Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Google AdWords For Dummies 2nd Edition

4.5 out of 5 stars 58 customer reviews
ISBN-13: 978-0470455777
ISBN-10: 0470455772
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
Condition: Used - Good
Condition: Used: Good
Comment: This book has already been loved by someone else. It MIGHT have some wear and tear on the edges, have some markings in it, or be an ex-library book. Over-all it's still a good book at a great price! (if it is supposed to contain a CD or access code, that may be missing)
Access codes and supplements are not guaranteed with used items.
60 Used from $0.01
FREE Shipping on orders over $25.
More Buying Choices
10 New from $7.99 60 Used from $0.01 1 Collectible from $9.85

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

The Numberlys Best Books of the Year So Far
click to open popover

Editorial Reviews

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Google AdWords lets you create ads that appear beside search results specifically related to your business — and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!

  • See what's new — explore the changes in the AdWords interface, new free tools, and enhanced third-party tools

  • Optimize — see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site

  • Economize — use conversion tracking to keep your costs low

  • What's best — benefit from best practices in split testing, opt-in landing page structure, and ad group structure

  • Discover what works — learn from case studies where readers of the first edition share their experience and techniques they've used

Open the book and find:

  • How to turn clicks into cash

  • Secrets for writing ads that attract clicks

  • How you control what your campaign costs

  • Why you want to discourage some people from clicking

  • Tips for choosing keywords that work

  • How Google Analytics can help you increase sales

  • Ways to identify your market

  • Your Google AdWords gift card worth $25!

Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords

About the Author

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 432 pages
  • Publisher: For Dummies; 2 edition (August 11, 2009)
  • Language: English
  • ISBN-10: 0470455772
  • ISBN-13: 978-0470455777
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (58 customer reviews)
  • Amazon Best Sellers Rank: #1,252,776 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

on January 13, 2012
Format: Paperback|Verified Purchase
0Comment| 28 people found this helpful. Was this review helpful to you?YesNoReport abuse
on September 23, 2009
Format: Paperback
33 comments| 26 people found this helpful. Was this review helpful to you?YesNoReport abuse
on September 4, 2009
Format: Paperback
11 comment| 24 people found this helpful. Was this review helpful to you?YesNoReport abuse
on September 18, 2009
Format: Paperback
22 comments| 12 people found this helpful. Was this review helpful to you?YesNoReport abuse
on October 5, 2009
Format: Paperback|Verified Purchase
11 comment| 11 people found this helpful. Was this review helpful to you?YesNoReport abuse

What Other Items Do Customers Buy After Viewing This Item?