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Google Power Search: The Essential Guide to Finding Anything Online With Google Paperback – August 3, 2021


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Imagine what would happen to your productivity if your most challenging Web searches never failed, and your ordinary Web searches more quickly returned the most relevant results. Over the course of a year, efficient searches and relevant results could add up to days of recovered time. In this book, I’ll show you how to start saving time by mastering all aspects of the Google search engine and its dozens of related services and technologies. I’ll help you understand how Google processes your query as a set of keywords, phrases, or natural-language questions; and I’ll teach you how to use lesser-known search tools, operators, and hidden features to filter and refine broad result sets. No matter how well you know Google, I guarantee you’ll learn something new in Google Power Search, Third Edition.
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Editorial Reviews

Review

"Google Power Search is exceptionally comprehensive - so much so that many Googlers will likely learn operators, tips, and tricks from it! But more than that, Stephan makes the material useful and applicable by providing real life use cases for professionals of all kinds." --Rand Fishkin, CEO and Founder, Moz

"Everybody has access to Google. But not everybody has access to the mad Google skills Stephan Spencer has honed over the past dozen years. Read this book to find things faster and become more knowledgeable, hirable, promote-worthy and just plain interesting." --Jim Sterne, Producer of The Emetrics Marketing Optimization Summit; Chairman of the Web Analytics Association

"Don't let the tidal wave of information swamp you. Learn the secrets of a search ninja from a master practitioner, and dominate your competition!" --Tim Ash, author of Landing Page Optimization; CEO of SiteTuners; Chair of Conversion Conference

"Stephan knows the ins-and-outs about Google like nobody's business." --Danny Sullivan, Editor In Chief, Search Engine Land; and Producer, SMX: Search Marketing Expo

"I love geeking out with Google's immense capabilities. This is by far the most comprehensive resource I've seen on the subject." --Will Critchlow, Co-Founder, Distilled

"After 10 years of using Google, and 10 years of working on search, it turns out there are still things about searching on Google that I don't know! Let Google Power Search make you smarter, quickly." --Avinash Kaushik, Author of Web Analytics 2.0 and Web Analytics: An Hour A Day

"There are few SEOs in the industry who can match Stephan's depth of experience. Anything he writes, I read." --Adam Audette, President, RKG

"Google Power Search is a searcher's tour de force packed with surprising new information even the most advanced Google users will learn a great deal from." --Brett Tabke, founder and CEO of Pubcon, the premier optimization and new media conference

"The definitive guide to learning how to use Google as a research tool. Stephan covers it all, and no matter how much you think you know about it now, you will learn how to do it even better using this book." --Eric Enge, Co-author of The Art of SEO

"Google Power Search will teach you the latest tricks and techniques for getting the most out of your research without getting lost in all the blue links. Learn powerful techniques compiled and explained by an author whose practical knowledge will ensure you get to the right answers quickly. This book is an essential resource for the student or professional who wants to add to their skills and be more efficient and productive." --Jeremiah Andrick, Senior Manager, Online Customer Acquisition, Logitech; and former Program Manager for Microsoft Bing

"If you attend Stephan's talks, you will hear him drop bits and pieces of very valuable knowledge that can save you a ton of time when using Google. All of that knowledge is compiled into this book. It will take you from a novice Google user to an advanced Google user who can find his way around the Web effectively." --Khalid Saleh, CEO, Invesp

"Google Power Search by Stephan Spencer takes the guess work out of finding things on Google. You'll be so good at it that people will ask you to search for them! A must read for all Google users." --John Chow, Super Blogger

"Google Power Search shows you how to dominate your competition through the powerful and secret tools Google has to offer." --Zac Johnson, Superaffiliate and blogger

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Stephan Spencer
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Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts (https://www.netconcepts.com), bestselling author, serial entrepreneur, Internet luminary, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He has three books published by O’Reilly: The Art of SEO, Social eCommerce, and Google Power Search. He's optimized the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two popular podcast shows: Get Yourself Optimized (https://www.getyourselfoptimized.com) and Marketing Speak (https://www.marketingspeak.com/).