"The myth that most humans only make use of 10% of their brains has been busted. But Stephan Spencer's new book, Google Power Search, has confirmed that most humans only make use of 10% of Google's immense power to organize the world's information and make it universally accessible and useful. You will learn how to use Google to find documents people thought weren't public, complete a market research scavenger hunt, and even find people to link to you. This small book lives up to its big promise of being 'The Essential Guide to Finding Anything Online with Google'."
"How often do you get asked a question that is as simple to answer as hopping over to Google and doing search? Most people don't push Google much further beyond the search box. That's a tragedy. Thankfully, there are people like Stephan Spencer and a book like Google Power Search that will turn you from a searcher into a finder. Amaze your friends! Impress your peers!...and become your own digital version of Sherlock Holmes. Google Power Search makes it elementary, my Dear Watson."
"I love geeking out with Google's immense capabilities. This is by far the most comprehensive resource I've seen on the subject."
"If you are looking to unlock the power of the world's largest search engine, there is no easier and more robust way to learn how to do it, then this book."
"There are few SEOs in the industry who can match Stephan's depth of experience. Anything he writes, I read."
"Everybody has access to Google. But not everybody has access to the mad Google skills Stephan Spencer has honed over the past dozen years. Read this book to find things faster and become more knowledgeable, hirable, promote-worthy and just plain interesting."
"I found at least two useful tips on every page of this short and sweet book. The market research chapter should be required reading for anyone who plans to spend any time or money on a new business."
"Google Power Search by Stephan Spencer takes the guess work out of finding thing on Google. You'll be so good at it that people will ask you to search for them! A must read for all Google users."
"Google Power Search is exceptionally comprehensive--so much so that many Googlers will likely learn operators, tips, and tricks from it! But more than that, Stephan makes the material useful and applicable by providing real life use cases for professionals of all kinds."
"Stephan knows the ins-and-outs about Google like nobody's business."
"If you attend Stephen's talks, you will hear him drop bits and pieces of very valuable knowledge that can save you a ton of time when using Google. All of that knowledge is compiled into this book. It will take you from a novice Google user to an advanced Google user who can find his way around the web effectively."
"Google makes finding information on any topic fast and easy, but not every situation for finding information is the same. Google Power Search will teach you the latest tricks and techniques for getting the most out of your research without getting lost in all the blue links. Learn powerful techniques compiled and explained by an author whose practical knowledge will ensure you get to the right answers quickly. This book is an essential resource for the student or professional who wants to add to their skills and be more efficient and productive."
"The definitive guide to learning how to use Google as a research tool. Stephan covers it all, and no matter how much you think you know about it now, you will learn how to do it even better using this book."
"Don't let the tidal wave of information swamp you. Learn the secrets of a search ninja from a master practitioner, and dominate your competition!"
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Google Power Search is a good book for the novice searcher looking to improve their skills. The techniques outlined in this book will provide you with more targeted search results in less time. The author explains how to focus the search results by using query parameters and the options built into the Google interface.
The additonal Google products such as Gmail alerts, Google Groups and others recieve a cursory explanation that should make the searcher aware of their existence. Chapter 5 outlines the steps one would take to create a research working environment using the various tools Google makes availabe with the Google Desktop and Pack. This is examined from a Windows perspective and will be applicable to a large portion of the intended audience. Being a Linux geek, I might be able to adapt a technique or two, but mostly this was not relavent.
Would I recommend this book? Yes, with a qualification based upon your current search skills level. For persons with novice to intermediate search skills this book will prove useful. If your current use of Google consists of one or two word queries with no idea about search operators and paramaters, then this book will move you to the next level in productivity. For searchers familiar with some of Google's more advanced features this book will not provide much in the way of new information.
Disclosure: I recieved a free ebook copy for review purposes.
Well, I needed it. Every chapter is jam packed with incredible information on how to use Google to get the most out of the internet.
I learned a ton and the quality of my search results has significantly gone up. I also learned some of the backdoor secrets of Google such as how to find all sorts of documents companies think they're hiding but Google can find them.
Overall great book, highly recommended!
I am glad to have found the book as the section on common operators help me immediately in avoiding frustration in looking for what I really want. Finding what I need on the first page of results rather than on the third page is really great.
Highly recommended for those who do a lot of searching on the internet, especially those who want to find them quickly.
[Disclaimer: I got this book for free as part of the Oreilly blogger review program I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 : "Guides Concerning the Use of Endorsements and Testimonials in Advertising."]