management experts in the world and has become the go-to person for corporations, politicians, and celebrities in times of crisis. She has worked on the Iran Contra investigation, the impeachment process of President Clinton, as well as the Enron Congressional inquiry. She also served as a counselor to BellSouth, Starwood Hotels, Nextel, Federated Department Stores, United Healthcare, Wal-Mart, Deloitte & Touche, and AIG, among other companies.

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Product Details

  • Hardcover: 272 pages
  • Publisher: Free Press (April 3, 2012)
  • Language: English
  • ISBN-10: 1451649991
  • ISBN-13: 978-1451649994
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (85 customer reviews)
  • Amazon Best Sellers Rank: #778,128 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Deb on December 21, 2012
Format: Hardcover
Ego. Denial. Fear. Ambition. Accommodation. Patience. Indulgence.

Depending on how we use them, these "big seven" character traits can be our biggest assets--or our biggest liabilities. In the words of the author:
"The same traits that make you successful can be your downfall. That's the root of most crises and the point of this book." (p. 9)

In each chapter, the author presents how her "POWER" approach can be used to keep each of these traits in check: (p. 14):
* Pinpoint the core trait: Identify which trait is in play.
* Own it: Acknowledge that is can be both good and bad.
* Work through it: Process the role it's played in your life.
* Explore it: Consider how it could play out in the future.
* Rein it in: Establish how to re-achieve balance and control.

Exceptionally readable, this book is extremely well-written, organized, and engaging. The information in each chapter is presented as highly relevant crisis prevention topics including: signs suggesting the ego is not in check, common beliefs fueling denial, fear factors and management strategies, formulas for explosive ambition, guidelines for determining when accommodation is appropriate, factors underlying impatience, paths by which excessive indulgence can lead to a crisis, and the elements of an effective apology.

Each chapter distills the essentials of managing the seven character traits to hopefully help you avoid crises. But, in the event that a crisis does happen, the author offers her guidelines on navigating it (pp. 255):
1. Trust your gut.
2. Know the facts--not what you *want* them to be but what they *are.*
3. Never assume you know everything.
4. The truth always comes out--it's only a question of when.
Read more ›
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I came into this book as a fan. I was having ABC Scandal withdrawal. I loved Kerry Washington's character. When I found out the series was based on Judy Smith and that she had a book out, I had to get this. I thought it would be a book about her crisis mananagement days, but it turned out to be much more, a must read. This was a self help book I think everyone need to read. The saying know thyself comes to mind when I read this. She gives you tools to deal with your worst enemy yourself. She talks about making lists and thats how I deal with personal crisis, I always ask myself before I do something, whats the worst thing that could happen if I do something, whats the worst thing could happen if I don't do something? Whats the best thing that would happen if I dont do something? Whats the best thing that can happen if I dont. In the book I loved how she says we get in most trouble because we don't do self examination. She talks about balance a lot, the same attriubutes that are good can be bad if we don't balance that attribute. I also loved how she didnt just talk about trouble she got high profile clients of and stop there, but she gave us tools to get out of our mess. I loved her even more for that. She talks about the big seven, ego, denial, fear, ambition, accomodation, patience and indulgance, and how if used in the right way these things are good, but used wrong they can be our self destruction. This is so a know thyself type of book, I love it. I'm using some of this for myself. Write on, write on Judy Smith.
1 Comment 21 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
Smith uses lots of examples in the book but nothing juicy or new. That made me stop and think...what did I think this book was about anyway? I guess I wanted it to along the storylines of the TV show Scandal but that is written by Shonda Rhimes. After stepping back and reading the book on its own merit it helped me think about how I handled crisis in my life...believe me things will be handled differently after reading this book. Know how to navigate the big seven: ego, denial, fear, ambition, accomandations, patience, and indulgence. Even more importantly master the art of apologies and know how to navigate a crisis. Smith is a genius.
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I am fortunate to have found out about the author because of information being published on Judy Smith being the inspiration for the Scandal television show (created by Shonda Rimes). Good Self, Bad Self: Transforming Your Worst Qualities Into Your Biggest Assets by Judy Smith (listed as America’s #1 Crisis Management Expert covers subjects such as: Denial chapter 2 featured on pages 49-85, Ambition (pages 125-155), and Accomodation (pages 157-183). She also candidly relates her thoughts on certain case profiles of various famous people.
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I have found myself in a bit of a life crisis and watched a Dr. Phil episode that spotlighted this book on getting through tough life stuff so I thought what the heck, I will give it a try. This book is really thorough and helpful seeing through the tough stuff and how to avoid it in the future. I am glad I read it. Helped me see a little light at the end of the tunnel.
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This text is a ministry. It has the potential to change the life of the reader if they are ready to be honest about their behavior whether intentional or unintentional. It's full of wisdom, everyday wisdom and could save our souls a lot of trouble, unnecessary trouble. Thank you Judy for passing the baton to us. We love you.
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