Google Analytics Demystified (4th Edition) 4th Edition

4.4 out of 5 stars 23 ratings
ISBN-13: 978-1545486917
ISBN-10: 1545486913
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About the Author

Alexa Mokalis is an instructor in the School of Journalism & Media Studies at San Diego State University. Alexa teaches students how brands can strategically traverse the social media landscape to improve customer interaction and brand success. She is Google Analytics certified and applies her knowledge of analytics and social media as a consultant to a number of local companies. Joel Davis has earned Google certifications in Analytics, AdWords and Mobile. In addition to being the co-author of Google Analytics Demystified (4e) he is also the author of Pass the Google Certification Exam, Google Optimize Demystified, and Advertising Research: Theory and Practice. Joel is a professor at San Diego State University where he teaches students the fundamentals of advertising strategy and research as well as the interpretation and application of Google Analytics, Data Studio and Optimize.

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4.4 out of 5 stars
4.4 out of 5
23 customer ratings
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Reviewed in the United States on September 27, 2018
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5.0 out of 5 stars Excellen Resource
Reviewed in Australia on December 16, 2019
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