Google AdWords For Dummies 3rd Edition

4.3 out of 5 stars 61 ratings
ISBN-13: 978-1118115619
ISBN-10: 9781118115619
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Frequently bought together

  • Google AdWords For Dummies
  • +
  • Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
  • +
  • Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)
Total price: $47.97
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Editorial Reviews

From the Inside Flap

Learn how to build and manage AdWords campaigns that pay off for your business!

Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.

  • Get started — learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads

  • Be direct — take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing efforts

  • Crunch the numbers — explore the tools in the AdWords interface that help you analyze your campaign and determine what's working best

  • Soft landings — see what goes into a perfect landing page and how to please Google's reviewers

  • Send in the clones — boost your results by cloning your campaigns

Open the book and find:

  • The two types of online marketing

  • Hints for reading the mind of your market

  • Why split testing pays off

  • How to measure your results

  • Tips on tracking conversions

  • Who may show up on your landing page

  • Ways to make your ads more effective

  • Ten common mistakes you can avoid

Learn to:

  • Use the new free tools includedin AdWords

  • Work with the new interface and use Website Optimizer

  • Create ads and landing pages that captivate visitors

  • Manage your account with AdWords Editor

From the Back Cover

Learn how to build and manage AdWords campaigns that pay off for your business!

Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.

  • Get started ― learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads

  • Be direct ― take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing efforts

  • Crunch the numbers ― explore the tools in the AdWords interface that help you analyze your campaign and determine what's working best

  • Soft landings ― see what goes into a perfect landing page and how to please Google's reviewers

  • Send in the clones ― boost your results by cloning your campaigns

Open the book and find:

  • The two types of online marketing

  • Hints for reading the mind of your market

  • Why split testing pays off

  • How to measure your results

  • Tips on tracking conversions

  • Who may show up on your landing page

  • Ways to make your ads more effective

  • Ten common mistakes you can avoid

Learn to:

  • Use the new free tools includedin AdWords

  • Work with the new interface and use Website Optimizer

  • Create ads and landing pages that captivate visitors

  • Manage your account with AdWords Editor


Product details


More to Explore: Getting Started with AdWords
Check out 10 tips for getting started with AdWords (pdf) from the author.

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4.3 out of 5 stars
4.3 out of 5
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W K.
5.0 out of 5 stars Much better than trying to absorb all those Google 'help' pages
Reviewed in the United Kingdom on December 25, 2015
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4.0 out of 5 stars Recommended for beginners
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2.0 out of 5 stars Out of date
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4.0 out of 5 stars Useful
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Marilynn Haigh
5.0 out of 5 stars Great book and really well written
Reviewed in the United Kingdom on September 7, 2015
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on December 29, 2015
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Daniel Piñero
5.0 out of 5 stars Buen libro
Reviewed in Spain on December 24, 2012
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4.0 out of 5 stars Good.
Reviewed in Canada on June 2, 2019
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5.0 out of 5 stars Thanks!
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5.0 out of 5 stars Mariáh
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5.0 out of 5 stars LA méthode à suivre...
Reviewed in France on January 11, 2013
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sternal
5.0 out of 5 stars Simple easy to follow
Reviewed in the United Kingdom on December 11, 2012
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5.0 out of 5 stars Exceptional value
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