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Good Thinking: A Guide to Qualitative Research Paperback – August 1, 1999

5.0 out of 5 stars 4 ratings

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Editorial Reviews

About the Author

Wendy Gordon has a reputation as an innovative research practitioner and a sound thinker about the business of brands. After working for JWT, Market Research Africa, PepsiCo and Bill Schlackman, she formed The Research Business International, and has subsequently co-founded The Fourth Room, a strategic marketing consultancy.

Product details

  • Item Weight : 1.98 pounds
  • Paperback : 336 pages
  • ISBN-13 : 978-1841160306
  • ISBN-10 : 184116030X
  • Publisher : NTC Publications (August 1, 1999)
  • Language: : English
  • Customer Reviews:
    5.0 out of 5 stars 4 ratings