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Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising Paperback – January 5, 2015
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Top Customer Reviews
The book's contents are good though, but not detailed enough that you can actually accomplish many of the suggestions he's laid out in the book. A true beginner will get lost on the AdWords site and unfortunately there's not a single (grainy) picture of the AdWords site to help guide anyone around.
I'm torn though, the information is good, which is worth something for sure, but it's no more detailed, explained better, or more organized than any blog would be on the subject.
This book was good for me because I didn't know anything about good adwords. After reading this book, I feel I can set up my own account and make it profitable. I do believe purchasing his online course would be of great use. If you are new to adwords, this book is a great starting point that will give you an great overview and its a quick read!
But, I found the adwords editor quite cumbersome,
but I then found PPC Keyword Toolz which is a software tool to create adwords (and bing) campaigns.
PPC Keyword Toolz lets you create campaigns with 1000s or Adgroups and Ads very quickly and easily.
This book by Corey has helped me understand the basics of Google AdWords. Now my campaigns are working better and the overall return on investment has been much better. In a nutshell, if you are a business owner like me and would like to take control of your paid online promotion using Google AdWords...then this book is a must for you.