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Google+ for Business: How Google's Social Network Changes Everything (2nd Edition) (Que Biz-Tech) Paperback – November 2, 2012
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About the Author
Chris Brogan is a New York Times bestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s and started blogging in 1998, when it was called journaling. Chris cofounded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.
Top Customer Reviews
The 1st chapter does not give much advice on the uses of Google+. Yet it is important to read because Chris introduces his perspective on social media and Google+’s position on it. As Chris puts it, he is “speculating” on the future of social media and Goolge+’s potential in this market. Chris points out that today Google+ isn’t the best or most popular form of social media but its potential is endless. Further, history has shown us that sustaining dominance in this market is difficult and often impossible. Social media outlets are often replaced with newer, better sets that have more to offer the user. Chris’ speculations lead him to conclude that Google+ will be the next big thing. Google+ can do what Twitter and Facebook do, yet better. Google+ features a more complete connection to the human digital social experience than other social media do. I agree with his speculation. Much like Facebook took over MySpace’s popularity because of technical superiority, Google+ will take over Facebook, LinkedIn and Twitter alike. Google+ has the capability to do what these companies do, all in one platform. Further, Google+ works much better with the already popular websites of Google search and YouTube, both of which are owned by Google. Needless to say Chris dedicates most of the 1st chapter, and repeatedly throughout the book, to what seems to be defending Google+ and proclaiming its dominance in the future of social media.
The next few chapters explain best practices as told and demonstrated by professional social media users, marketing executives and from Chris’s personal experience. I gained a good understanding of how these individuals use Google+. These where my takeaways from this section of the book: post often, share often, share other people’s posts, share things that are irrelevant to your business but depicts your or your company’s personality, and don’t overwhelm your followers with sales and business ads. I tested these tactics on my personal social media pages and was surprised as to how quickly my friends responded to my actions. Within weeks my pages began to light up with activity and it was because of the practical strategies described in this book.
The rest of the book illustrates the ways in which the user can get the most out of the tools Google+ provides. This part I found very useful. Chris doesn’t just take you through a dry step-by-step instructional demonstration; rather he uses real life examples and explains in detail why it’s best to do certain activities in a certain way.
Once again, I would like to point out that this book was very well written and organized with lots of examples and real life applications. I would recommend this book to anyone looking to make the transition from other social media to Google+, or to anyone looking to use social media for business. I personally gained confidence in using Google+ as a business tool after reading Google+ for Business.
Chris Brogan line out some of the principles he has put in place for his very effective Google+ Business strategies. As of today over 120000 people has Chris in their Circles. Which leads to incredible online visibility.
You should time to listen and learn from those that really know how to profit from Google+. In the end of the day ROI is what matters for all of us. And Chris lays out some effective strategies that will help you achieve your goals.
The book is written as a collection of "best practices" of established professionals. So, for those of you who wondered, "Okay, now that I have a good Google+ presence, what do I do next?", this book presents the various ways different professionals activities regarding this social network.
Google+ isn't a blog, but more like an improved version of Twitter. Chris made that distinction, and it's a good one. Things like "friendsurfing" is described in details. This is marketing issues, pure and simple. How to gain friends and benefit both you and them is the main thrust here. The secondary aim is how to get as many people to circle you!
There are practical advice on how to build your audience, selling, marketing and presenting your goods. How to provide values to your customers and keep them. These are really good treatment of the subject. It's a bit light, but most of the materials there are the basic fundamental principles of the subject.
I'm glad I have this book. This will allow me to progress rapidly to fully utilize the power of Google+.