Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
Google+ for Business: How Google's Social Network Changes Everything Paperback – December 29, 2011
There is a newer edition of this item:
"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover," illustrated with striking graphic novel panels. Learn more
From the Author
Google+ is an important social network to consider for your business (be that a small business or a large one) because it's run by the same company that controls the largest search engine in the world, and because that same search engine is looking anxiously at social networks and social signals to better understand how humans share information like links, so that they can even better predict what people want to see when asking about this or that. Said another way: this social network might possibly be much more important for your business interactions than Facebook or Twitter, and definitely more so than LinkedIn, if for that reason alone.
To really get a lot out of Google+ as a business user, you'll do a lot of work with how you organize your profile, how you share and create interesting posts, and how you organize the people you find interesting into appropriate circles.
About the Author
Chris Brogan is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works. Brogan consults with Fortune® 100 companies such as PepsiCo, GM, and Microsoft on the future of business communications and social technologies, and is featured monthly columnist for Entrepreneur Magazine. He has been involved with social networks since the BBSes of the 1980s, and began blogging in 1998, when it was still called journaling. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology, and web culture events.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Nevertheless, my motivations weren't entirely altruistic: I've been using Google+ every day, and figured if I could learn even one thing from the book, it would be well worth the minor investment of time and money.
Chris widely acknowledges the challenge of writing a traditionally published book about a rapidly changing software platform. With that in mind, he spends at least as much time explaining the "why" behind sharing content and cultivating a community. I especially liked a section on curation ("You are a magazine publisher") and the general theme of curiosity and gratitude that runs through the book. Want to be a rockstar on Google+? Be friendly and be helpful. Chris tells you how to do it.
I don't think you should buy this book to learn how to put people in circles, although Chris certainly covers the basics for those who are truly new to Google+. Instead, you should buy this book to learn more about how people can connect and collaborate using new media. If you like Chris Brogan, if you enjoyed Trust Agents, or if you want to learn about a fun new platform, get the book. It's a short read that can make a big difference in your work.
Google+ for Business is the opposite of that.
I read it from cover to cover over the course of two days, and what impressed me about it is how actionable it is. Chris doesn't just give you general principles and strategies. He tells you exactly what to do.
For instance, he breaks down different "Work Days" for different types of people, such as restaurant owners, authors, real estate agents, salespeople, and so on, and then he gives a breakdown of exactly what they should be doing every day and why. If you're struggling to visualize exactly how Google+ fits into your marketing strategy, this gives you a concrete picture.
Also, the book is loaded with examples. Instead of just talking about how to set up your profile, Chris gives you examples of profiles he considers well done. Instead of just telling you how to set up your Circles, Chris tells you how he set up his circles. Instead of just handing you a general marketing strategy, he outlines how several real-life businesses, including a car dealer, are using it to make sales.
In a world where everything is virtual, it's refreshingly real. No, you're probably not going to learn a lot if you're already an expert on social media, but if you're a beginner looking for a guide to help you get started, this is a good book to pick up.
That's going a bit far but I'm no stranger to grand book titles myself, and I think that Chris is on the right track: Google+ is a game-changer, at least for social media marketers.
I like this book a lot and I recommend it to you if you are interested in learning more about Google+. It's helpful strategically to understand the reasons why Chris and I both think Google+ is a "really big deal" and because it's full of useful advice for using the social network for business effectively.
Here's what I like about Google+ for Business: How Google's Social Network Changes Everything:
- Chris Brogan writes just like he talks. This is a good thing because in person Chris is friendly, casual, and informative. That makes the book easy and quick to read.
- He makes a great case for why Google+ is important, even if it's not yet anywhere close to the size of Facebook. (Hint: It's part of Google!)
- The book emphasizes what you can do and what you should do - not just theory. This includes tips on how to put your About page to good use with an interesting bio, contact info and even a call to action, for example.
- My favorite parts are the 6 profiles of how real people use Google+ in their daily work, plus 6 more typical personas that show how you might arrange your own personal workflow to include successful Google+ brand-building.
The biggest surprise about the book is how short it is. I was surprised when I opened the envelope at how skinny is (at least compared to my books). With this book's focus on just one subject, however, its 160 pages are just about right for quickly communicating the key points needed.
My verdict: Tactical, practical social media marketing advice from a guy who knows what he's talking about. Especially if you are new to Google+ or still wondering how or if you should get involved, I recommend Google+ for Business.
Changing everything?? Not sure yet but maybe...