- Series: One-Off
- Paperback: 456 pages
- Publisher: McGraw-Hill Osborne Media; 1 edition (May 27, 2005)
- Language: English
- ISBN-10: 0072257873
- ISBN-13: 978-0072257878
- Product Dimensions: 7.4 x 0.9 x 9 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 6 customer reviews
- Amazon Best Sellers Rank: #3,962,764 in Books (See Top 100 in Books)
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Google Power: Unleash the Full Potential of Google 1st Edition
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From the Back Cover
Get the most out of your Google searches and find the exact information you need with help from this hands-on guide. Google Power: Unleash the Full Potential of Google takes you under the hood of the ultimate search engine and shows you how to turbo charge your Google searching for maximum results. In the first part of the book, you’ll find out how to access the wide array of power tools that are hidden beneath the surface of Google’s clean, simple interface. Then you’ll get hundreds of proven tips and techniques that will dramatically improve your searching--no matter what you’re looking for.
- Customize Google for your own power searching needs
- Master the art of Googling people including ancestors, old friends, doctors--even yourself
- Find quality, reliable information on medicine and technology
- Get up-to-the-minute news from thousands of sources at Google News
- Set up automated tools that search while you sleep
- Recover content that’s been removed from the web
- Find and buy exactly what you’re looking for with Froogle
- Locate travel deals that can save you thousands of dollars
- Mine business information and competitive intelligence
- Hack Google via Web APIs
- Be the first to use cutting-edge technology developed at Google Labs
- Access Usenet through Google Groups
Chris Sherman is president of Searchwise LLC, a Boulder, Colorado-based Web consulting firm, and editor of SearchDay, a daily newsletter from SearchEngineWatch.com.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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However, as long as the book provides general truth and methods in addition to specifics, long time value is still guaranteed. I would say this is partially true with this book. It does focus on specifics and most stuff is still true, but a lot of stuff changed since then, in some cases dramatically.
I use Google for years now and consider myself very Internet savvy, especially when it comes to search engines and even I learned some nice tricks from the book.
It comes in handy sometimes and I am sure that it will be useful for a few more years to come, but I would not expect too much from it. I have not found any better book in print format yet, but the best place for this kind of information is actually the Internet itself.
Still, I love to have a print version around. That's may be just me being old fashioned, but I am sure that I am not the only one out there.
Also, in its regular searching, Google stores old versions of many pages it spiders. Sometimes you may find this useful, when a website deletes some of its content before you got to it.
Plus, there are the thousands of newsgroups. Ironically, some of these predate Google and the Web itself. They hark back to when the Internet communication was a much simpler text-based mode.
For programmer types, Sherman explains the Google API. Which lets you write code that programmatically hooks up to Google, without the drawbacks of screen scraping.
With several of the Google options that Sherman describes, it is unclear what profit Google ultimately makes out of them, beyond just mindshare. But I guess its search profits are so lucrative that it can afford to bleed on these other options.
The author has thrown in his vast personal experience and expertise. It shows in the books' tips and search strategies.
He supplements the technical stuff with his real world samples that show the readers how particular google features can be put to good use.
It assembles the most useful links to make it easier for readers to use.
Oh , btw, i am in no way related to the author. :)
fireflySun DOT com/book/Google2.php
And victims of gang cyberstalking might welcome such a registry. Consider the following:
1. Stalking gangs use Google to search IP addresses to keep tabs on the activities of its victims, often disrupting their relationships with third parties and collecting information to create / disseminate dossiers.
2. Just a single post by an epileptically-posting belligerent in Usenet's unmoderated news groups (over 90% of which amount to flame wars) is cloned by news readers (as many times as there are news readers to archive it to the web under a unique URL). Google then archives all these posts, and they rank highly in a search of your name in Google.
3. Google's customer service could not keep pace with its OCD-like hoarding of content, and when you request that Google remove a link to a malicious and libelous message containing nothing accurate except your illicitly-procured residential address and phone number, Google threatens by claiming that if you compel them with a legal document to remove any message, your name and document will be referred to a free speech web site for blacklisting (chillingeffects.org).
So Google itself, and our infatuation with it (and dependence on it), is still young enough that we ignore the fact Google is a public safety and health risk (i.e. "The Great Repression").